TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption. Coca-Cola struck advertising gold in 1929 by introducing the slogan, “The Pause That Refreshes.” In 2019, the…

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption. Coca-Cola struck advertising gold in 1929 by introducing the slogan, “The Pause That Refreshes.” In 2019, there is new hope in a similar concept: a refreshing pause that carries a word […]

Inside NBCU’s Bold Plan to Wring More Ad Dollars From Reruns

The problem with repeats is that many viewers have already seen them.  Now NBCUniversal wants people to look at the commercials that accompany reruns in a completely different way. NBCU plans in early 2019 to unveil a new offering that places commercia…

The problem with repeats is that many viewers have already seen them.  Now NBCUniversal wants people to look at the commercials that accompany reruns in a completely different way. NBCU plans in early 2019 to unveil a new offering that places commercials in reruns, movies and syndicated programs containing segments that align with the mission […]

NFL Tackles TV’s ‘Billboard’ Ads as Fans Demand Fewer Game Breaks (EXCLUSIVE)

One of TV’s oldest commercial formats is in danger of being blitzed. Viewers who tune in to Thursday night games on Fox, “Monday Night Football” on ESPN and “Sunday Night Football” on NBC have likely seen such a maneuver multiple times over…

One of TV’s oldest commercial formats is in danger of being blitzed. Viewers who tune in to Thursday night games on Fox, “Monday Night Football” on ESPN and “Sunday Night Football” on NBC have likely seen such a maneuver multiple times over the course of the 2018 season, even if they weren’t aware of what […]

NBCU Plans Layoffs in Advertising Sales Group

More than 50 positions in NBCUniversal’s advertising sales group are expected to be eliminated as the company works to allocate more resources to digital and other kinds of advertising “From time to time we look across the business to ensure we’r…

More than 50 positions in NBCUniversal’s advertising sales group are expected to be eliminated as the company works to allocate more resources to digital and other kinds of advertising “From time to time we look across the business to ensure we’re best positioned to stay competitive in this rapidly changing marketplace. As a result, there will be […]

David Poltrack, Dean of TV Research Chiefs and 50-Year CBS Veteran, to Retire in 2019 (EXCLUSIVE)

Dr. Poltrack had some interesting news for a group of CBS executives trying to sort out the network’s primetime schedule in 1992. The patient wasn’t sick at all. Before “Dr. Quinn, Medicine Woman” launched on CBS in 1993, few of the network’s exe…

Dr. Poltrack had some interesting news for a group of CBS executives trying to sort out the network’s primetime schedule in 1992. The patient wasn’t sick at all. Before “Dr. Quinn, Medicine Woman” launched on CBS in 1993, few of the network’s executives fought to get the show on the air. No one thought viewers […]

Disney Makes Additional Changes to Ad Sales

Walt Disney Co. further realigned its ad sales efforts, noting that it would work to position its sales teams to have “a deeper level of advisory relationships with marketers” as Madison Avenue increasingly puts new emphasis on all forms of…

Walt Disney Co. further realigned its ad sales efforts, noting that it would work to position its sales teams to have “a deeper level of advisory relationships with marketers” as Madison Avenue increasingly puts new emphasis on all forms of video, not just TV, as a means of reaching consumers. Disney earlier this month combined […]

AT&T: Consumers Can’t Get ‘Peak TV’ Without Commercials

SANTA BArBARA – The modern TV viewer would prefer to do away with commercial breaks, but executives at AT&T think they can get consumers to pardon the interruptions. Speaking here before a crowd of media buyers, Madison Avenue honchos and ent…

SANTA BArBARA – The modern TV viewer would prefer to do away with commercial breaks, but executives at AT&T think they can get consumers to pardon the interruptions. Speaking here before a crowd of media buyers, Madison Avenue honchos and entertainment executives Tuesday, AT&T’s advertising architect unveiled the telecommunications company’s new ambitions to monetize its […]

AT&T Plans Big Push to Win Over Madison Avenue

AT&T has long been one of Madison Avenue’s biggest spenders, throwing its commercials across TV, newspapers and the Internet. Now it’s about to become one of its biggest sellers, thanks to its recent $85.4 billion buy of Time Warner. St…

AT&T has long been one of Madison Avenue’s biggest spenders, throwing its commercials across TV, newspapers and the Internet. Now it’s about to become one of its biggest sellers, thanks to its recent $85.4 billion buy of Time Warner. Starting Monday night, the telecommunications giant will go into sales mode. AT&T will kick off a […]

As Netflix Rebuffs Commercials, Hulu Offers a Tighter Embrace

The very idea of ads popping up on Netflix – which currently runs none – recently spurred a national debate. Over at Hulu, meanwhile, the commercials are growing more sophisticated. Hulu, the video-streaming service controlled jointly by Wa…

The very idea of ads popping up on Netflix – which currently runs none – recently spurred a national debate. Over at Hulu, meanwhile, the commercials are growing more sophisticated. Hulu, the video-streaming service controlled jointly by Walt Disney, 21st Century Fox, and Comcast, will launch its new space-adventure series “The First” with ads from SunTrust […]

Disney Will Combine ABC, ESPN Ad Sales Under Rita Ferro

Walt Disney Co. has for years sold ESPN and ABC to Madison Avenue as if they were wholly different entities. ESPN, the sports-media giant, was positioned as a great way to find hordes of primarily male sports fans, while the company’s Disney/ABC …

Walt Disney Co. has for years sold ESPN and ABC to Madison Avenue as if they were wholly different entities. ESPN, the sports-media giant, was positioned as a great way to find hordes of primarily male sports fans, while the company’s Disney/ABC portfolio of broadcast and cable networks were described as places to find women […]

Ed Erhardt, ESPN’s Sports Ad-Sales Veteran, to Retire

Ed Erhardt doesn’t do sports coverage for ESPN, but he’s managed to make a few interesting calls of his own in the two decades he’s worked there. During his time as the head of ad-sales at the Walt Disney owned sports-media giant, ESPN has unveiled the…

Ed Erhardt doesn’t do sports coverage for ESPN, but he’s managed to make a few interesting calls of his own in the two decades he’s worked there. During his time as the head of ad-sales at the Walt Disney owned sports-media giant, ESPN has unveiled the “double box,” a split-screen execution that allows viewers to […]

NFL Backs Nike’s Colin Kaepernick Ad

The NFL’s message to an advertiser making use of a football player who has sparked many rounds of controversy for the league? Just do it. The NFL in a statement Tuesday said it supported a new Nike ad campaign that hinges on the use of a likeness of Co…

The NFL’s message to an advertiser making use of a football player who has sparked many rounds of controversy for the league? Just do it. The NFL in a statement Tuesday said it supported a new Nike ad campaign that hinges on the use of a likeness of Colin Kaepernick, the former San Francisco 49er […]

Jimmy Fallon, T-Mobile Will Send ‘Tonight Show’ to Central Park

Jimmy Fallon has taken his “Tonight Show” to Los Angeles, Orlando and Minneapolis. Now he’s going to bring it to New York’s backyard. As part of an advertising pact with T-Mobile, NBC’s “Tonight” will hold fort…

Jimmy Fallon has taken his “Tonight Show” to Los Angeles, Orlando and Minneapolis. Now he’s going to bring it to New York’s backyard. As part of an advertising pact with T-Mobile, NBC’s “Tonight” will hold forth from Central Park in Manhattan on Thursday, September 13. Under the terms of the deal, T-Mobile will hold a […]

Elizabeth Banks’ Surprising New Project: Business Interviews

Elizabeth Banks has long had a fondness for Dunkin’ Donuts.  When the director and actress was growing up in Massachusetts, the guy who played the harried “Dunkin’ Donuts” employee who had to get up each morning to make the baked delights in a long run…

Elizabeth Banks has long had a fondness for Dunkin’ Donuts.  When the director and actress was growing up in Massachusetts, the guy who played the harried “Dunkin’ Donuts” employee who had to get up each morning to make the baked delights in a long running ad campaign was the grand marshal in a local parade. Now she’s […]

Laura Ingraham Pushes Back On Criticism She Made Nationalist Remarks

Fox News Channel host Laura Ingraham made a return to the hot seat earlier this week, delivering a segment critics charged was a warning against America’s changing cultural makeup that was heavily tinged with racism. Last night, Ingraham tried to…

Fox News Channel host Laura Ingraham made a return to the hot seat earlier this week, delivering a segment critics charged was a warning against America’s changing cultural makeup that was heavily tinged with racism. Last night, Ingraham tried to clarify her remarks. “A message to those who are distorting my views, including all white nationalists […]

‘Bold Strategy, Cotton!’ Inside ESPN’s Crazy Plans to Turn ‘The Ocho’ Into a Business

The ads are real. The network should not be. For 24 hours, ESPN is operating what should really be a fictional network best left as part of a script to a funny cult-favorite film. “The Ocho,” an ESPN outlet devoted to niche sports like pickleball, corn…

The ads are real. The network should not be. For 24 hours, ESPN is operating what should really be a fictional network best left as part of a script to a funny cult-favorite film. “The Ocho,” an ESPN outlet devoted to niche sports like pickleball, cornhole and something called “chess boxing” is running on ESPN […]

AT&T’s Turner Sees Volume Growth in TV’s Upfront Market

AT&T’s Turner cable-TV unit expects volume of advance ad commitments to grow between 3% and 5% in TV’s “upfront” market, thanks to marketers placing more of their funds on the company’s growing suite of products aimed …

AT&T’s Turner cable-TV unit expects volume of advance ad commitments to grow between 3% and 5% in TV’s “upfront” market, thanks to marketers placing more of their funds on the company’s growing suite of products aimed at getting commercial pitches in front of specific types of viewers. It is the company’s first “upfront” process to […]

Ad-Sales Veteran Dean Kaplan is Retiring from CBS

Dean Kaplan, a savvy veteran of CBS’ advertising-sales efforts, is stepping down from his role as executive vice president of sales strategy, planning and administration after more than 37 years with the company. He will be replaced by another lo…

Dean Kaplan, a savvy veteran of CBS’ advertising-sales efforts, is stepping down from his role as executive vice president of sales strategy, planning and administration after more than 37 years with the company. He will be replaced by another longtime CBS sales employee, Russ Behrman. The move was announced Tuesday by Jo Ann Ross, president […]

CBS Ad Sales Chief Jo Ann Ross Says She Backs Leslie Moonves (EXCLUSIVE)

One of the TV industry’s most prominent female business-side executives said Friday evening she would “fully support” CBS Chief Executive Leslie Moonves after a report in the New Yorker detailed allegations of sexual harassment levele…

One of the TV industry’s most prominent female business-side executives said Friday evening she would “fully support” CBS Chief Executive Leslie Moonves after a report in the New Yorker detailed allegations of sexual harassment leveled at him by six different women. “Leslie has always been an advocate and mentor to me, showing me the deepest […]

NBCU Sees Primetime Ad Gains in TV’s Upfront Market (EXCLUSIVE)

Advertisers increased the amount of money they were willing to commit to NBC’s primetime schedule, the latest signal that Madison Avenue is continuing to earmark ad dollars for traditional TV despite a host of attractive digital-video alternatives. Dur…

Advertisers increased the amount of money they were willing to commit to NBC’s primetime schedule, the latest signal that Madison Avenue is continuing to earmark ad dollars for traditional TV despite a host of attractive digital-video alternatives. During a call with investors Thursday morning, NBCUniversal CEO Steve Burke said this year’s “upfront” session, an annual […]

Fox, Turner, Viacom Will Take Part in New Roku Ad-Sales Market

Roku, Inc. said it unveiled a new methodology for advertisers to use to aim commercials at specific audiences using the streaming-video platform in the United States. “As the industry’s leading TV streaming platform, we’re well-positioned to empower ou…

Roku, Inc. said it unveiled a new methodology for advertisers to use to aim commercials at specific audiences using the streaming-video platform in the United States. “As the industry’s leading TV streaming platform, we’re well-positioned to empower our publishers to unlock the full potential of OTT advertising and help them to meet the needs of […]