Snapchat to Bow ‘My Ex-BFF Court’ Parody Series from Elisabeth Murdoch’s Vertical Networks

Snap has been getting hammered in the stock market, and it just lost its head of content, Nick Bell. But the company is still pushing on its original-content strategy for Snapchat, as it looks to boost ad revenue from its user base of 186 million daily…

Snap has been getting hammered in the stock market, and it just lost its head of content, Nick Bell. But the company is still pushing on its original-content strategy for Snapchat, as it looks to boost ad revenue from its user base of 186 million daily users. Snapchat’s newest short-form original: “My Ex-BFF Court,” a spoof […]

Snap Stock Slips on Disclosure of Regulatory Probe Into IPO

Shares of Snap, parent company of Snapchat, fell as much as 4.8% in trading Wednesday after the company said the Justice Department and the SEC are investigating whether it misled investors leading up to its initial public offering last year. On Tuesda…

Shares of Snap, parent company of Snapchat, fell as much as 4.8% in trading Wednesday after the company said the Justice Department and the SEC are investigating whether it misled investors leading up to its initial public offering last year. On Tuesday, Snap said it had been subpoenaed by the U.S. regulatory agencies in inquiries […]

Snap Divulges Federal Probe Of IPO; Stock Drops In Pre-Market Trading

Snapchat parent Snap Inc. has revealed that regulators at the Department of Justice and the Securities and Exchange Commission are investigating whether it misled investors ahead of its 2017 IPO.
The news sent the company’s battered shares, which…

Snapchat parent Snap Inc. has revealed that regulators at the Department of Justice and the Securities and Exchange Commission are investigating whether it misled investors ahead of its 2017 IPO. The news sent the company’s battered shares, which have already fallen more than 50% in 2018 to date, down 6% in pre-market trading. Snap shares went public in March 2017, closing their first day at $24.48. They have never regained that level, entering today’s session at $6.71…

Nick Bell Out as Snap’s Head of Content

Nick Bell, VP of content at Snapchat parent company Snap, is leaving the company after five years building media partnerships and developing original content for the mobile platform. With Bell’s exit, Snap’s content team will be headed up b…

Nick Bell, VP of content at Snapchat parent company Snap, is leaving the company after five years building media partnerships and developing original content for the mobile platform. With Bell’s exit, Snap’s content team will be headed up by Jared Grusd, formerly CEO of Huffington Post, who recently joined the company as chief strategy officer. […]

Snapchat to Launch Three More Series From Barcroft Media (EXCLUSIVE)

Snap is furthering its partnership with Barcroft Media and adding more of the U.K.-based content company’s digital series to Snapchat Discover. Barcroft launched its “Ridiculous Rides,” “Snapped in the Wild” and “Beast Buddies,” in the summer and follo…

Snap is furthering its partnership with Barcroft Media and adding more of the U.K.-based content company’s digital series to Snapchat Discover. Barcroft launched its “Ridiculous Rides,” “Snapped in the Wild” and “Beast Buddies,” in the summer and followed those with “Shake My Beauty,” and “Born Different,” which launched at the end of October. The latter […]

Snap Adds Comscore’s Measurement For Snapchat Discover Channels

Snap has struck a new partnership with firm Comscore that allows the firm to measure each publisher’s total audience on Snapchat Discover, a section of the platform where users view magazine-like content from media companies.
The partnership will…

Snap has struck a new partnership with firm Comscore that allows the firm to measure each publisher’s total audience on Snapchat Discover, a section of the platform where users view magazine-like content from media companies. The partnership will help advertisers gain a better understanding of each publisher’s reach, even though it falls short of providing TV-like audited numbers for specific shows. "Our integration with Comscore is another important step in our continued…

Facebook Hits 1 Billion Daily Stories Users, Mark Zuckerberg Warns Revenue Growth Could Slow

Facebook chief Mark Zuckerberg announced that more than 1 billion users are using its Stories feature — allowing users to thread together pictures and video with a 24-hour shelf life — each day across its family of apps, but that the compan…

Facebook chief Mark Zuckerberg announced that more than 1 billion users are using its Stories feature — allowing users to thread together pictures and video with a 24-hour shelf life — each day across its family of apps, but that the company may see its sales growth decline as it shifts its emphasis away from News Feed.

Zuckerberg explained why he’s passionate about moving Facebook from a platform driven by its News Feed to Stories early in the company’s Q3 earnings call on Tuesday.

“I just think of this as the future,” Zuckerberg said. “People want to share in ways that don’t stick around permanently and I want to make sure we fully embrace this.”

Facebook launched Stories in March 2017 — following Instagram, which had already copied the popular Snapchat feature in August 2016. Instagram announced in June it had 400 million daily Stories users, while Snapchat, its chief rival, has about 186 million daily users. WhatsApp’s Status — the messaging app’s version of Stories — has 450 million daily active users.

Zuckerberg said Facebook’s adoption of Stories “started off slower” than when the feature was introduced on Instagram or WhatsApp. “Our effort to shift Facebook from News Feed first to Stories first hasn’t been as smooth as I hoped,” he added.

And this could be a problem for the company’s top line, at least temporarily, according to Zuckerberg. He said “our revenue growth may be slower” as the company transitions to a “News Feed plus Stories world.” Facebook has been slow to monetize Stories, fearing a cluster of ads will drive away new users.

Zuckerberg found a way to spin it positively for investors, however: he said the transition could mirror the company’s famous pivot to emphasizing mobile advertising, rather than desktop, earlier this decade. The move turned out to be a massive success. Facebook reported 92 percent of its $13.72 billion in revenue during the third quarter came from mobile advertising on Tuesday.

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Snap Partners With 17 British Brands to Launch 20+ Shows

Snap, parent company of Snapchat, is doubling down on localized content in the U.K. The company announced Tuesday that it has partnered with 17 British brands — including Sky News and The Guardian — to launch over 20 short-form (5-7 minute)…

Snap, parent company of Snapchat, is doubling down on localized content in the U.K. The company announced Tuesday that it has partnered with 17 British brands — including Sky News and The Guardian — to launch over 20 short-form (5-7 minute) shows that will live in its Discover Section.

The new content, however, is not considered part of Snapchat Originals, which Snap has greater creative control over and debut exclusively on Discover. To that end, the company will not be co-funding these U.K.-native shows.

Instead, it is looking to fill the content with 6-second unskippable ads — also known as Commercials — and split the revenue made from the advertisements with its parters, though the company did not mention the proposed split.

With the launch of the new content, Snap is also hoping to increase the growth of its Discover section in terms of time spent on the platform, which has more than tripled since the beginning of the year, with 21 unique Shows in Discover reaching a monthly active audience of over 10 million viewers globally in Q3.

The full list of U.K. companies partnering with Snap include: Sky News, Sky Sports, VICE, Gleam, Futures, The Guardian, Culture Trip, Hearst/Cosmopolitan, UK Tastemade, COPA90, Channel 4, Global, Boiler Room, GRM Daily, JOE.co.uk, Brave Bison, PinkNews and Manchester City.

“We are delighted to be expanding the range of premium content on our platform and welcoming more of the media brands Snapchatters in the U.K. and beyond know and love,” said Rami Saad, head of International Content Partnerships at Snap. “Our priority is to provide Snapchatters with a personalized experience that features a diverse mix of credible, local voices alongside some of the best content creators from around the world. We are also excited to help our partners build their brand with a highly engaged, global audience.”

The announcement comes on the heels of Snapchat’s Q3 earning results, which ended with the company losing a total of 2 million daily active users despite posting its best sales quarter ever. It was the second straight quarter of declining daily user growth for the company, which attracts 186 million daily users across the globe.

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Snap CEO Evan Spiegel Rescinded Promotion for Ex-WarnerMedia Exec Kristen O’Hara, Who Is Now Leaving (Report)

Evan Spiegel, CEO and co-founder of Snap, recently promoted former longtime WarnerMedia/Time Warner exec Kristen O’Hara to the company’s top sales position — but changed his mind two days later, Bloomberg reported. O’Hara is now…

Evan Spiegel, CEO and co-founder of Snap, recently promoted former longtime WarnerMedia/Time Warner exec Kristen O’Hara to the company’s top sales position — but changed his mind two days later, Bloomberg reported. O’Hara is now exiting Snap, Snapchat’s parent company, after less than two months. The about-face came when Spiegel, 28, decided to instead hire Jeremi […]

Snapchat Filters Are Now Available on Twitch

Twitch streamers can now broadcast using Snapchat filters, also known as Lenses. The update was one of several announcements made at TwitchCon, which kicked off Friday at the San Jose McEnery Convention Center.

After downloading the Snap Camera app on its desktop device, Twitch streamers can overlay the filter while streaming. Fans watching the stream will then be able to unlock the Lens themselves via Snapchat QR codes. Snapchat’s library of Lenses and custom Lenses for the Twitch community —  including a purple, Super Saiyan power-up filter –are available now.

Also Read: Thursday Night Football Is Getting an Upgrade on Amazon’s Twitch

In addition to the integration of Lenses, Twitch unveiled new tools intended to help creators improve their discoverability and grow their channel, which is a key focus for many of the 2.2 million users streaming monthly on the platform.

To help streamers stand out, the Amazon-owned company added a new featured section on its homepage that will highlight up-and-coming streamers, new Partners and Affiliates, or streamers local to the viewer. Twitch also announced updates to its Highlight Editor, a feature that lets streamers curate past broadcasts to engage existing fans when the creator is not live streaming.  Starting January, Highlight Editor will allow streamers and editors to stitch together moments from across a video into a single highlight.

Also: Starting later this year Twitch users will be able group stream using ‘Squad Stream,’ which lets up to four creators stream together on one screen, allowing them to combine their audiences.

Twitch also introduced a new way for creators to engage fans with Twitch Sings, a brand new karaoke-style game. Designed for live streaming, the game has hundreds of songs that streamers and their communities can choose from. TwitchCon attendees can test the game on the expo floor, with a closed Beta starting later in 2018 on PC, iOS and coming soon on Android.

[ALSO READ] Non-Gaming 24/7 Channels on Twitch Struggle to “Hit”, Publishers Say “Game Over.”

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Twitch streamers can now broadcast using Snapchat filters, also known as Lenses. The update was one of several announcements made at TwitchCon, which kicked off Friday at the San Jose McEnery Convention Center.

After downloading the Snap Camera app on its desktop device, Twitch streamers can overlay the filter while streaming. Fans watching the stream will then be able to unlock the Lens themselves via Snapchat QR codes. Snapchat’s library of Lenses and custom Lenses for the Twitch community —  including a purple, Super Saiyan power-up filter –are available now.

In addition to the integration of Lenses, Twitch unveiled new tools intended to help creators improve their discoverability and grow their channel, which is a key focus for many of the 2.2 million users streaming monthly on the platform.

To help streamers stand out, the Amazon-owned company added a new featured section on its homepage that will highlight up-and-coming streamers, new Partners and Affiliates, or streamers local to the viewer. Twitch also announced updates to its Highlight Editor, a feature that lets streamers curate past broadcasts to engage existing fans when the creator is not live streaming.  Starting January, Highlight Editor will allow streamers and editors to stitch together moments from across a video into a single highlight.

Also: Starting later this year Twitch users will be able group stream using ‘Squad Stream,’ which lets up to four creators stream together on one screen, allowing them to combine their audiences.

Twitch also introduced a new way for creators to engage fans with Twitch Sings, a brand new karaoke-style game. Designed for live streaming, the game has hundreds of songs that streamers and their communities can choose from. TwitchCon attendees can test the game on the expo floor, with a closed Beta starting later in 2018 on PC, iOS and coming soon on Android.

[ALSO READ] Non-Gaming 24/7 Channels on Twitch Struggle to “Hit”, Publishers Say “Game Over.”

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Snap Stock Craters to All-Time Low as Users Flee Snapchat

Snap Inc.’s ugly year turned even uglier on Friday, with shares of the Snapchat parent company dropping to a new all-time low as the company struggles to curb its user exodus.
Snap shares dropped 17 percent on Friday morning, falling below the $6…

Snap Inc.’s ugly year turned even uglier on Friday, with shares of the Snapchat parent company dropping to a new all-time low as the company struggles to curb its user exodus.

Snap shares dropped 17 percent on Friday morning, falling below the $6 per share mark for the first time. Snap’s stock, since opening the year near $15 per share, has cratered more than 60 percent.

It’s also a far cry from Snap making its Wall Street debut at $17 per share in March 2017.

Snap shares dropped below $6 per share on Friday (via Google)

The issue for Snap: user growth — or lack thereof. Snapchat lost 2 million daily users when the company reported its Q3 financials on Thursday. It was the second straight quarter Snapchat’s user growth declined, after it lost 3 million daily users during the previous quarter. CEO Evan Spiegel pointed to the company’s ill-fated app redesign as the reason for users jumping ship. The company now has 186 million daily users, after starting the year with 187 million. Snap forecasted its user growth would remain stagnate as it closes out 2018.

The user decline appears to have overshadowed the maturation of its advertising business for most shareholders. Snap reported its best quarterly revenue in its history on Thursday, pulling in $298 million in sales. Spiegel told analysts last year the company’s “biggest issue” was “education” when it came to advertising — on showing businesses it can connect with users. Snapchat is connecting users with relevant ads, but its user base is dwindling.

Compounding matters for Snap is that its chief competitor, Instagram, has continued to thrive, often at Snapchat’s expense. Instagram Stories — the pictures-and-video thread feature Instagram essentially copied from Snapchat — now has 400 million daily users, more than double Snapchat’s entire audience.

“We believe that competition (particularly from Instagram) is irreversibly reducing SNAP’s opportunity to deliver on long-term investor expectations,” Evercore analyst Anthony DiClemente said in his note shared with TheWrap earlier this month.

Snapchat is still wildly popular with teenagers. And the company has more original content in the works, including a new show from the Duplass Brothers. Snap also made two two big hires this week, bringing on a new chief strategist and chief business officer.

But Snap’s dwindling share price threatens to scare off many of its employees. 40 percent of Snap’s 3,000 employees said they didn’t plan on staying with the company, according to a recent internal survey obtained by Cheddar earlier this week. That threat is only exacerbated if the company is unable to attract new users — or ones that left Snapchat in the first place.

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Snap Brass Spins Hard As User Decline Talk Gets Real On Earnings Call

Snap Inc. co-founder and CEO Evan Spiegel and CFO Tim Stone bobbed and weaved their way through the company’s third-quarter earnings call, offering few specifics about how they plan to reverse Snapchat’s sliding user numbers.
While revenue …

Snap Inc. co-founder and CEO Evan Spiegel and CFO Tim Stone bobbed and weaved their way through the company’s third-quarter earnings call, offering few specifics about how they plan to reverse Snapchat’s sliding user numbers. While revenue in the quarter set a record, and losses narrowed, Wall Street analysts pounced on the decline in daily active users, or DAUs, of 2 million to 186 million. Asked repeatedly by analysts about how they planned to reverse the trend, they…

Snap Posts Record Quarterly Revenue, Loses Another 2 Million Users

Snap Inc. offset the exodus of another 2 million daily Snapchat users by posting its best sales quarter ever when the company reported its Q3 financials on Thursday afternoon.
Snap posted a loss of 12 cents per share and $298 million in revenue —…

Snap Inc. offset the exodus of another 2 million daily Snapchat users by posting its best sales quarter ever when the company reported its Q3 financials on Thursday afternoon.

Snap posted a loss of 12 cents per share and $298 million in revenue — setting a company sales record for a single quarter in the process. Both figures beat analyst forecasts of a loss of 14 cents per share and $283.2 million in revenue, according to Yahoo Finance estimates. Revenue increased 43 percent year-over-year.

But Snap is losing users just as it business is beginning to show signs of life. Snapchat reported 186 million daily active users, marking the second straight quarter of declining daily user growth. Snap started the year with 187 million DAUs, but its much-maligned app redesign has stunted its progress.

Wall Street appeared more focused on the user decline than Snap’s revenue growth at first, with Snap shares falling 3 percent in after-hours trading to $6.76 per share.

Snap reported $1.60 in average revenue per user, surpassing estimate of $1.52 ARPU — suggesting the company’s advertising is starting to pay off. Snap CEO Evan Spiegel told analysts last year the company’s “big issue” with advertisers was “education” — or showing why it was a platform they should use.

“We’re investing in long-term growth opportunities and driving operational efficiencies,” Tim Stone, Snap CFO, said in a statement accompanying earnings. “We achieved record revenue and strong bottom-line results this quarter and expect a record fourth quarter, as we continue to invest in innovation for our community and scale our business.”

The Los Angeles-based company slowed its burn rate during the third quarter, reporting negative free cash flow of $159 million. Snap posted $234 million in negative free cash flow last quarter.

Snap continued adding new content to its Discover page during the quarter, with 21 new shows debuting during the quarter. Snap said the shows reach a monthly audience of more than 10 million viewers.  And its show with “Late Late Show” host James Corden — “James Corden’s Next James Corden” — added a measure of prestige, earning the company two Emmy awards.

At the same time, Snap stock has been pummeled for the last three months, routinely hitting new all-time lows. The recent swoon added to an already lackluster year for  the company, with Snap shares  down 53 percent since the start of 2018.

The company will hold a call to discuss its financials at 5:00 p.m. ET.

More to come…

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Snap Just Lost Another 2 Million Users, Posts Q3 Earnings Beat

Snapchat corporate parent Snap seems to be following Twitter’s example: The company continues to bleed users, but it is getting a lot better at monetizing its existing user base. During its most recent quarter, Snap lost 2 million daily active users co…

Snapchat corporate parent Snap seems to be following Twitter’s example: The company continues to bleed users, but it is getting a lot better at monetizing its existing user base. During its most recent quarter, Snap lost 2 million daily active users compared to the previous quarter,  the company disclosed as part of its Q3 earnings […]

Duplass Brothers’ DBP Donut Inks Interactive Content Deal With Eko

DBP Donut, the content studio founded by Mark and Jay Duplass, has entered into a partnership with the interactive entertainment company Eko to develop and produce a slate of new live-action series.

Each narrative series will be interactive allowing the audience to “shape the story as it unfolds,” resulting in experiences that are unique to each viewer. The first series, which has yet to be named, is expected to debut sometime in 2019. However, where the content will be distributed has yet to be determined, according to the companies.

In the past, Eko has co-developed interactive series for top studios, including the comedy “That Moment When” with Olive Bridge Entertainment and Sony Pictures Entertainment, and the drama “#WarGames” with Metro Goldwyn Mayer (MGM). Now the interactive company is looking to expand on its experience by working with the Duplass brothers, who Yoni Bloch, CEO of Eko, describes as “crazy geniuses.”

Also Read: Duplass Brothers, Bhad Bhabie Lead Snapchat’s Slate of New Scripted Shows

“The Duplass Brothers have managed to do transcendent work in every new medium they’ve set their sights on — from critically-acclaimed shows to movies to books. Their creative curiosity is endlessly impressive and totally in line with our mission at Eko,” said Bloch in a statement Thursday. “That shared spirit brought them to us and us to them. Now you will get the chance to truly participate in the rich and bold story-worlds the brothers are going to create.”

The Duplass Brothers are no strangers to experimenting with new formats. In 2017, DBP Donut became the first partner of Snap and NBCUniversal’s joint venture Indigo to create vertical, scripted shows for Snapchat. And just as Snapchat and other platforms like it have resulted in a shift in viewing habits among consumers, Mark and Jay Duplass are confident that their partnership with Eko will do the same.

Also Read: Mark Duplass Deletes Tweet Praising Ben Shapiro After Harassment Campaign: ‘Get the F- Out of Here’

“You know how everyone in these press announcements is always saying stupid things like ‘this new format is going to fundamentally change viewing habits?’ Well, I can’t believe I’m doing this but I REALLY THINK EKO MIGHT FUNDAMENTALLY CHANGE OUR VIEWING HABITS!” said Mark Duplass, co-founder of DBP Donut. “They’re trying to give narrative control to the viewer. And if they pull this off it’s gonna be bonkers. So we are truly excited to give it a shot and hopefully not fall on our faces.”

The partnership between the two companies was brokered by Sean Marks at Marks Law Group and Kevin Crotty and Nicole Riley at ICM Partners.

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DBP Donut, the content studio founded by Mark and Jay Duplass, has entered into a partnership with the interactive entertainment company Eko to develop and produce a slate of new live-action series.

Each narrative series will be interactive allowing the audience to “shape the story as it unfolds,” resulting in experiences that are unique to each viewer. The first series, which has yet to be named, is expected to debut sometime in 2019. However, where the content will be distributed has yet to be determined, according to the companies.

In the past, Eko has co-developed interactive series for top studios, including the comedy “That Moment When” with Olive Bridge Entertainment and Sony Pictures Entertainment, and the drama “#WarGames” with Metro Goldwyn Mayer (MGM). Now the interactive company is looking to expand on its experience by working with the Duplass brothers, who Yoni Bloch, CEO of Eko, describes as “crazy geniuses.”

“The Duplass Brothers have managed to do transcendent work in every new medium they’ve set their sights on — from critically-acclaimed shows to movies to books. Their creative curiosity is endlessly impressive and totally in line with our mission at Eko,” said Bloch in a statement Thursday. “That shared spirit brought them to us and us to them. Now you will get the chance to truly participate in the rich and bold story-worlds the brothers are going to create.”

The Duplass Brothers are no strangers to experimenting with new formats. In 2017, DBP Donut became the first partner of Snap and NBCUniversal’s joint venture Indigo to create vertical, scripted shows for Snapchat. And just as Snapchat and other platforms like it have resulted in a shift in viewing habits among consumers, Mark and Jay Duplass are confident that their partnership with Eko will do the same.

“You know how everyone in these press announcements is always saying stupid things like ‘this new format is going to fundamentally change viewing habits?’ Well, I can’t believe I’m doing this but I REALLY THINK EKO MIGHT FUNDAMENTALLY CHANGE OUR VIEWING HABITS!” said Mark Duplass, co-founder of DBP Donut. “They’re trying to give narrative control to the viewer. And if they pull this off it’s gonna be bonkers. So we are truly excited to give it a shot and hopefully not fall on our faces.”

The partnership between the two companies was brokered by Sean Marks at Marks Law Group and Kevin Crotty and Nicole Riley at ICM Partners.

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Snap Hires New Chief Strategist, New Chief Business Officer

Snap Inc. has hired a new chief strategist and a new chief business officer, TheWrap confirmed on Wednesday.
Jared Grusd will join the company as its new chief strategy officer, coming over from Huffington Post, where he was CEO for the past three year…

Snap Inc. has hired a new chief strategist and a new chief business officer, TheWrap confirmed on Wednesday.

Jared Grusd will join the company as its new chief strategy officer, coming over from Huffington Post, where he was CEO for the past three years. Grusd will replace outgoing CSO Imran Khan, a trusted advisor of CEO Evan Spiegel since joining the company in 2014. Grusd — who has also worked at Spotify and Google — will oversee content, global strategy, partnerships and corporate development, according to Spiegel in an email shared by Snap.

“In his new role, Jared will work to expand Snap’s footprint and develop key relationships around the globe to scale user growth,” Spiegel wrote. “We have an immense amount of running room to grow globally through the billions of people who do not yet use Snap. Getting them to experience the speed, ease and fun of Snap – that Snap is the fastest way to communicate — will be a key in the coming months and years.”

The Snapchat parent company has also hired Jeremi Gorman as its chief business officer. Gorman joins Snap from Amazon, where she was head of global advertising sales. Gorman has “proven expertise” in driving ad revenue, Spiegel wrote in his email to staff. Amazon, which reported nearly $53 billion in revenue during the second quarter, saw its quarterly ad sales hit $2 billion for the first time. Gorman joins Snap after the company posted $262 million in Q2 revenue — topping Wall Street estimates and hinting its ad business is maturing.

The new hires offset the exit of several high-ranking Snap employees in recent months. Steve LaBella, the company’s VP of marketing, left the company earlier this month. Beyond its two new hires on Wednesday, Snap has added Ted Suh as its head of music partnerships and Alston Cheek as its director of platform partnerships in the last two months.

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Snap Taps Amazon Exec Jeremi Gorman as Chief Business Officer, HuffPost CEO Jared Grusd as Chief Strategy Officer

Snapchat corporate parent Snap has poached Amazon advertising executive Jeremi Gorman as its new Chief Business Officer while also appointing former Huffington Post CEO Jared Grusd as its new Chief Strategy Officer. The two executives are effectively r…

Snapchat corporate parent Snap has poached Amazon advertising executive Jeremi Gorman as its new Chief Business Officer while also appointing former Huffington Post CEO Jared Grusd as its new Chief Strategy Officer. The two executives are effectively replacing Snap’s outgoing Chief Strategy Officer Chief Strategy Officer Imran Khan, who had announced his departure in September. “I’m proud to […]

Snapchat Helps Register More Than 400,000 Voters Ahead Of Midterm Elections

The popular social media app Snapchat is doing its part for voter registration. On Tuesday Snap announced that the app helped register over 400,000 with voter registration ahead of the November 6 midterm elections.
In a time when Taylor Swift has come …

The popular social media app Snapchat is doing its part for voter registration. On Tuesday Snap announced that the app helped register over 400,000 with voter registration ahead of the November 6 midterm elections. In a time when Taylor Swift has come forward with her political stance, getting millennials to the polls has been a primary goal for the upcoming elections. Snapchat encouraged users 18 and over to vote via a button on their profile page for two weeks which led…

Viacom Taps Former LEGO Video Exec Lars Silberbauer as SVP of MTV Digital Studios

Former LEGO executive Lars Silberbauer will be leading MTV’s digital studios as senior vice president, the network announced on Monday.

As SVP of MTV Digital Studios, Silberbauer will oversee creative, development, and production for the company’s digital originals. He will also lead MTV’s digital brand social channels, including the Snapchat version of “Cribs.” For his new role, Silberbauer will relocate from London to New York where he will report to Jacqueline Parkes, CMO and EVP, Digital Studios, MTV, VH1 and Logo Group and Kelly Day, President, Viacom Digital Studios.

Also Read: Viacom Accuses Netflix of Poaching TV Executive in Lawsuit

“Lars is a proven innovator who reinvented an iconic brand for a new generation by bringing it to life in new, resonant ways across platform,” said Parkes. “His experience, fresh ideas and dynamic approach make him the perfect person to build on our momentum across platforms, fuel the growth and expansion of the brand, and engage our fans around the world.”

Silberbauer spent seven years at LEGO where he started as a social media strategist in 2011 and most recently served as the company’s senior global director of social media and video. During his time at LEGO,Silberbauer helped the with the company’s expansion across social media, search and third-party video channels on platforms across the globe.  In 2014, he helped launch LEGO TV — an over-the-top (OTT) TV app — in 24 markets.

Also Read: MTV Launches ‘Jersey Shore’ YouTube Channel With New Snooki and JWoww Shows (Exclusive)

Silberbauer’s hire comes at a time when MTV parent company Viacom is increasing its focus on producing and delivering digital content across multiple social media platforms. At this year’s NewFronts West, the conglomerate announced the launch of multiple series for its social media channels including a “Jersey Shore” series for YouTube, season two of its mobile-first version of “Cribs” for Snapchat, and “MTV News: Unfiltered” for Twitter. Most recently, the company announced it was bringing back its famous unscripted series “The Real World” for Facebook Watch. The reality series, set to debut sometime in 2019, will launch in the U.S., Mexico and Thailand.

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Former LEGO executive Lars Silberbauer will be leading MTV’s digital studios as senior vice president, the network announced on Monday.

As SVP of MTV Digital Studios, Silberbauer will oversee creative, development, and production for the company’s digital originals. He will also lead MTV’s digital brand social channels, including the Snapchat version of “Cribs.” For his new role, Silberbauer will relocate from London to New York where he will report to Jacqueline Parkes, CMO and EVP, Digital Studios, MTV, VH1 and Logo Group and Kelly Day, President, Viacom Digital Studios.

“Lars is a proven innovator who reinvented an iconic brand for a new generation by bringing it to life in new, resonant ways across platform,” said Parkes. “His experience, fresh ideas and dynamic approach make him the perfect person to build on our momentum across platforms, fuel the growth and expansion of the brand, and engage our fans around the world.”

Silberbauer spent seven years at LEGO where he started as a social media strategist in 2011 and most recently served as the company’s senior global director of social media and video. During his time at LEGO,Silberbauer helped the with the company’s expansion across social media, search and third-party video channels on platforms across the globe.  In 2014, he helped launch LEGO TV — an over-the-top (OTT) TV app — in 24 markets.

Silberbauer’s hire comes at a time when MTV parent company Viacom is increasing its focus on producing and delivering digital content across multiple social media platforms. At this year’s NewFronts West, the conglomerate announced the launch of multiple series for its social media channels including a “Jersey Shore” series for YouTube, season two of its mobile-first version of “Cribs” for Snapchat, and “MTV News: Unfiltered” for Twitter. Most recently, the company announced it was bringing back its famous unscripted series “The Real World” for Facebook Watch. The reality series, set to debut sometime in 2019, will launch in the U.S., Mexico and Thailand.

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Overtime Announces First eSports Series ‘The Gaming Life’

Overtime, the sports-focused digital media company, has announced the launch of “The Gaming Life,” its first ever eSports series.
The three-part series follows five gamers who have never met in real life as they converge in Seattle to try t…

Overtime, the sports-focused digital media company, has announced the launch of “The Gaming Life,” its first ever eSports series.

The three-part series follows five gamers who have never met in real life as they converge in Seattle to try to win $1 million playing Fortnite, a popular game that is played by more than 80 million people world wide.

The players will be competing for Team Overtime, which is the company‘s recently launched professional Fortnite team.

“Overtime is about culture and Fortnite is loved by personalities ranging from Drake to Ben Simmons. We’re excited to cover eSports and feature content our people are passionate about,” said Overtime‘s head of production Dave Zigerelli. “It’s five strangers working together to chase the dream. It has heart, it’s funny and it’s perfect for binging.”

Part 1 of the series, which consists of three episodes, is available for viewing on OverTime’s YouTube channel on Monday. Part 2 of the series starts production this coming weekend as the team reunites at Twitch con for the next competitive Fortnite tournament.

Founded in 2016 by Dan Porter, who previously served as WME’s head of digital, and Zack Weiner, a 25-year-old former chess champion, Overtime has primarily focused on creating content surrounding emerging high-school sports stars. The company, which raised $9.5 million in February from investors including Kevin Durant, recently launched a Snapchat series that recounts the week’s top high school sports highlights. The series, titled “Hype School” launched on Snapchat’s Discover page in June.

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