‘The Possession Of Hannah Grace’ Grabs $625K In Thursday Night Previews

There’s only one new wide release this weekend and that’s Screen Gems microbudget R-Rated  horror movie The Possession of Hannah Grace from helmer Diederik Van Rooijen, and last night from 1,866 locations, the movie made $625K from shows th…

There’s only one new wide release this weekend and that’s Screen Gems microbudget R-Rated  horror movie The Possession of Hannah Grace from helmer Diederik Van Rooijen, and last night from 1,866 locations, the movie made $625K from shows that started at 7PM. Sony is expecting $3M for the weekend, however industry estimates think it could do $7M and that’s a great number we hear for this movie that cost under $10M and has an estimated P&A around $12M. Most of the studios…

‘The Possession of Hannah Grace’ Exorcises $625,000 from Thursday Box Office

“The Possession of Hannah Grace,” an R-rated horror thriller opening from Sony’s Screen Gems, earned $625,000 in Thursday box office previews starting at 7 p.m. in 1,866 locations.

It’s expected to be a slow weekend for new releases post-Thanksgiving, with “Ralph Breaks the Internet” and “Creed II” still expected to hold strong in their second weekends. But the studio is projecting “Hannah Grace” (previously titled “Cadaver”) to open to $3 million behind a production budget of under $10 million.

By comparison, the 2016 film “Incarnate” also opened in the post-Thanksgiving slot and took in $2.5 million in its opening weekend.

Also Read: ‘Ralph Breaks the Internet’ Tops Record Thanksgiving Box Office With $84 Million Opening

“Pretty Little Liars” star Shay Mitchell leads the film about a shocking exorcism that spirals out of control, claiming the life of a young girl.

Mitchell plays Megan Reed who is working the graveyard shift in a morgue when she takes delivery of a disfigured cadaver. Locked alone inside the basement corridors, Megan begins to experience horrifying visions and starts to suspect that the body may be possessed by a ruthless demonic force.

Directed by Diederik Van Rooijen and written by Brian Sieve, the film was produced by Todd Garner and Sean Robins. Glenn S. Gainor served as executive producer. Grey Damon, Kirby Johnson and Stana Katic also star. At time of writing it has a 22 percent score on Rotten Tomatoes.

Related stories from TheWrap:

Shay Mitchell Gets Haunted in the Morgue in First Trailer for ‘Possession of Hannah Grace’ (Video)

‘Pretty Little Liars’ Alum Shay Mitchell Drops APA for UTA (Exclusive)

Shay Mitchell Shares Tearful ‘Farewell’ to ‘Pretty Little Liars’ (Video)

“The Possession of Hannah Grace,” an R-rated horror thriller opening from Sony’s Screen Gems, earned $625,000 in Thursday box office previews starting at 7 p.m. in 1,866 locations.

It’s expected to be a slow weekend for new releases post-Thanksgiving, with “Ralph Breaks the Internet” and “Creed II” still expected to hold strong in their second weekends. But the studio is projecting “Hannah Grace” (previously titled “Cadaver”) to open to $3 million behind a production budget of under $10 million.

By comparison, the 2016 film “Incarnate” also opened in the post-Thanksgiving slot and took in $2.5 million in its opening weekend.

“Pretty Little Liars” star Shay Mitchell leads the film about a shocking exorcism that spirals out of control, claiming the life of a young girl.

Mitchell plays Megan Reed who is working the graveyard shift in a morgue when she takes delivery of a disfigured cadaver. Locked alone inside the basement corridors, Megan begins to experience horrifying visions and starts to suspect that the body may be possessed by a ruthless demonic force.

Directed by Diederik Van Rooijen and written by Brian Sieve, the film was produced by Todd Garner and Sean Robins. Glenn S. Gainor served as executive producer. Grey Damon, Kirby Johnson and Stana Katic also star. At time of writing it has a 22 percent score on Rotten Tomatoes.

Related stories from TheWrap:

Shay Mitchell Gets Haunted in the Morgue in First Trailer for 'Possession of Hannah Grace' (Video)

'Pretty Little Liars' Alum Shay Mitchell Drops APA for UTA (Exclusive)

Shay Mitchell Shares Tearful 'Farewell' to 'Pretty Little Liars' (Video)

‘The Intruder’ Trailer: Dennis Quaid Terrorizes Young Couple In Screen Gems Thriller

“It’s hard to say goodbye,” laments Dennis Quaid’s character who is having a hard time letting go of the past in the newly released trailer for Screen Gems’ The Intruder. Deon Taylor directed the thriller which also stars …

“It’s hard to say goodbye,” laments Dennis Quaid’s character who is having a hard time letting go of the past in the newly released trailer for Screen Gems The Intruder. Deon Taylor directed the thriller which also stars Meaghan Good, Michael Ealy, and Power actor Joseph Sikora. The pic follows a young married couple (Ealy and Good) who buy their dream house in the Napa Valley, thinking they have found the perfect home to take their next steps as a family. But when the…

‘The Possession Of Hannah Grace’ Trailer: Shay Mitchell Battles Her Demons – Literally

“I got a weird one for ya,” the delivery guy tells the newly hired overnight medical examiner. “Her name is Hannah Grace, and her family was performing an exorcism or something on her. Something went wrong.”
And how.
Here is the…

“I got a weird one for ya,” the delivery guy tells the newly hired overnight medical examiner. “Her name is Hannah Grace, and her family was performing an exorcism or something on her. Something went wrong.” And how. Here is the first trailer for The Possession of Hannah Grace, starring Pretty Little Liars alum Shay Mitchell. “I believe when you die, you die,” the rookie says. The logline: A shocking exorcism spirals out of control, claiming the life of a young woman…

Sony Moves James Gunn Horror ‘BrightBurn’ To 2019

Sony Pictures is doing some shuffling of their titles for the rest of the year which includes James Gunn’s newly titled horror BrightBurn which will now be released on May 24, 2019, instead of its original Nov. 30 release date.
The news of the ne…

Sony Pictures is doing some shuffling of their titles for the rest of the year which includes James Gunn’s newly titled horror BrightBurn which will now be released on May 24, 2019, instead of its original Nov. 30 release date. The news of the new release date for BrightBurn comes after James Gunn took a break from the public eye after he was fired from the forthcoming Guardians of the Galaxy sequel for offensive tweets that resurfaced. He was originally supposed to presen

Sony Taps Joe Whitmore To Co-Run TriStar, Screen Gems & SPWA Marketing With Danielle Misher

EXCLUSIVE: Joe Whitmore is joining Sony Pictures Entertainment effective Dec. 10 as Co-Head of Marketing for the studio’s specialty labels, TriStar Pictures, Screen Gems and Sony Pictures Worldwide Acquisitions. He’ll serve alongside Daniel…

EXCLUSIVE: Joe Whitmore is joining Sony Pictures Entertainment effective Dec. 10 as Co-Head of Marketing for the studio’s specialty labels, TriStar Pictures, Screen Gems and Sony Pictures Worldwide Acquisitions. He’ll serve alongside Danielle Misher, who is also Co-Head of Marketing. Both will report to Josh Greenstein, Sony Pictures’ President of Worldwide Marketing and Distribution. Whitmore will be arriving from Paramount Pictures where he served as EVP Worldwide…

‘Traffik’ Director Deon Taylor Boards Screen Gems’ Bodycam Cop Thriller ‘Exposure’

EXCLUSIVE: Filmmaker Deon Taylor is set to direct Sony Screen Gems’ Exposure, off Peter A. Dowling’s spec which the label acquired a year ago, as Deadline reported exclusively.
Exposure follows a rookie Detroit African-American female cop w…

EXCLUSIVE: Filmmaker Deon Taylor is set to direct Sony Screen Gems’ Exposure, off Peter A. Dowling’s spec which the label acquired a year ago, as Deadline reported exclusively. Exposure follows a rookie Detroit African-American female cop who stumbles upon corrupt officers who are murdering a drug dealer, an incident captured by her body cam. They pursue her through the night in an attempt to destroy the footage, but to make matters worse, they’ve tipped off a criminal…

Screen Gems Buys Raunchy Comedy ‘Parent’s Night’ From Joe Nussbaum

EXCLUSIVE: Screen Gems has snapped up Parent’s Night by Joe Nussbaum, a raunchy comedy that follows a group of suburban parents who throw a massive, unforgettable house party when their kids head off on a school trip.
The concept is based on an a…

EXCLUSIVE: Screen Gems has snapped up Parent’s Night by Joe Nussbaum, a raunchy comedy that follows a group of suburban parents who throw a massive, unforgettable house party when their kids head off on a school trip. The concept is based on an actual annual ritual, in the vein of Project X, with a vibe that’s Bad Moms meets Bad Dads.  Nussbaum cut his teeth as the director and co-writer of the 1999 cult short George Lucas in Love. His feature credits include Morgan Creek…

Sony Pictures Worldwide Names Michael Helfand, Joe Matukewicz Acquisitions Heads

Sony Pictures Worldwide has elevated two executives, Michael Helfand and Joe Matukewicz, to lead the acquisitions business and its low-budget label Studio 6.

Helfand and Matukewicz will report to Steve Bersch, who remains president of the unit and was tapped to lead Sony label Screen Gems in February after longtime executive Clint Culpepper stepped down. The pair will handle day-to-day in addition to producing indie titles and rolling out international films.

“Together, Michael and Joe have been driving forces behind the divisions’ most successful and anticipated titles including: Fede Alvarez’s hit thriller ‘Don’t Breathe,’ the ‘Insidious’ franchise [and] Angela Robinson’s critically-acclaimed ‘Professor Marston and the Wonder Women,’” Bersch wrote.

Also Read: Rupert Everett’s Oscar Wilde Movie ‘The Happy Prince’ Lands at Sony Pictures Classics

In light of the promotions, Jon Freedberg takes the role of SVP business development and content strategy for SPWA.  Read the full memo from Bersch to the film group:

Dear Colleagues,

I’d like to share some important news in our Worldwide Acquisitions and Stage 6 Films divisions: Michael Helfand, EVP Business and Strategic Operations, and Joe Matukewicz, EVP of Acquisitions, have been named Co-Heads of SPWA and its Stage 6 Films label. They will continue their oversight of the business and creative operations, respectively, while expanding their roles to jointly oversee the day-to-day management of SPWA’s wide-ranging properties and ventures, including its key focus on independently-produced motion picture and episodic content for various distribution platforms. They will continue to report to me.

Together, Michael and Joe have been driving forces behind the divisions’ most successful and anticipated titles including: Fede Alvarez’s hit thriller Don’t Breathe, the Insidious franchise, Angela Robinson’s critically-acclaimed Professor Marston and the Wonder Women; Oscar®-winning and nominated films Spotlight, Manchester By The Sea, Arrival, and Nebraska; as well as acquisition breakouts Hello, My Name is Doris, Dope, Whiplash, Leave No Trace, Hearts Beat Loud, and Search, which will be released with Screen Gems later this year. SPWA’s successful episodic content has included House of Cards, Night Manager and The Tudors. The division is currently in production on Greyhound, written by and starring Tom Hanks and directed by Aaron Schneider, and in pre-production on the reimagined The Grudge.

Since Joe joined SPWA in 2011, he has played a vital role in SPWA’s overall creative strategy, guiding the company’s early investments in many critically-acclaimed and award-winning films for all of SPE’s distribution channels. In his 20+ years of industry experience, he has established himself as a leader in the film community, effectively bridging independent film and major studio fare.

Michael became SPWA’s lead operations executive in 2007, driving SPWA’s overall business strategy and negotiations with filmmakers, producers and partners, yielding the division’s years-long successful run of theatrical, episodic and multi-platform pictures. Michael has spent the last 19 years of a 26+ year career at SPE where he’s held executive positions in the motion picture, television and family entertainment divisions. His responsibilities have ranged from sourcing, developing, producing, and acquiring live action and animated long form and episodic content to driving domestic and international distribution and marketing opportunities.

With this change, Jon Freedberg, will assume the role of SVP Business Development and Content Strategy for SPWA. His scope will expand beyond business development to include additional operational responsibilities for content strategy and value creation, driving new revenue opportunities with all ancillary and distribution outlets, and coordinating international independent theatrical releases. Jon has been invaluable in driving the consistent profitability of SPWA by opening new revenue channels throughout the world.

We have a growing roster of films and episodic programming that will flourish under Michael, Joe and Jon’s proven leadership. Please join me in congratulating them.

Steve

Related stories from TheWrap:

Rupert Everett’s Oscar Wilde Movie ‘The Happy Prince’ Lands at Sony Pictures Classics

Sony Pictures CEO Admits Need to Grow Studio Amid ‘Floodgates’ of Big Media Mergers

Hulu CEO Mike Hopkins Jumps to Become Sony Pictures TV Chairman

Sony Pictures Worldwide has elevated two executives, Michael Helfand and Joe Matukewicz, to lead the acquisitions business and its low-budget label Studio 6.

Helfand and Matukewicz will report to Steve Bersch, who remains president of the unit and was tapped to lead Sony label Screen Gems in February after longtime executive Clint Culpepper stepped down. The pair will handle day-to-day in addition to producing indie titles and rolling out international films.

“Together, Michael and Joe have been driving forces behind the divisions’ most successful and anticipated titles including: Fede Alvarez’s hit thriller ‘Don’t Breathe,’ the ‘Insidious’ franchise [and] Angela Robinson’s critically-acclaimed ‘Professor Marston and the Wonder Women,'” Bersch wrote.

In light of the promotions, Jon Freedberg takes the role of SVP business development and content strategy for SPWA.  Read the full memo from Bersch to the film group:

Dear Colleagues,

I’d like to share some important news in our Worldwide Acquisitions and Stage 6 Films divisions: Michael Helfand, EVP Business and Strategic Operations, and Joe Matukewicz, EVP of Acquisitions, have been named Co-Heads of SPWA and its Stage 6 Films label. They will continue their oversight of the business and creative operations, respectively, while expanding their roles to jointly oversee the day-to-day management of SPWA’s wide-ranging properties and ventures, including its key focus on independently-produced motion picture and episodic content for various distribution platforms. They will continue to report to me.

Together, Michael and Joe have been driving forces behind the divisions’ most successful and anticipated titles including: Fede Alvarez’s hit thriller Don’t Breathe, the Insidious franchise, Angela Robinson’s critically-acclaimed Professor Marston and the Wonder Women; Oscar®-winning and nominated films Spotlight, Manchester By The Sea, Arrival, and Nebraska; as well as acquisition breakouts Hello, My Name is Doris, Dope, Whiplash, Leave No Trace, Hearts Beat Loud, and Search, which will be released with Screen Gems later this year. SPWA’s successful episodic content has included House of Cards, Night Manager and The Tudors. The division is currently in production on Greyhound, written by and starring Tom Hanks and directed by Aaron Schneider, and in pre-production on the reimagined The Grudge.

Since Joe joined SPWA in 2011, he has played a vital role in SPWA’s overall creative strategy, guiding the company’s early investments in many critically-acclaimed and award-winning films for all of SPE’s distribution channels. In his 20+ years of industry experience, he has established himself as a leader in the film community, effectively bridging independent film and major studio fare.

Michael became SPWA’s lead operations executive in 2007, driving SPWA’s overall business strategy and negotiations with filmmakers, producers and partners, yielding the division’s years-long successful run of theatrical, episodic and multi-platform pictures. Michael has spent the last 19 years of a 26+ year career at SPE where he’s held executive positions in the motion picture, television and family entertainment divisions. His responsibilities have ranged from sourcing, developing, producing, and acquiring live action and animated long form and episodic content to driving domestic and international distribution and marketing opportunities.

With this change, Jon Freedberg, will assume the role of SVP Business Development and Content Strategy for SPWA. His scope will expand beyond business development to include additional operational responsibilities for content strategy and value creation, driving new revenue opportunities with all ancillary and distribution outlets, and coordinating international independent theatrical releases. Jon has been invaluable in driving the consistent profitability of SPWA by opening new revenue channels throughout the world.

We have a growing roster of films and episodic programming that will flourish under Michael, Joe and Jon’s proven leadership. Please join me in congratulating them.

Steve

Related stories from TheWrap:

Rupert Everett's Oscar Wilde Movie 'The Happy Prince' Lands at Sony Pictures Classics

Sony Pictures CEO Admits Need to Grow Studio Amid 'Floodgates' of Big Media Mergers

Hulu CEO Mike Hopkins Jumps to Become Sony Pictures TV Chairman

Michael Helfand & Joe Matukewicz Upped To Co-Heads Of Sony Pictures Worldwide Acquisitions

New Screen Gems boss Steve Bersch sent the following memo out to staff today about Michael Helfand and Joe Matukewicz becoming the new co-heads of Sony Pictures Worldwide Acquistions. Both will report to Bersch. Jon Freedberg is also taking on the role of SVP Business Development and Content Strategy for SPWA.
 

Dear Colleagues,
I’d like to share some important news in our Worldwide Acquisitions and Stage 6 Films divisions: Michael Helfand, EVP Business and Strategic…

New Screen Gems boss Steve Bersch sent the following memo out to staff today about Michael Helfand and Joe Matukewicz becoming the new co-heads of Sony Pictures Worldwide Acquistions. Both will report to Bersch. Jon Freedberg is also taking on the role of SVP Business Development and Content Strategy for SPWA.   Dear Colleagues, I'd like to share some important news in our Worldwide Acquisitions and Stage 6 Films divisions: Michael Helfand, EVP Business and Strategic…

Clint Culpepper Out At Screen Gems, SPWA’S Steve Bersch Takes Over

BREAKING: Sony Pictures has just announced that Clint Culpepper is out at Screen Gems, the genre arm and Sony Pictures Worldwide Acquisitions chief Steve Bersch will now head both divisions and become head of the genre arm. Rothman announced it internally. The exit comes after underwhelming results on the Taraji Henson-action film Proud Mary but it had been in the works for awhile as Culpepper’s contract was expiring. It signals a change in the genre film company, which…

BREAKING: Sony Pictures has just announced that Clint Culpepper is out at Screen Gems, the genre arm and Sony Pictures Worldwide Acquisitions chief Steve Bersch will now head both divisions and become head of the genre arm. Rothman announced it internally. The exit comes after underwhelming results on the Taraji Henson-action film Proud Mary but it had been in the works for awhile as Culpepper’s contract was expiring. It signals a change in the genre film company, which…

Screen Gems Shake-Up: Clint Culpepper Steps Down, Steve Bersch Takes Over (EXCLUSIVE)

Clint Culpepper is stepping down as head of Screen Gems, the Sony Pictures division that specializes in lower-budget genre films, Variety has learned. He will be replaced by Steve Bersch, the head of Sony Pictures Worldwide Acquisitions, according to insiders. Culpepper helped rekindle the Screen Gems label in 1998 and was responsible for several hits […]

Clint Culpepper is stepping down as head of Screen Gems, the Sony Pictures division that specializes in lower-budget genre films, Variety has learned. He will be replaced by Steve Bersch, the head of Sony Pictures Worldwide Acquisitions, according to insiders. Culpepper helped rekindle the Screen Gems label in 1998 and was responsible for several hits […]

Ex-Sony PR Exec Jean Guerin Joins Fox Broadcasting Company

Jean Guerin was named executive vice president of publicity & corporate communications at the Fox Broadcasting Company Monday, barely an hour after she exited a senior publicity post at Sony.

At Fox, she will be the chief media strategist where she will oversee all program publicity and report to Shannon Ryan, chief marketing officer of Fox Television Group.

“Jean is a gifted strategist and one of the most respected communications executives in television and film,” said Ryan in a statement. “Her extensive experience, combined with her keen knowledge of the business, makes her the perfect fit for FOX, and we can’t wait for her to join our talented publicity team.”

Also Read: Tahra Grant to Replace Jean Guerin as Sony SVP of Media Relations

On Monday, Sony announced that Tahra Grant would be replacing Guerin as SVP of Media Relations at the Motion Picture Group. Guerin joined the studio in 2014 and oversaw all global communications for the company’s film divisions including Columbia, TriStar, Sony Pictures Animation, Screen Gems, and Sony Pictures Animation.

Prior to Sony, Guerin spent 14 years at NBC Universal, most recently as Senior Vice President of Corporate Communications for NBCU Cable Entertainment Group. There, she oversaw corporate communications, brand positioning and media oversight for the company’s 11 major cable entertainment and lifestyle networks including USA, Bravo, E!, Oxygen and Esquire.

Also Read: Tahra Grant Hired as Sony Pictures VP for Corporate Communications

From 2004 to 2012, Guerin served as Senior Vice President of Corporate Communications for USA Network where she ran all media oversight and brand leadership and also launched USA’s first ever branding campaign titled Characters Welcome. She joined NBCUniversal in 2000 as Vice President of Corporate Communications for Syfy Network. Guerin began her career at PMK in New York.

Jean Guerin was named executive vice president of publicity & corporate communications at the Fox Broadcasting Company Monday, barely an hour after she exited a senior publicity post at Sony.

At Fox, she will be the chief media strategist where she will oversee all program publicity and report to Shannon Ryan, chief marketing officer of Fox Television Group.

“Jean is a gifted strategist and one of the most respected communications executives in television and film,” said Ryan in a statement. “Her extensive experience, combined with her keen knowledge of the business, makes her the perfect fit for FOX, and we can’t wait for her to join our talented publicity team.”

On Monday, Sony announced that Tahra Grant would be replacing Guerin as SVP of Media Relations at the Motion Picture Group. Guerin joined the studio in 2014 and oversaw all global communications for the company’s film divisions including Columbia, TriStar, Sony Pictures Animation, Screen Gems, and Sony Pictures Animation.

Prior to Sony, Guerin spent 14 years at NBC Universal, most recently as Senior Vice President of Corporate Communications for NBCU Cable Entertainment Group. There, she oversaw corporate communications, brand positioning and media oversight for the company’s 11 major cable entertainment and lifestyle networks including USA, Bravo, E!, Oxygen and Esquire.

From 2004 to 2012, Guerin served as Senior Vice President of Corporate Communications for USA Network where she ran all media oversight and brand leadership and also launched USA’s first ever branding campaign titled Characters Welcome. She joined NBCUniversal in 2000 as Vice President of Corporate Communications for Syfy Network. Guerin began her career at PMK in New York.

Screen Gems Lands Bodycam Cop Thriller Spec

EXCLUSIVE: Screen Gems has acquired the Peter A. Dowling action spec script that went around town under the title Exposure. The film, which will be retitled, seems timely and provocative: A rookie African-American female cop in Detroit rounds the corner just as corrupt officers are murdering several drug dealers, an event captured by her body cam. They try to kill her, and she is hunted throughout the night by the narcs who are desperate to destroy the incriminating…

EXCLUSIVE: Screen Gems has acquired the Peter A. Dowling action spec script that went around town under the title Exposure. The film, which will be retitled, seems timely and provocative: A rookie African-American female cop in Detroit rounds the corner just as corrupt officers are murdering several drug dealers, an event captured by her body cam. They try to kill her, and she is hunted throughout the night by the narcs who are desperate to destroy the incriminating…

The 13 Tackiest Cannes PR Stunts, From Blake Lively’s Sharks to Sacha Baron Cohen’s Mankini (Photos)

Cannes, the glamorous festival, has seen some crazy PR stunts over the years, from Sacha Baron Cohen’s mankini to Blake Lively’s fake sharks.

Faux “Terror Raid” to Promote Oraxy

Guests at Hotel du Cap Eden-Roc got a surprise visit by men outfitted in militia-themed gear last year, approaching the hotel by boat. Later, it was revealed it was a publicity stunt for the Paris-based Oraxy, which describes itself as “the world’s first private global marketplace reserved exclusively for UHNWI,” or Ultra High Net Worth Individuals.

Sacha Baron Cohen Wears Green Gross Mankini

In 2006, Sacha Baron Cohen sported a bright green male thong known as the “mankini” to promote “Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.”

Sacha Baron Cohen Brings a Camel to the Palais

In 2012, “The Dictator” actor turned at at the Cannes Film Festival with two model bodyguards and a camel. He even managed to fall off the camel, which bore a license plate with “Wadiya 1” on it – a reference to the fictional North African Republic of Wadiya, where “The Dictator” was set.

T.J. Miller‘s Parachutes in to Debut “Emoji Movie” Trailer

To promote Sony’s “The Emoji Movie,” T.J. Miller parasailed into Cannes in 2017 before unveiling the first official trailer for the film, in which he voices Gene, the Meh emoji.

“The Shallows” Brings in Fake Sharks

To promote Blake Lively’s nautical horror film, Screen Gems plotted fake sharks in the French Riviera.

Faux Snow for “A Christmas Carol” 
Disney tapped Jim Carrey for a new version of “A Christmas Carol” in 2009 — and decided to bring the holiday spirit to Cannes by covering the Croisette with snow. Not the best example of reading the room or, in this case, the luxurious French beach town in the middle of May. Shout out to Robin Wright and Colin Firth in the background looking horrified at the faux snowball fight.

Jerry Seinfeld Flies In to Promote “Bee Movie”
In 2007, Jerry Seinfeld took Cannes by air in promoting his big animated push for Disney, an effort for which he served as writer and star and recruited pals like Chris Rock to costars. Zip-lining in wearing a giant bee costume might be worse than his notorious “Seinfeld” puffy shirt.

Angelina Jolie, Will Smith Ride Inflatable Shark

Will Smith, Angelina Jolie and Jack Black rode a 14-foot inflatable shark to promote “Shark Tale” in 2004.

“Trolls” Wigs

Anna Kendrick and Justin Timberlake came to promote “Trolls” last year with an array of women wearing bright colored outfits and wigs reminiscent of the costumes in the movie. Also, they’re all in gowns – play on Cannes fashion?

Gaspar Noe’s Graphic Makeout Posters to Promote “Love”

Gaspar Noe at first shocked — and then satisfied – critics with his depiction of sex on film. He was praised for depicting the joyous and fervent act and staying mostly out of the realm of straight-up pornography. Promoting the film, however, was a different story. Producers wallpapered Cannes in posters of a saliva-covered triple kiss and an NSFW image of a penis and a woman’s breast after climax.

Dolph Lundgren, Jean-Claude Van Damme Hold Impromptu Stage Fight

Both “Universal Soldier” actors held a stage fight on the steps of the formal staircase in 1992. Many believed it was real.

Dead pigeons for “24 Hour Party People”

In 2002, actors impersonating the band Happy Mondays wanted to mimic a scene of the movie when they started throw fake dead pigeons from the beach onto the unaware public, who believed thousands of dead birds were falling from the sky. BBC reported that the actors attacked each other with the dead birds while covered in blood.

Felix Van Groeningen Rides Through The Streets Naked on Bikes

The filmmaker behind Directors Fortnight contender “The Misfortunates” decided to recreate a scene from his film where a dysfunctional family rides their bicycles in the nude. Just hours before a press conference, the director and his team disrobed and flew down the Croisette in the buff. A staffer on a motorcycle followed close behind with their underwear, in case French police got a gander at them.

Cannes, the glamorous festival, has seen some crazy PR stunts over the years, from Sacha Baron Cohen’s mankini to Blake Lively’s fake sharks.

Faux “Terror Raid” to Promote Oraxy

Guests at Hotel du Cap Eden-Roc got a surprise visit by men outfitted in militia-themed gear last year, approaching the hotel by boat. Later, it was revealed it was a publicity stunt for the Paris-based Oraxy, which describes itself as “the world’s first private global marketplace reserved exclusively for UHNWI,” or Ultra High Net Worth Individuals.

Sacha Baron Cohen Wears Green Gross Mankini

In 2006, Sacha Baron Cohen sported a bright green male thong known as the “mankini” to promote “Borat! Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.”

Sacha Baron Cohen Brings a Camel to the Palais

In 2012, “The Dictator” actor turned at at the Cannes Film Festival with two model bodyguards and a camel. He even managed to fall off the camel, which bore a license plate with “Wadiya 1” on it – a reference to the fictional North African Republic of Wadiya, where “The Dictator” was set.

T.J. Miller‘s Parachutes in to Debut “Emoji Movie” Trailer

To promote Sony’s “The Emoji Movie,” T.J. Miller parasailed into Cannes in 2017 before unveiling the first official trailer for the film, in which he voices Gene, the Meh emoji.

“The Shallows” Brings in Fake Sharks

To promote Blake Lively’s nautical horror film, Screen Gems plotted fake sharks in the French Riviera.

Faux Snow for “A Christmas Carol” 
Disney tapped Jim Carrey for a new version of “A Christmas Carol” in 2009 — and decided to bring the holiday spirit to Cannes by covering the Croisette with snow. Not the best example of reading the room or, in this case, the luxurious French beach town in the middle of May. Shout out to Robin Wright and Colin Firth in the background looking horrified at the faux snowball fight.

Jerry Seinfeld Flies In to Promote “Bee Movie”
In 2007, Jerry Seinfeld took Cannes by air in promoting his big animated push for Disney, an effort for which he served as writer and star and recruited pals like Chris Rock to costars. Zip-lining in wearing a giant bee costume might be worse than his notorious “Seinfeld” puffy shirt.

Angelina Jolie, Will Smith Ride Inflatable Shark

Will Smith, Angelina Jolie and Jack Black rode a 14-foot inflatable shark to promote “Shark Tale” in 2004.

“Trolls” Wigs

Anna Kendrick and Justin Timberlake came to promote “Trolls” last year with an array of women wearing bright colored outfits and wigs reminiscent of the costumes in the movie. Also, they’re all in gowns – play on Cannes fashion?

Gaspar Noe’s Graphic Makeout Posters to Promote “Love”

Gaspar Noe at first shocked — and then satisfied – critics with his depiction of sex on film. He was praised for depicting the joyous and fervent act and staying mostly out of the realm of straight-up pornography. Promoting the film, however, was a different story. Producers wallpapered Cannes in posters of a saliva-covered triple kiss and an NSFW image of a penis and a woman’s breast after climax.

Dolph Lundgren, Jean-Claude Van Damme Hold Impromptu Stage Fight

Both “Universal Soldier” actors held a stage fight on the steps of the formal staircase in 1992. Many believed it was real.

Dead pigeons for “24 Hour Party People”

In 2002, actors impersonating the band Happy Mondays wanted to mimic a scene of the movie when they started throw fake dead pigeons from the beach onto the unaware public, who believed thousands of dead birds were falling from the sky. BBC reported that the actors attacked each other with the dead birds while covered in blood.

Felix Van Groeningen Rides Through The Streets Naked on Bikes

The filmmaker behind Directors Fortnight contender “The Misfortunates” decided to recreate a scene from his film where a dysfunctional family rides their bicycles in the nude. Just hours before a press conference, the director and his team disrobed and flew down the Croisette in the buff. A staffer on a motorcycle followed close behind with their underwear, in case French police got a gander at them.

Joey King, Julia Goldani-Telles & More Join ‘Slender Man’ From Director Sylvain White

EXCLUSIVE: Joey King and The Affair‘s Julia Goldani-Telles have been tapped to co-star the Sylvain White-directed horror thriller Slender Man, along with Captain Fantastic actress Annalise Basso, Jaz Sinclair (When The Bough Breaks) Talitha Bateman and Alex Fitzalan. Screen Gems will distribute the film May 18, 2018, and co-producing with Mythology Entertainment, Madhouse Entertainment and It Is No Dream Entertainment.
Written by David Birke and Mike Scannell, the pic…

EXCLUSIVE: Joey King and The Affair‘s Julia Goldani-Telles have been tapped to co-star the Sylvain White-directed horror thriller Slender Man, along with Captain Fantastic actress Annalise Basso, Jaz Sinclair (When The Bough Breaks) Talitha Bateman and Alex Fitzalan. Screen Gems will distribute the film May 18, 2018, and co-producing with Mythology Entertainment, Madhouse Entertainment and It Is No Dream Entertainment. Written by David Birke and Mike Scannell, the pic…

How Director Fede Alvarez Got Ownership Stake In His Genre Smash ‘Don’t Breathe’ — Deadline Disruptors

Which of Deadline’s disruptors has taken more advantage of shifts in the movie business than Uruguayan writer/director Fede Alvarez? By doing his second film on spec, he managed to own a majority stake in Don’t Breathe, a horror film that cost $7 million and grossed $157 million worldwide. That brought him a payday well into eight-figures, making him wealthy similar to the circumstance that left George Lucas the owner of his Star Wars creation.
And this happened after his…

Which of Deadline's disruptors has taken more advantage of shifts in the movie business than Uruguayan writer/director Fede Alvarez? By doing his second film on spec, he managed to own a majority stake in Don't Breathe, a horror film that cost $7 million and grossed $157 million worldwide. That brought him a payday well into eight-figures, making him wealthy similar to the circumstance that left George Lucas the owner of his Star Wars creation. And this happened after his…

New Sony Pictures Chief Tony Vinciquerra Brings New Media Skills and a Steady Hand

For most moguls, six years outside of Hollywood’s executive suite could mean the end of an entertainment industry career. But new Sony Pictures CEO Tony Vinciquerra spent his time on the outside learning exactly the skills he needs to ensure the embattled company’s survival.

As a senior advisor to TPG Capital — whose portfolio companies include disruptors Uber and Airbnb — Vinciquerra returns to the Hollywood C-suite with decades of content and distribution experience. But he’s also gained insight into the emerging business models the company needs to innovate,  insiders told TheWrap.

And he has the unflappability Sony needs now, they said.

Also Read: Tony Vinciquerra to Replace Michael Lynton as Sony Pictures Entertainment Chairman, CEO

The former chairman of Fox Networks Group has been a front runner to replace Michael Lynton as Sony Pictures’ CEO since early spring. A handshake deal was reached last Friday and the 61-year-old Vinciquerra tucked in to his weekend making calls to free himself from conflicts presented by his TPG role, one insider familiar with the negotiations told TheWrap.

Those include his seat on the board of Bob Simonds’ STXFilms — a spot he’ll rescind amicably, the individual said. He also holds advisory roles at media companies Machinima, Univision and Pandora.

“I was surprised,” said a former top Fox executive who worked with Vinciquerra, who didn’t expect him to come back to the day-to-day stress of running a studio. “He’s still a very relevant executive who has seen what the new entertainment economy looks like.”

Also Read: Sony Reports Soft Q4, Full-Year Earnings as Foreign Exchange and Film Writedown Take Toll

Walt Disney International Chairman Andy Bird and current Fox Networks Chairman Peter Rice had reportedly been floated as candidates, but none emerged as confidently as Vinciquerra to replace Lynton, who assumed the role in 2004 and nursed the studio through its darkest hour, a 2014 hack by North Korea that President Obama called the worst in American corporate history.

Here’s what Vinciquerra is inheriting: a busy TV division run by Zack Van Amburg and Jamie Erlicht, who stepped in for the bullish and charismatic Steve Mosko last year. Both have expired, unrenewed deals, an insider on the lot said.  Then there’s the motion picture group, still struggling to find footing under Vinciquerra’s old Fox colleague, Tom Rothman.

Rothman’s own deal is up in 2018, the individual said. Vinciquerra will not make any abrupt staff changes when he takes Lynton’s office, multiple Sony insiders said, though he’ll closely study the lines of business.

“Tony is a very even-keeled, thoughtful guy with an enormous background on all things distribution, and a lot of experience in managing creatives as well,” said the former Fox executive, who, like other insiders quoted in this story, spoke on condition of anonymity. “He always gave creatives leeway to do things, but also instilled a sense of fiscal discipline.”

Vinciquerra’s reputation as a custodian of the books was likely a big factor in his landing the job. Sony’s film studio hasn’t placed higher than fourth in market share since 2012 and finished fifth last year, just 0.3 percent higher than sixth-place Paramount, despite releasing 7 more movies during the year.

Expensive misfires like “Ghostbusters,” which grossed just $230 million worldwide on an estimated $144 million budget, contributed to the studio’s 4 percent dip in revenue between its 2016 and 2017 fiscal years – a time when Disney was setting box office records. Earlier this year, Sony took a nearly $1 billion writedown tied to its pictures division when it lowered future profit forecasts.

Sony has had some hits — earlier this year, Screen Gems’ “Resident Evil: The Final Chapter” made $312 million worldwide on a $40 million budget. (But $160 million of that was in China where box office splits are much less favorable to studios.) Its upcoming slate appears mixed: “Spider-Man: Homecoming” should be a reliable draw, but “The Dark Tower” and “The Emoji Movie” are riskier bets. Scarlett Johansson’s “Rough Night” should work.

Also Read: Sony Pictures in Final Negotiations for ‘Hunting El Chapo’

The former Fox exec said Rupert Murdoch’s empire was known for its watchful financial eye, and Vinciquerra’s training in that environment could help Sony tighten its belt on the TV side, as well. He said when he was at Fox, he remembers Sony’s TV deals being “incredibly rich.”

“Fox is one of the most financially disciplined companies,” he said. “Anyone that came from Fox sat in front of Rupert Murdoch. You need to know your s— and know it very well. There’s sort of a discipline you find at Fox that you won’t find at any other company.”

Furthermore, Vinciquerra’s steady hand — the former Fox exec said he’d never seen the new SPE boss lose his cool when faced with adversity — should be an asset at a studio that’s still recovering from the hack.

Related stories from TheWrap:

Tony Vinciquerra to Replace Michael Lynton as Sony Pictures Entertainment Chairman, CEO

Antoine Fuqua Sets First-Look Deal With Sony, Includes ‘Equalizer 2’

Sony Reports Soft Q4, Full-Year Earnings as Foreign Exchange and Film Writedown Take Toll

For most moguls, six years outside of Hollywood’s executive suite could mean the end of an entertainment industry career. But new Sony Pictures CEO Tony Vinciquerra spent his time on the outside learning exactly the skills he needs to ensure the embattled company’s survival.

As a senior advisor to TPG Capital — whose portfolio companies include disruptors Uber and Airbnb — Vinciquerra returns to the Hollywood C-suite with decades of content and distribution experience. But he’s also gained insight into the emerging business models the company needs to innovate,  insiders told TheWrap.

And he has the unflappability Sony needs now, they said.

The former chairman of Fox Networks Group has been a front runner to replace Michael Lynton as Sony Pictures’ CEO since early spring. A handshake deal was reached last Friday and the 61-year-old Vinciquerra tucked in to his weekend making calls to free himself from conflicts presented by his TPG role, one insider familiar with the negotiations told TheWrap.

Those include his seat on the board of Bob Simonds’ STXFilms — a spot he’ll rescind amicably, the individual said. He also holds advisory roles at media companies Machinima, Univision and Pandora.

“I was surprised,” said a former top Fox executive who worked with Vinciquerra, who didn’t expect him to come back to the day-to-day stress of running a studio. “He’s still a very relevant executive who has seen what the new entertainment economy looks like.”

Walt Disney International Chairman Andy Bird and current Fox Networks Chairman Peter Rice had reportedly been floated as candidates, but none emerged as confidently as Vinciquerra to replace Lynton, who assumed the role in 2004 and nursed the studio through its darkest hour, a 2014 hack by North Korea that President Obama called the worst in American corporate history.

Here’s what Vinciquerra is inheriting: a busy TV division run by Zack Van Amburg and Jamie Erlicht, who stepped in for the bullish and charismatic Steve Mosko last year. Both have expired, unrenewed deals, an insider on the lot said.  Then there’s the motion picture group, still struggling to find footing under Vinciquerra’s old Fox colleague, Tom Rothman.

Rothman’s own deal is up in 2018, the individual said. Vinciquerra will not make any abrupt staff changes when he takes Lynton’s office, multiple Sony insiders said, though he’ll closely study the lines of business.

“Tony is a very even-keeled, thoughtful guy with an enormous background on all things distribution, and a lot of experience in managing creatives as well,” said the former Fox executive, who, like other insiders quoted in this story, spoke on condition of anonymity. “He always gave creatives leeway to do things, but also instilled a sense of fiscal discipline.”

Vinciquerra’s reputation as a custodian of the books was likely a big factor in his landing the job. Sony’s film studio hasn’t placed higher than fourth in market share since 2012 and finished fifth last year, just 0.3 percent higher than sixth-place Paramount, despite releasing 7 more movies during the year.

Expensive misfires like “Ghostbusters,” which grossed just $230 million worldwide on an estimated $144 million budget, contributed to the studio’s 4 percent dip in revenue between its 2016 and 2017 fiscal years – a time when Disney was setting box office records. Earlier this year, Sony took a nearly $1 billion writedown tied to its pictures division when it lowered future profit forecasts.

Sony has had some hits — earlier this year, Screen Gems’ “Resident Evil: The Final Chapter” made $312 million worldwide on a $40 million budget. (But $160 million of that was in China where box office splits are much less favorable to studios.) Its upcoming slate appears mixed: “Spider-Man: Homecoming” should be a reliable draw, but “The Dark Tower” and “The Emoji Movie” are riskier bets. Scarlett Johansson’s “Rough Night” should work.

The former Fox exec said Rupert Murdoch’s empire was known for its watchful financial eye, and Vinciquerra’s training in that environment could help Sony tighten its belt on the TV side, as well. He said when he was at Fox, he remembers Sony’s TV deals being “incredibly rich.”

“Fox is one of the most financially disciplined companies,” he said. “Anyone that came from Fox sat in front of Rupert Murdoch. You need to know your s— and know it very well. There’s sort of a discipline you find at Fox that you won’t find at any other company.”

Furthermore, Vinciquerra’s steady hand — the former Fox exec said he’d never seen the new SPE boss lose his cool when faced with adversity — should be an asset at a studio that’s still recovering from the hack.

Related stories from TheWrap:

Tony Vinciquerra to Replace Michael Lynton as Sony Pictures Entertainment Chairman, CEO

Antoine Fuqua Sets First-Look Deal With Sony, Includes 'Equalizer 2'

Sony Reports Soft Q4, Full-Year Earnings as Foreign Exchange and Film Writedown Take Toll

Margaret Avery, Xander Berkeley & More Join Taraji P. Henson In ‘Proud Mary’

EXCLUSIVE: Margaret Avery, The Walking Dead‘s Xander Berkeley and Neal McDonough have been cast in Screen Gems’ upcoming thriller Proud Mary, starring Taraji P. Henson as hit woman Mary Goodwin. Danny Glover (Almost Christmas) has also officially joined the film along with Jahi Di’Allo Winston (The New Edition Story), Rade Serbedzija (Taken 2), and previously announced Billy Brown.
Babak Najafi is directing from a script by John Stewart Newman and Christian Swegal, with…

EXCLUSIVE: Margaret Avery, The Walking Dead‘s Xander Berkeley and Neal McDonough have been cast in Screen Gems’ upcoming thriller Proud Mary, starring Taraji P. Henson as hit woman Mary Goodwin. Danny Glover (Almost Christmas) has also officially joined the film along with Jahi Di'Allo Winston (The New Edition Story), Rade Serbedzija (Taken 2), and previously announced Billy Brown. Babak Najafi is directing from a script by John Stewart Newman and Christian Swegal, with…

‘Resident Evil: The Final Chapter’ Grosses Massive $70M In Two Days, $33M First Day In China

UPDATED, Saturday, 10:20 AM: Resident Evil: The Final Chapter will likely be anything but as the Screen Gems/Constantin Film production has now racked up a phenomenal $70M in just two days in China. This comes after a first day gross of $33M which ended up as the third-highest of all time for a Hollywood film. To get some perspective, xXx: Return of Xander Cage took in $61.3M — in three days. Rogue One: A Star Wars Story‘s had a $31M opening weekend. More to come tomorrow…

UPDATED, Saturday, 10:20 AM: Resident Evil: The Final Chapter will likely be anything but as the Screen Gems/Constantin Film production has now racked up a phenomenal $70M in just two days in China. This comes after a first day gross of $33M which ended up as the third-highest of all time for a Hollywood film. To get some perspective, xXx: Return of Xander Cage took in $61.3M — in three days. Rogue One: A Star Wars Story‘s had a $31M opening weekend. More to come tomorrow…

Baback Najafi Set To Direct Taraji P. Henson In ‘Proud Mary’

EXCLUSIVE: Baback Najafi, who helmed last year’s London Has Fallen to a $205.7M worldwide box office take, is in negotiations to direct Taraji P. Henson in Screen GemsProud Mary. The thriller is about a hit woman who kills a drug boss only to learn that she has left a boy orphaned. A year later, she saves the boy (Danny) from a dangerous life on the street but finds herself unable to give the boy or herself a fresh start.
The project, formerly titled Danny Boy, is being…

EXCLUSIVE: Baback Najafi, who helmed last year’s London Has Fallen to a $205.7M worldwide box office take, is in negotiations to direct Taraji P. Henson in Screen GemsProud Mary. The thriller is about a hit woman who kills a drug boss only to learn that she has left a boy orphaned. A year later, she saves the boy (Danny) from a dangerous life on the street but finds herself unable to give the boy or herself a fresh start. The project, formerly titled Danny Boy, is being…