Mitú Rehires Roy Burstin as CEO and Raises $10 Million in Funding

Mitú — a Latino-focused production company — announced a $10 million round of funding and the reappointment of Roy Burstin as the company’s CEO. The funds will be invested in scaling the company’s commerce business, improving it…

Mitú — a Latino-focused production company — announced a $10 million round of funding and the reappointment of Roy Burstin as the company’s CEO. The funds will be invested in scaling the company’s commerce business, improving its technology platforms, and expanding into new content areas.

The investment round follows a rough year for the company, which suffered after short-form video platforms like Verizon’s go90 and Comcast’s Mashable — two companies Mitú regularly sold content to — struggled to gain traction among consumers. As a result, the digital media company laid off about 30 percent of its staff in July, and CEO Herb Scannell resigned from his position.

[ALSO READ] How Mitu’s One-Off Videos Turned Into Two Series for Facebook’s ‘Watch’

Mitú has since revised its priorities and shifted focus from growth to profitability. The company is now focusing on its portfolio of media products and commerce, two revenue areas it says it is seeing significant traction:  Mitú says it will roll out a set of programmatic advertising products and also expand its brand beyond content, through physical goods. Based on this new focus, the company expects to be profitable by end of 2019.

Burstin — who resigned from his role as CEO in 2017 when Scannell took over — has been brought back to help lead the digital media company and its 65 full-time employees.

Launched in 2012, Mitú has raised $52 million to date in funding. This latest funding round was led by Leap Global Partners and included investors such as Upfront Ventures, marketing agency WPP, and Verizon Ventures.

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Mitú Hires 3 Latina Execs in Development, Production and Marketing

Mitú Hires David Ortiz to Lead New Long-Form Production Team

After Major Restructuring, Mitu Rehires Roy Burstin as CEO and Raises $10 Million in Funding

Mitu is still alive and kicking: The Hispanic digital-media company has brought back co-founder Roy Burstin as CEO and received an infusion of $10 million in new capital. Burstin’s return to L.A.-based Mitu comes following the layoff of around 30…

Mitu is still alive and kicking: The Hispanic digital-media company has brought back co-founder Roy Burstin as CEO and received an infusion of $10 million in new capital. Burstin’s return to L.A.-based Mitu comes following the layoff of around 30% of its employees in July, as the company shut down its longer-form, premium productions and cut […]

Mitu Co-founder Roy Burstin Returns As CEO Of Latino-Focused Media Company

Mitu co-founder Roy Burstin is returning as chief executive of the Latino-focused digital media company, which has just completed a new $10 million funding round.
The struggling site, which underwent a major layoff this summer, is shifting focus as it …

Mitu co-founder Roy Burstin is returning as chief executive of the Latino-focused digital media company, which has just completed a new $10 million funding round. The struggling site, which underwent a major layoff this summer, is shifting focus as it strives for profitability. Mitu will continue creating content for millennial and gen-Z audiences, but it is taking steps to make it easier for brands reach these young Latinos. It also plans to cultivate a second source of…

Mitú CEO Herb Scannell, Founder Beatriz Acevedo Exit Amid Restructuring

Mitú, the digital media company with ambitions to project a Latino point of view across multiple platforms, laid off about one-third of its staff yesterday, as it shifts its emphasis from growth to profitability.
The restructuring also saw the departur…

Mitú, the digital media company with ambitions to project a Latino point of view across multiple platforms, laid off about one-third of its staff yesterday, as it shifts its emphasis from growth to profitability. The restructuring also saw the departure of CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, and Mitú president and co-founder, Beatriz Acevedo. Scannell, who joined Mitú as CEO last September, sketched…

Mitu Slashes Staff in Massive Reorg; CEO Herb Scannell, Co-Founder Beatriz Acevedo Step Down

Mitu, a digital-media company focused on U.S. Hispanic audiences, has laid off a sizable portion of its employees, while recently hired CEO Herb Scannell and president/co-founder Beatriz Acevedo have stepped down from their roles. Scannell, a TV indust…

Mitu, a digital-media company focused on U.S. Hispanic audiences, has laid off a sizable portion of its employees, while recently hired CEO Herb Scannell and president/co-founder Beatriz Acevedo have stepped down from their roles. Scannell, a TV industry veteran who once ran Nickelodeon and BBC Worldwide North America, joined Mitu in the fall of 2017. […]

Mitú Shakeup: Founder Beatriz Acevedo, CEO Herb Scannell Out at Latino Network

Mitú founder and President Beatriz Acevedo and CEO Herb Scannell stepped down from their roles on Monday, investor Mark Suster told TheWrap.
“Mitu is doing tens of millions in revenue and has grown rapidly over the last several year, but the mark…

Mitú founder and President Beatriz Acevedo and CEO Herb Scannell stepped down from their roles on Monday, investor Mark Suster told TheWrap.

“Mitu is doing tens of millions in revenue and has grown rapidly over the last several year, but the market has very clearly told us — and not just us, Buzzfeed, Vice and other people  — that the market values profitability over growth at all costs,” Mark Suster of mitu investor UpFront Ventures exclusively told TheWrap.

“Beatriz has loyally served the company for the five-plus years, and will remain an active board member and advisor, but will no longer be day-to-day. Beatriz is the heart and soul of Latina entrepreneurship and media. She wants to focus on in her life and her career is social activism, building social platforms, championing women as senior leaders, championing latinos and Latinas in leadership and government roles,” he added.

Suster said both executives will remain advisors, and founder Acevedo will keep her board seat while she pivots to social activism and developing Latina and Latino leadership in business and politics.

“We made a decision as a board that we want to focus on how we get to profitability as fast as we can,” Suster said.

Scannell had joined the Latino-influenced digital media company in September 2017. He’d previously worked at Nickelodeon, where he oversaw the launch of several shows, including “Rugrats” and “SpongeBob SquarePants.” Scannell had pointed to Acevedo as a selling point when he joined Mitú last September, calling her a “dynamo.”

Mitú has raised more than $40 million from investors including Comcast and Verizon since launching in 2012. Under Acevedo, the company aimed to hit Latino millennials and Gen Z’ers on several platforms, including Snapchat, Netflix, and Facebook Watch.

More to come…

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Mitú Adds Three Latina Executives To Its Digital Media Team

Mitú, a digital media brand for Latino millennials, has expanded its senior leadership team with the addition of three women joining in development, production and marketing.
Joining Mitú are: Zadi Diaz, vice president of digital studio; Gina Reyes, vi…

Mitú, a digital media brand for Latino millennials, has expanded its senior leadership team with the addition of three women joining in development, production and marketing. Joining Mitú are: Zadi Diaz, vice president of digital studio; Gina Reyes, vice president of scripted development for television and film; and Rachel Garcia, vice president of marketing and brand strategy. "These accomplished women will add tremendous expertise as we expand our scripted development…

Mitú Hires 3 Latina Execs in Development, Production and Marketing

Mitú, the leading digital media brand for Latino millennials, added three development, production and marketing executives to the company, Beatriz Acevedo, co-founder and president of Mitú announced Wednesday.
Joining Mitú are: Zadi Diaz, Vice Presiden…

Mitú, the leading digital media brand for Latino millennials, added three development, production and marketing executives to the company, Beatriz Acevedo, co-founder and president of Mitú announced Wednesday.

Joining Mitú are: Zadi Diaz, Vice President, Digital Studio for Premium Content; Gina Reyes, Vice President of Scripted Development for Television and Film; and Rachel Garcia, Vice President, Marketing and Brand Strategy. All three executives will be based at Mitú’s Los Angeles, California, headquarters.

“I am so excited to have these amazing Latina executives join Mitú as we continue on our mission to be the leading cultural voice and brand for Latino youth in our country,” Acevedo said. “These accomplished women will add tremendous expertise as we expand our scripted development, premium digital series and branded marketing efforts. And while we applaud the recent push in Hollywood to achieve 50/50 gender equality by 2020, Mitú is here now, and is a proud outlier in the tech/media space. There is extraordinary diverse talent available for those who look, and with all respect, 50/50 Day should be every day.”

Zadi Diaz is an award-winning creative executive who specializes in digital storytelling. In her new role at Mitú she will oversee short, mid-form and branded video development and production. Her 10-plus years of experience in online video production includes narrative, non-fiction and documentary projects, as well as branded entertainment series with Fortune 500 advertisers.

Prior to joining Mitú, Diaz was vice president of programming and development at ipsy. Previously, she was executive producer of AwesomenessTV’s “Awestruck,” and of YouTube’s flagship show, “YouTube Nation,” produced by DreamWorks Animation. Diaz also served as head of content development at Disney Interactive, where she developed and produced original live-action and animated series across The Walt Disney Company’s websites and social platforms.

Gina Reyes joins Mitú from Story House Entertainment at Univision, where she served as director of content development for English and Spanish-language scripted series. In her new role at Mitú she will oversee the company’s growing scripted development initiatives for television and film. Reyes spent five years at Fox as director for the Fox Writers Lab, Fox TV Directors Lab and the Fox/AFI Filmmakers Lab for Fox Broadcasting Company and 20th Century Fox Television. She also served as a Creative Executive at 20th Century Fox Film.

Rachel Garcia will oversee Mitú’s marketing, creative partnerships and programs, including the company’s in-house agency that uniquely connects brands and businesses that wish to deeply engage with millennial Latino and multicultural audiences. Additionally, Garcia will develop the company’s fanbases through social media, events, licensing and merchandising, and will lead Mitú’s B2B and sales marketing efforts.

An accomplished executive with more than 15 years of experience in marketing, investor relations and public relations, Garcia previously served as vice president, marketing and social media for BBC America. In her five years at the company, Garcia oversaw multiple national TV, print, out-of-home and online campaigns for the channel’s hit programs, including global franchises “Doctor Who, ” “Top Gear,” “Planet Earth” and the hit original, “Orphan Black.” She also managed the company’s social media marketing strategy and execution, including the award-winning “Doctor Who” official Tumblr, one of the most popular accounts on the Tumblr platform, and the Webby Award-winning campaign for “Orphan Black.” Prior to BBC America, Garcia headed advertising solutions at pioneering entertainment startup Next New Networks, acquired in 2011 by YouTube, where she managed the company’s brand campaigns for advertisers including Lionsgate, Starburst, Procter & Gamble and American Express.

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Digital Media Brand Mitu Promotes Jesus Chavez to Chief Operating Officer

Mitú promoted its former senior vice president of operations, Jesus Chavez, to chief operating officer for the digital media brand for Latino millennials
In his new role, Chavez will oversee the company’s business strategy, including audience development across social platforms, data and analytics and account management. He’s a digital veteran who spent nearly a decade at Univision in senior leadership roles.
“Jesus’ comprehensive industry knowledge on digital media makes…

Mitú promoted its former senior vice president of operations, Jesus Chavez, to chief operating officer for the digital media brand for Latino millennials In his new role, Chavez will oversee the company’s business strategy, including audience development across social platforms, data and analytics and account management. He’s a digital veteran who spent nearly a decade at Univision in senior leadership roles. “Jesus’ comprehensive industry knowledge on digital media makes…

Paramount Network Developing Latino Sketch Comedy ‘Browntown’ From Mitú

Paramount Network is adding a sketch comedy to its development slate. The network, which will replace Spike on Jan. 18, has teamed with Latino digital-media company mitú for Browntown, a half-hour sketch comedy series aimed at Latino millenials.
It is part of the efforts by Paramount Net, whose goal is to become a general entertainment network, to expand the scope of its original offerings to include all types of shows – dramas, comedies, non-scripted half- hours…

Paramount Network is adding a sketch comedy to its development slate. The network, which will replace Spike on Jan. 18, has teamed with Latino digital-media company mitú for Browntown, a half-hour sketch comedy series aimed at Latino millenials. It is part of the efforts by Paramount Net, whose goal is to become a general entertainment network, to expand the scope of its original offerings to include all types of shows – dramas, comedies, non-scripted half- hours…

Mitu Taps David Ortiz to Head Restructured Long-Form Content Team

Latino-focused digital media company Mitu has hired creative executive David Ortiz to lead a newly restructured long-form development, production and talent team. Ortiz most recently worked at Endemol Shine North America and previously led development at Vin Diesel’s One Race Films. He reports to Beatriz Acevedo, Mitu’s president and co-founder. Ortiz oversees Mitu’s scripted and […]

Latino-focused digital media company Mitu has hired creative executive David Ortiz to lead a newly restructured long-form development, production and talent team. Ortiz most recently worked at Endemol Shine North America and previously led development at Vin Diesel’s One Race Films. He reports to Beatriz Acevedo, Mitu’s president and co-founder. Ortiz oversees Mitu’s scripted and […]

Mitú Hires David Ortiz to Lead New Long-Form Production Team

Mitú — the Latino-influenced digital media company that reaches 100 million viewers in the U.S. each month — is continuing to beef up its roster, announcing today several hires for its new long-form development, production and talent team.

Spearheading the fresh operation will be David Ortiz (not the former baseball player), who will lead mitú’s scripted and unscripted content strategy. Ortiz joins from EndemolShine USA, where he was a senior vice president in charge of scripted and unscripted content. At Endemol he worked on “Pitbull’s New Year’s Eve Special,” which aired on Fox. Ortiz has also been a development exec at Warner Bros. and Universal Pictures, co-developing projects like “Fast & Furious,” and “Role Models.” He’ll report to Beatriz Acevedo, mitú’s President and co-founder.

“I’m excited to join mitú at a time when Latinos are becoming the leading edge in America,” said Ortiz in a statement. “Our insights and ability to attract and mobilize a massive audience has created a demand for us to double down on investments in original series and character IP. Young Latinos want to see their stories being told and mitú is uniquely positioned to become the voice of this generation.”

Also Read: YouTube Red and Mitú Debut Multicultural Rom-Com Web Series ‘Long Distance’

CEO Herb Scannell, who just took the reins in September, hired two more executives to work alongside Ortiz. Ernie Martinez, who worked for a decade as Director of On Air Programming at Disney, joins as VP of Talent Partnerships. And Raul Celaya, who has been head of production at Astronauts Wanted and Studio 71, will become mitú’s SVP of Content Operations and Production.

“Beatriz and I are extremely excited to begin building a robust long-form and scripted content pipeline that solidifies our place as the voice of Latino youth in America,” said Scannell. “The addition of these talented executives to Beatriz’s team is just the first step in that process. Our goal is to bring to life the rich ‘stories of us’ that are not being told by mainstream media today.”

Since 2012, mitú has attracted its young audience with several shows aimed at a multicultural audience. It’s partnered with Snapchat to offer the app’s only Latino-focused Discover channel, and has also launched shows like “Chingo Bling: They Can’t Deport Us All” on Netflix and “What’s Good in Your Hood” on Facebook Watch. Mitú also recently partnered with YouTube Red to create the rom-com “Long Distance.”

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Mitú — the Latino-influenced digital media company that reaches 100 million viewers in the U.S. each month — is continuing to beef up its roster, announcing today several hires for its new long-form development, production and talent team.

Spearheading the fresh operation will be David Ortiz (not the former baseball player), who will lead mitú’s scripted and unscripted content strategy. Ortiz joins from EndemolShine USA, where he was a senior vice president in charge of scripted and unscripted content. At Endemol he worked on “Pitbull’s New Year’s Eve Special,” which aired on Fox. Ortiz has also been a development exec at Warner Bros. and Universal Pictures, co-developing projects like “Fast & Furious,” and “Role Models.” He’ll report to Beatriz Acevedo, mitú’s President and co-founder.

“I’m excited to join mitú at a time when Latinos are becoming the leading edge in America,” said Ortiz in a statement. “Our insights and ability to attract and mobilize a massive audience has created a demand for us to double down on investments in original series and character IP. Young Latinos want to see their stories being told and mitú is uniquely positioned to become the voice of this generation.”

CEO Herb Scannell, who just took the reins in September, hired two more executives to work alongside Ortiz. Ernie Martinez, who worked for a decade as Director of On Air Programming at Disney, joins as VP of Talent Partnerships. And Raul Celaya, who has been head of production at Astronauts Wanted and Studio 71, will become mitú’s SVP of Content Operations and Production.

“Beatriz and I are extremely excited to begin building a robust long-form and scripted content pipeline that solidifies our place as the voice of Latino youth in America,” said Scannell. “The addition of these talented executives to Beatriz’s team is just the first step in that process. Our goal is to bring to life the rich ‘stories of us’ that are not being told by mainstream media today.”

Since 2012, mitú has attracted its young audience with several shows aimed at a multicultural audience. It’s partnered with Snapchat to offer the app’s only Latino-focused Discover channel, and has also launched shows like “Chingo Bling: They Can’t Deport Us All” on Netflix and “What’s Good in Your Hood” on Facebook Watch. Mitú also recently partnered with YouTube Red to create the rom-com “Long Distance.”

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John Cena Has Audience in Stitches Before 'Mad Lib Theater' Scene Even Starts (Video)

Fox News' Laura Ingraham, Newt Gingrich Defend Al Franken From Democratic 'Lynch Mob'

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YouTube Red and Mitú Debut Multicultural Rom-Com Web Series ‘Long Distance’

YouTube Red continues to bolster its lineup of shows, partnering with Latino-influenced digital media company mitú to create “Long Distance,” a multicultural rom-com debuting on its platform today.

The series centers on LA-based social media manager Gaby Márquez (Chachi Gonzales) and her Chicago-based boyfriend Chris Murphy (Cayden Boyd) as they try to, you guessed it, make their long distance relationship work. But 21st century pitfalls like social media, cross-cultural challenges and the presence of Gaby’s handsome new boss, Rafa (Josh Leyva) make it harder than expected.

In a year without a single Latino Emmy nominee, Mitú’s goal of creating youth-oriented content with a Latino flavor continues with “Long Distance,” where more than 40 percent of the show’s cast has Latino heritage.

Also Read: Mitú Taps Former Nickelodeon Exec Herb Scannell as CEO

“I am super proud to be a part of this show and love how mitú always represents Latinos in a positive and authentic way,”said Chachi Gonzales in a statement. “We come in every shape, size and color and have many of the same problems, interests and dreams that any other American millennial has. ‘Long Distance’ is a great example of this — a super fun romantic comedy that anyone can relate to, but it also has a few extra inside jokes for young Latinos that grew up in a household like mine.”

“Long Distance” is available today on YouTube Red, the site’s subscription service for original shows and movies. Check out the trailer below.

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YouTube Red continues to bolster its lineup of shows, partnering with Latino-influenced digital media company mitú to create “Long Distance,” a multicultural rom-com debuting on its platform today.

The series centers on LA-based social media manager Gaby Márquez (Chachi Gonzales) and her Chicago-based boyfriend Chris Murphy (Cayden Boyd) as they try to, you guessed it, make their long distance relationship work. But 21st century pitfalls like social media, cross-cultural challenges and the presence of Gaby’s handsome new boss, Rafa (Josh Leyva) make it harder than expected.

In a year without a single Latino Emmy nominee, Mitú’s goal of creating youth-oriented content with a Latino flavor continues with “Long Distance,” where more than 40 percent of the show’s cast has Latino heritage.

“I am super proud to be a part of this show and love how mitú always represents Latinos in a positive and authentic way,”said Chachi Gonzales in a statement. “We come in every shape, size and color and have many of the same problems, interests and dreams that any other American millennial has. ‘Long Distance’ is a great example of this — a super fun romantic comedy that anyone can relate to, but it also has a few extra inside jokes for young Latinos that grew up in a household like mine.”

“Long Distance” is available today on YouTube Red, the site’s subscription service for original shows and movies. Check out the trailer below.

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Herb Scannell Tapped To Be CEO Of Mitú, Latino-Focused Video Producer

Mitú, an English-language digital channel that targets young Latinos, may turn some heads today with the announcement of its new CEO: It landed Herb Scannell, a well-known exec from his history as president of Nickelodeon, co-founder of Next New Networks, and president of BBC Worldwide North America.
He will work in Los Angeles, where Mitú is based. Scannell may be best-known for his decade at Nickelodeon, ending in 2006, where he oversaw the creation of franchises…

Mitú, an English-language digital channel that targets young Latinos, may turn some heads today with the announcement of its new CEO: It landed Herb Scannell, a well-known exec from his history as president of Nickelodeon, co-founder of Next New Networks, and president of BBC Worldwide North America. He will work in Los Angeles, where Mitú is based. Scannell may be best-known for his decade at Nickelodeon, ending in 2006, where he oversaw the creation of franchises…

Herb Scannell Tapped as CEO of Mitu Latino Digital-Media Network

Herb Scannell, a longtime media exec who once headed Nickelodeon and BBC Worldwide North America, has joined Latino digital-media company Mitu as chief executive officer. Scannell will assume the CEO position immediately, based at Mitu’s headquarters in downtown L.A. Co-founder Roy Burstin, who had been CEO since the company was founded in 2012, has resigned…. Read more »

Herb Scannell, a longtime media exec who once headed Nickelodeon and BBC Worldwide North America, has joined Latino digital-media company Mitu as chief executive officer. Scannell will assume the CEO position immediately, based at Mitu’s headquarters in downtown L.A. Co-founder Roy Burstin, who had been CEO since the company was founded in 2012, has resigned.... Read more »

‘Beauty and the Beast’: Mariachi Band Charms With ‘Tale as Old as Time’ Remake

A mariachi remake of the ballroom scene in “Beauty and the Beast” has charmed the masses, earning more than 7 million views on Facebook in less than 24 hours. In the reimagining, a mariachi dancer appears at the top of a grand staircase in a yellow dress, just like Belle in the animated film (and… Read more »

A mariachi remake of the ballroom scene in “Beauty and the Beast” has charmed the masses, earning more than 7 million views on Facebook in less than 24 hours. In the reimagining, a mariachi dancer appears at the top of a grand staircase in a yellow dress, just like Belle in the animated film (and... Read more »

LeEco’s U.S. Content Launch Lineup Includes Machinima, Mitú, Magnolia Pictures

Less than two weeks before its official launch in the US, Chinese consumer electronics upstart LeEco has started to lift the curtain on some of its content lineup. LeEco’s US content launch partners include Mitú, Machinima and Magnolia Pictures, the company announced in a series of tweets. Other content launch partners include CONtv and Ownzones, according to… Read more »

Less than two weeks before its official launch in the US, Chinese consumer electronics upstart LeEco has started to lift the curtain on some of its content lineup. LeEco’s US content launch partners include Mitú, Machinima and Magnolia Pictures, the company announced in a series of tweets. Other content launch partners include CONtv and Ownzones, according to... Read more »