‘The Incredibles 2’ Soars to Record $18.5 Million at Thursday Box Office

“The Incredibles 2” earned $18.5 million at the Thursday box office, surpassing “Finding Dory’s” animation preview record of $9.2 million.

“Minions” earned $6.2 million in Thursday previews, while “The Secret Life of Pets” grossed $5.3 million. The preview gross for “Incredibles 2” is higher than those for “Beauty and the Beast” ($16.3 million), “Spider-Man: Homecoming” ($15.4 million) and “Justice League” ($13 million).

The sequel to “The Incredibles” is looking at a weekend opening of $120 million to $145 million.  The first “Incredibles” opened to $70 million in 2004, and “Incredibles 2” will still have a higher opening than its predecessor even after inflation adjustments are made.

Also Read: ‘Incredibles 2’ Film Review: Pixar’s Superhero Family Is Back, Baby – and What a Baby

Taking place right after the end of the first film, “The Incredibles 2” sees the Parr family face a new family dynamic after Elastigirl is recruited for a campaign to help bring superheroes back. While she fights the bad guys, Mr. Incredible is left to take care of his three kids, including the infant Jack-Jack, who begins to develop his own powers.

Brad Bird returns to write and direct, as well as provide the voice for fan favorite Edna Mode. Craig T. Nelson, Helen Hunt, and Samuel L. Jackson also return to the cast, being joined by “Better Call Saul” stars Bob Odenkirk and Jonathan Banks. Critics have nearly unanimously praised the film, giving it a current Rotten Tomatoes score of 94 percent.

Warner Bros./New Line’s “Tag” earned $1.33 million in preshows, compared to “Game Night,” which grossed $1 million in February.

Also Read: Does ‘Incredibles 2’ Have a Post-Credits Scene?

“Tag” is based on the true story of a lifelong group of friends who played a game of tag for 23 years. The film stars Ed Helms, Jeremy Renner, Jon Hamm, Hannibal Burress, and Jake Johnson as the crew of friends, with the cast completed by Rashida Jones, Isla Fisher, Annabelle Wallis, Leslie Bibb, Brian Dennehy, and Lil Rel Howrey. Jeff Tomsic directed from a script by Rob McKittrick and Mark Steilen.

Sony/Silver Pictures’ “Superfly” opened on Wednesday and is looking to earn $7 million to $12 million over the five days., with the film sporting a reported budget of $16 million.

“Superfly” stars Trevor Jackson as Youngblood Priest, a career criminal who wants out of the Atlanta drug business, only to get dragged into even deeper trouble after one bad deal. Jason Mitchell, Michael Kenneth Williams, Lex Scott Davis, and Jennifer Morrison also star, with Director X helming the film. “Watchmen” co-writer Alex Tse penned the script, with Joel Silver producing with Atlanta rapper Future.

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‘Incredibles 2’ Takes Aim at Animation’s Debut Weekend Record

‘Incredibles 2’ Is ‘One of the Greatest Superhero Movies Ever Made’ and 6 Other Fantastic Reviews

“The Incredibles 2” earned $18.5 million at the Thursday box office, surpassing “Finding Dory’s” animation preview record of $9.2 million.

“Minions” earned $6.2 million in Thursday previews, while “The Secret Life of Pets” grossed $5.3 million. The preview gross for “Incredibles 2” is higher than those for “Beauty and the Beast” ($16.3 million), “Spider-Man: Homecoming” ($15.4 million) and “Justice League” ($13 million).

The sequel to “The Incredibles” is looking at a weekend opening of $120 million to $145 million.  The first “Incredibles” opened to $70 million in 2004, and “Incredibles 2” will still have a higher opening than its predecessor even after inflation adjustments are made.

Taking place right after the end of the first film, “The Incredibles 2” sees the Parr family face a new family dynamic after Elastigirl is recruited for a campaign to help bring superheroes back. While she fights the bad guys, Mr. Incredible is left to take care of his three kids, including the infant Jack-Jack, who begins to develop his own powers.

Brad Bird returns to write and direct, as well as provide the voice for fan favorite Edna Mode. Craig T. Nelson, Helen Hunt, and Samuel L. Jackson also return to the cast, being joined by “Better Call Saul” stars Bob Odenkirk and Jonathan Banks. Critics have nearly unanimously praised the film, giving it a current Rotten Tomatoes score of 94 percent.

Warner Bros./New Line’s “Tag” earned $1.33 million in preshows, compared to “Game Night,” which grossed $1 million in February.

“Tag” is based on the true story of a lifelong group of friends who played a game of tag for 23 years. The film stars Ed Helms, Jeremy Renner, Jon Hamm, Hannibal Burress, and Jake Johnson as the crew of friends, with the cast completed by Rashida Jones, Isla Fisher, Annabelle Wallis, Leslie Bibb, Brian Dennehy, and Lil Rel Howrey. Jeff Tomsic directed from a script by Rob McKittrick and Mark Steilen.

Sony/Silver Pictures’ “Superfly” opened on Wednesday and is looking to earn $7 million to $12 million over the five days., with the film sporting a reported budget of $16 million.

“Superfly” stars Trevor Jackson as Youngblood Priest, a career criminal who wants out of the Atlanta drug business, only to get dragged into even deeper trouble after one bad deal. Jason Mitchell, Michael Kenneth Williams, Lex Scott Davis, and Jennifer Morrison also star, with Director X helming the film. “Watchmen” co-writer Alex Tse penned the script, with Joel Silver producing with Atlanta rapper Future.

Related stories from TheWrap:

Every Pixar Character Voiced by John Ratzenberger, from 'Toy Story' to 'Incredibles 2' (Photos)

'Incredibles 2' Takes Aim at Animation's Debut Weekend Record

'Incredibles 2' Is 'One of the Greatest Superhero Movies Ever Made' and 6 Other Fantastic Reviews

‘Tag’ Film Review: Entertaining Action Comedy Chases in Too Many Directions

It’s been said that “We don’t stop playing because we get old, we get old because we stop playing.” What a great ethos for a film like “Tag” to have, since it gives every character an excuse to act like an immature child, and it gives the rest of the movie an excuse to run around like a chicken with its head cut off, from one genre and tone to another.

TV director Jeff Tomsic’s new comedy stars Ed Helms, Jon Hamm, Hannibal Buress, Jake Johnson and Jeremy Renner as boyhood friends who still play the game of tag, every year, throughout the month of May. They’re not just messing around either. They’ll infiltrate each other’s businesses, jump out of windows and absolutely annihilate each other’s lives just to slap their hands on one another and say, “You’re it.”

Adults are playing a children’s game, and they’re taking it super-duper mega seriously. It’s a funny premise on which to base a movie. Sometimes “Tag” makes the most of it, treating the innocuous pastime like an action-packed extravaganza, replete with elaborate fight choreography, acrobatic stunts, and twists and turns that would make serial killer Jigsaw nod in approval.

Watch Video: Jon Hamm Explains How ‘Tag’ Co-Star Jeremy Renner Worked With 2 Broken Arms

The plot revolves around Jerry (Renner), the only player in the game who’s still never been tagged, even after all these decades. He’s getting married at the end of the month, and he plans to retire from the game undefeated. So Hoagie (Helms) unites fellow players Callahan (Hamm), Randy (Johnson) and Sable (Buress) for one last game.

Yes, they’ll stop at nothing to tag Jerry once and for all, because… because, basically Hoagie talks a big game about how the pastime keeps them young, and how it keeps them connected after all these years. But there are no tangible stakes in “Tag,” and that just makes everything they do sillier and sillier.

Watch Video: Watch the Hannibal Buress Stand-Up Act That Helped Trigger Bill Cosby’s Downfall

It doesn’t, unfortunately, always make them funnier. “Tag” may not be a broad comedy on the absurd level of “Anchorman,” but the game sure is. Even though these characters are shown to feel real pain, real heartache, and real love for one another, the movie never fully commits to that reality. Many of the scenes in which they try to tag Jerry are dangerously irresponsible, life-threateningly violent and/or ethically repugnant.

Indeed, the only way to find some of the scenes in “Tag” funny is not to take the characters seriously. But half of the movie is dedicated to treating them extremely seriously. The segue between the “Looney Tunes” moments, the Jackie Chan moments, the “Saw” moments and the James L. Brooks moments are sometimes jarring enough to elicit a guffaw, but the overall effect is awkward and chaotic.

It would seem as though we are supposed to filter “Tag” through the perpetually amazed lens of Rebecca, played by Annabelle Wallis (“The Mummy”). She’s a reporter who interviews Callahan at the beginning of the film, and when he is suddenly, unexpectedly tagged, she decides to follow them around and write a story about their game. And yet the only reason she seems to be there is to provide the players with an excuse to explain the rules, out loud and to the audience, and to occasionally marvel at just how seriously they treat the game of tag.

Also Read: CBS Launches Will Ferrell and Adam McKay Comedies From Ben Schwartz, Isla Fisher

The film already has a voice-over narration, and the audience should be doing all that marveling on their own, so even though Wallis is obviously an expert at looking baffled, it seems superfluous to include her character at all. It’s not like she’s given anything else to do.

The same cannot be said, however, for Isla Fisher, who plays Hoagie’s wife Anna, and takes the game more seriously than even Jerry does. Unfortunately (sigh), she’s not allowed to play, because the game was invented when the boys were nine years old, so “no girls allowed.” Never mind that the movie clearly demonstrates that amendments are made to the rules all the time, so there’s absolutely no good, non-sexist reason to keep her out all these years, even though she epitomizes everything the movie is going for. Intense, funny, willing to go overboard when it’s funny but able to seem genuine in moments of intimacy, Fisher is completely hilarious.

At its best, “Tag” offers the free-spirited thrill of a childhood game with the adrenaline rush of a modern action movie. Jerry is the type of role that Renner was meant to play, absurdly O.P. and totally cocky about it, performing feats of acrobatic insanity using an old lady’s walker, and using Helms’ butt as a punching bag. The chases, the reversals and the clever use of thought bubble choreography (slowing the action down enough to get a full running V.O. color commentary from each player) are simultaneously exciting and whimsical.

Even at its worst, “Tag” is merely scatterbrained. It’s a well-intentioned comedy with funny performances and a handful of great humorous set pieces. If it feels as though it’s three or four different movies fighting each other for dominance, then at least those movies are all, in their own separate ways, relatively entertaining and amusing.

Let them have their fun.



Related stories from TheWrap:

Ed Helms, Dave Bautista, Kevin Smith to Launch VR Projects With STXSurreal

Comedy Central Sets ‘Fake News With Ted Nelms’ Special Starring Ed Helms

‘Incredibles 2’ Takes Aim at Animation’s Debut Weekend Record

Jon Hamm’s Impression of Ray Romano Playing Golf Is Simply the Best (Video)

It’s been said that “We don’t stop playing because we get old, we get old because we stop playing.” What a great ethos for a film like “Tag” to have, since it gives every character an excuse to act like an immature child, and it gives the rest of the movie an excuse to run around like a chicken with its head cut off, from one genre and tone to another.

TV director Jeff Tomsic’s new comedy stars Ed Helms, Jon Hamm, Hannibal Buress, Jake Johnson and Jeremy Renner as boyhood friends who still play the game of tag, every year, throughout the month of May. They’re not just messing around either. They’ll infiltrate each other’s businesses, jump out of windows and absolutely annihilate each other’s lives just to slap their hands on one another and say, “You’re it.”

Adults are playing a children’s game, and they’re taking it super-duper mega seriously. It’s a funny premise on which to base a movie. Sometimes “Tag” makes the most of it, treating the innocuous pastime like an action-packed extravaganza, replete with elaborate fight choreography, acrobatic stunts, and twists and turns that would make serial killer Jigsaw nod in approval.

The plot revolves around Jerry (Renner), the only player in the game who’s still never been tagged, even after all these decades. He’s getting married at the end of the month, and he plans to retire from the game undefeated. So Hoagie (Helms) unites fellow players Callahan (Hamm), Randy (Johnson) and Sable (Buress) for one last game.

Yes, they’ll stop at nothing to tag Jerry once and for all, because… because, basically Hoagie talks a big game about how the pastime keeps them young, and how it keeps them connected after all these years. But there are no tangible stakes in “Tag,” and that just makes everything they do sillier and sillier.

It doesn’t, unfortunately, always make them funnier. “Tag” may not be a broad comedy on the absurd level of “Anchorman,” but the game sure is. Even though these characters are shown to feel real pain, real heartache, and real love for one another, the movie never fully commits to that reality. Many of the scenes in which they try to tag Jerry are dangerously irresponsible, life-threateningly violent and/or ethically repugnant.

Indeed, the only way to find some of the scenes in “Tag” funny is not to take the characters seriously. But half of the movie is dedicated to treating them extremely seriously. The segue between the “Looney Tunes” moments, the Jackie Chan moments, the “Saw” moments and the James L. Brooks moments are sometimes jarring enough to elicit a guffaw, but the overall effect is awkward and chaotic.

It would seem as though we are supposed to filter “Tag” through the perpetually amazed lens of Rebecca, played by Annabelle Wallis (“The Mummy”). She’s a reporter who interviews Callahan at the beginning of the film, and when he is suddenly, unexpectedly tagged, she decides to follow them around and write a story about their game. And yet the only reason she seems to be there is to provide the players with an excuse to explain the rules, out loud and to the audience, and to occasionally marvel at just how seriously they treat the game of tag.

The film already has a voice-over narration, and the audience should be doing all that marveling on their own, so even though Wallis is obviously an expert at looking baffled, it seems superfluous to include her character at all. It’s not like she’s given anything else to do.

The same cannot be said, however, for Isla Fisher, who plays Hoagie’s wife Anna, and takes the game more seriously than even Jerry does. Unfortunately (sigh), she’s not allowed to play, because the game was invented when the boys were nine years old, so “no girls allowed.” Never mind that the movie clearly demonstrates that amendments are made to the rules all the time, so there’s absolutely no good, non-sexist reason to keep her out all these years, even though she epitomizes everything the movie is going for. Intense, funny, willing to go overboard when it’s funny but able to seem genuine in moments of intimacy, Fisher is completely hilarious.

At its best, “Tag” offers the free-spirited thrill of a childhood game with the adrenaline rush of a modern action movie. Jerry is the type of role that Renner was meant to play, absurdly O.P. and totally cocky about it, performing feats of acrobatic insanity using an old lady’s walker, and using Helms’ butt as a punching bag. The chases, the reversals and the clever use of thought bubble choreography (slowing the action down enough to get a full running V.O. color commentary from each player) are simultaneously exciting and whimsical.

Even at its worst, “Tag” is merely scatterbrained. It’s a well-intentioned comedy with funny performances and a handful of great humorous set pieces. If it feels as though it’s three or four different movies fighting each other for dominance, then at least those movies are all, in their own separate ways, relatively entertaining and amusing.

Let them have their fun.

Related stories from TheWrap:

Ed Helms, Dave Bautista, Kevin Smith to Launch VR Projects With STXSurreal

Comedy Central Sets 'Fake News With Ted Nelms' Special Starring Ed Helms

'Incredibles 2' Takes Aim at Animation's Debut Weekend Record

Jon Hamm's Impression of Ray Romano Playing Golf Is Simply the Best (Video)

Ed Helms & Tracy Morgan Up For Game Of ‘TAG’ At New Line

EXCLUSIVE: New Line has set Ed Helms and is negotiating with Tracy Morgan to star in TAG. The studio has set Jeff Tomsic to direct a comedy based on an actual group of friends who for 30 years played a bizarre cross country version of the venerable kids game Tag. The script was written by Mark Steilen and Rob McKittrick, and Todd Garner and Sean Robins are producing with Steilen.
The idea for the film came from a Wall Street Journal feature in 2013 about the “Tag…

EXCLUSIVE: New Line has set Ed Helms and is negotiating with Tracy Morgan to star in TAG. The studio has set Jeff Tomsic to direct a comedy based on an actual group of friends who for 30 years played a bizarre cross country version of the venerable kids game Tag. The script was written by Mark Steilen and Rob McKittrick, and Todd Garner and Sean Robins are producing with Steilen. The idea for the film came from a Wall Street Journal feature in 2013 about the "Tag…