Thrillist Acquires YouTube Series ‘Send Foodz’ From Timothy DeLaGhetto and David So

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Thrillist, a lifestyle brand owned and operated by Group Nine Media, announced that has acquired “Send Foodz,” a series from YouTube influencers Timothy DeLaGhetto and David So. “Send Foodz” is the company’s first IP acquisition

The online duo, who have a combined following of 5 million subscribers on their YouTube page, will continue to host the series, which aims to give an inside look at food festivals across the U.S.

“We’re thrilled to bring Tim and David’s hit YouTube show ‘Send Foodz’ under the Thrillist umbrella and build upon the hilarious, yet mouth-watering series that they’ve brought to fans to date,” Thrillist president Ocean MacAdams said in a statement.

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The news of the acquisition came shortly after Thrillist announced its first-ever content slate led by its head of video, Justin Lundstrom. The slate, which was announced in December, included four new series: “Instachef ,” “Gatekeepers,” “Somm To Go,” and “The List Show.”

“The acquisition and development expansion make perfect sense as Thrillist continues to prioritize serialized YouTube programming in 2019 and builds on our existing content slate to bring fans the most engaging, entertaining shows from the brand who knows the best in food, drink, travel and entertainment,” MacAdams said.

“I can’t wait for Thrillist and ‘Send Foodz’ to come together and make sweet, sweet love,” DeLaGhetto said. “David and I are all about being as raw and real as possible when it comes to our food adventures, and I think Thrillist is the perfect new home for all the shenanigans.”

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DeLaGhetto and So will continue to remain heavily involved in the show, a spokesperson for Group Nine said. “We bought the show because we love what they do and would never want to mess with a winning formula.”

“Send Foodz” will debut on Feb. 14 at 11 a.m. PT/2 p.m. ET on Thrillist’s YouTube channel, with new episodes airing every other Thursday. The show will also be distributed across other mobile and OTT platforms in the future.

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Food Magazine Editor Resigns After Email About ‘Killing Vegans’

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The editor of a British food magazine has stepped down after making a joke in an email to a freelancer that he would be keen to develop a series about “killing vegans.”

In his email, Waitrose & Partners Food Magazine editor William Sitwell also suggested other forms of degradation that he would like to see vegans subjected to including “force-feed[ing] them meat.”

“We have been informed by John Brown Media, who produce the Waitrose & Partners Food Magazine, that William Sitwell is stepping down as Editor of Waitrose & Partners Food magazine with immediate effect,” said the magazine in a statement on Wednesday. 

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“In the light of William’s recent email remarks, we’ve told John Brown Media that we believe this is the right and proper move – we will be working with them to appoint a new editor for the magazine. We have had a relationship with William for almost 20 years and are grateful for his contribution to our business over that time.”

A rep for the company referred TheWrap to their public remarks.

Hi, We understand how you feel and can assure you that William’s email absolutely doesn’t represent our views about vegans and vegan food. Please see our statement here: https://t.co/I9ZCfe4Gms Thank you. – Steph

— Waitrose & Partners (@waitrose) October 31, 2018

The publication is owned by upscale British supermarket chain Waitrose.

Sitwell also apologized “to any food- and life-loving vegan who was genuinely offended by remarks written by me as an ill-judged joke in a private email and now widely reported” in a public Instagram post.

View this post on Instagram

Morning all. Some news: : John Brown statement, 31.10.18. ‘John Brown Media has today announced that William Sitwell is stepping down as Editor of the Waitrose & Partners Food magazine with immediate effect. Andrew Hirsch, CEO, said: ‘I respect William’s decision and have therefore accepted his resignation. I would like to thank him for his work with ourselves and Waitrose over many years and wish him well for the future. We will work with Waitrose & Partners to appoint a new editor.’ . Waitrose statement, 31.10.18. ‘We have today been informed by John Brown Media, who produce the Waitrose & Partners Food Magazine, that William Sitwell is stepping down as Editor of Waitrose & Partners Food magazine with immediate effect. In the light of William’s recent email remarks, we have told John Brown Media that we believe this is the right and proper move – we will be working with them to appoint a new editor for the magazine. We have had a relationship with William for almost 20 years and are grateful for his contribution to our business over that time.’ . Today I just want to make two points. : Firstly, to reiterate my apology to any food- and life-loving vegan who was genuinely offended by remarks written by me as an ill-judged joke in a private email and now widely reported. : Second, a word about my team on Waitrose & Partners Food. For two amazing decades I’ve worked with simply the best crew in the business. There is no more talented art director than Kerry Wakefield, my lovely deputy Jess, PA Morgan, Dr Lucy heading food, Ashleigh on features, Kat and the fab art and subbing team. Thank you – we never stopped laughing (til now!). : This issue from Jan 2017 – with a striking image taken by the gifted Jonathan Gregson – is one I’m particularly proud of. We even refused advertising from those proffering meat-based products.

A post shared by William Sitwell (@williamsitwell) on

The email that ended Sitwell’s tenure with the publication occurred after freelancer Selene Nelson pitched him on the idea of a new vegan food series. Nelson posted screengrabs of the email on Twitter after BuzzFeed initially reported on the story.

“Hi Selene. Thanks for this,” said Sitwell. “How about a series in killing vegans, one by one. Ways to trap them? How to interrogate them properly? Expose their hypocrisy? force-feed them meat? Make them eat steak and drink red wine?

“I’m certainly interested in exploring why just the mention of veganism seems to make some people so hostile,” said Nelson in a gingerly follow up. “It sounds like you have some opinions on this.”

Following the article on @BuzzFeed – and in the interests of transparency – here’s my original pitch to the editor of Waitrose, along with my response to his reply. No “triggered vegans” here, thanks! #Vegan #Waitrose pic.twitter.com/bjRon1N0bb

– Selene Nelson ?”? (@Selene_Nelson) October 29, 2018

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