Disney Passes ESPN Ad Sales Baton To ABC’s Rita Ferro As Ed Erhardt Announces 2019 Retirement

Read on: Deadline.

Rita Ferro, after a 2017 promotion to lead the consolidated ad-sales efforts of the Disney-ABC Television Group, will add ESPN to her portfolio.
Ed Erhardt, who spent 20 years as head of sales for ESPN, has announced his retirement in early 2019.
The m…

ESPN’s Pitch to Madison Ave: You Can’t Ignore Our Live Sports Viewers (EXCLUSIVE)

Read on: Variety.

ESPN’s pitch to advertisers next week is that it already has the most of what they want. The Walt Disney-controlled sports-media giant intends to remind advertisers next week at the start of TV’s annual “upfront” presentations that 98% of the viewing o…

ESPN Will Count Linear, Streaming Audiences as One

Read on: Variety.

As ESPN viewers watch the kickoff to next week’s “Monday Night Football” game between the Dallas Cowboys and the Arizona Cardinals, ESPN executives will be attempting a pivotal play all their own. The Disney-controlled sports-media outlet will next week cease reporting separate live viewership figures for linear TV and streaming, and instead report them as… Read more »