Tag: Advertising

The CW Network Unveils #CWOPENTOALL, A Diversity/Inclusion Campaign

Read on: Deadline

What Others Are Saying:

  1. The CW Puts Diversity at the Center of Its New Fall Marketing Campaign
  2. The CW Launches #CWOpenToAll Campaign to Promote Inclusion (Watch)
  3. WarnerMedia Unveils Company-Wide Diversity And Inclusion Policy, From Film To TV
  4. The CW’s Mark Pedowitz Extends Deal as Network President

Meet the Snapchat Discover Channels Advertisers Are Most Eager to Work With

Read on: TheWrapTheWrap

What Others Are Saying:

  1. Snap CEO Evan Spiegel Says Snapchat Redesign in the Works
  2. Snapchat by the Numbers: Who’s Using and Will It Ever Make Money?
  3. Advertiser Appetite for Snapchat Discover Spikes by More Than 400 Percent (Exclusive)
  4. MGM Is Developing Original Shows for Snapchat Discover

Advertiser Appetite for Snapchat Discover Spikes by More Than 400 Percent (Exclusive)

Read on: TheWrapTheWrap

What Others Are Saying:

  1. Snap to Haters of Snapchat Redesign: ‘We Hear You’
  2. Snapchat Adds More Data to Win Back Influencers From Instagram
  3. MGM Is Developing Original Shows for Snapchat Discover
  4. China’s Tencent Snaps Up 10 Percent Stake in Snapchat Parent

Content Biz Fights to Keep Its Balance as Marketplace Shifts

Read on: Variety

What Others Are Saying:

  1. The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
  2. Viacom & Altice USA Announce Advertising And Content Distribution Pact
  3. Pitfalls of Sponsored Content, Influencer Marketing on the Rise, Publishers Take On Branded Content
  4. ‘Mudbound’ Producer: ‘The Marketplace is More Receptive to Diverse Content’

‘The Conners’: Latest ABC Promo Wonders What We Wonder

Read on: Deadline

What Others Are Saying:

  1. Roseanne Will Have No ‘Creative or Financial’ Role in Spinoff ‘The Conners’
  2. Roseanne Blasts ‘The Conners’ Spinoff for the ‘Cruel’ Way Her Character Is Killed Off
  3. ‘Marvel’s Inhumans’ Latest Promo Trashed by Twitter: ‘Literally No One Cares’
  4. Discovery Channel Reels In Shaun White For Latest Shark Week 30th Anniversary Promo

Fox News Sales Chief Marianne Gambelli To Get Broader New Fox Role As Joe Marchese Eyes Exit

Read on: Deadline

What Others Are Saying:

  1. Fox News Hires Ex-NBC Ad Boss Marianne Gambelli To Head Advertising Sales
  2. Fox News Recruits Industry Veteran Marianne Gambelli to Lead Ad Sales
  3. Disney Media Distribution Chief Ben Pyne to Exit After 25 Years
  4. Sony Pictures TV Ad Sales and Research Chief Amy Carney to Exit

On Strike: SAG-AFTRA To Rally At LA Offices Of Bartle Bogle Hegarty Ad Agency

Read on: Deadline

What Others Are Saying:

  1. SAG-AFTRA Calls a Strike Against Ad Agency Bartle Bogle Hegarty
  2. SAG-AFTRA Strikes Bartle Bogle Hegarty Ad Agency
  3. SAG-AFTRA Accuses Bartle Bogle Hegarty Ad Agency Of Lying To Actors About Commercials Pact
  4. Local Unions To Rally In Support Of SAG-AFTRA Video Game Strike

SAG-AFTRA Strikes Bartle Bogle Hegarty Ad Agency

Read on: Deadline

What Others Are Saying:

  1. SAG-AFTRA Accuses Bartle Bogle Hegarty Ad Agency Of Lying To Actors About Commercials Pact
  2. SAG-AFTRA Calls a Strike Against Ad Agency Bartle Bogle Hegarty
  3. SAG-AFTRA Members Ratify New Video Game Contract, Ending Longest U.S. Actors’ Strike
  4. SAG-AFTRA Strikes The Video Game Industry

Amazon Is Now The No. 3 Digital Ad Platform Behind Facebook And Google – Study

Read on: Deadline

What Others Are Saying:

  1. Amazon on Track to Be No. 3 in U.S. Digital Ad Revenue but Still Way Behind Google, Facebook
  2. TV Ad Spending To Drop By $1B In 2018 As Digital Rises 19%, EMarketer Predicts
  3. YouTube Is No. 1 Internet Platform Among U.S. Teens, While Facebook Usage Has Plummeted: Study
  4. NFL Shopping ‘TNF’ Digital Rights Again: Twitter Bidding Against YouTube, Facebook, Amazon (Report)

Viacom Ripped By Wall Street Analyst For “Stuffing” Shows With Ads Even As Ratings Ebb

Read on: Deadline

What Others Are Saying:

  1. Wall Street Has Mixed Response To Word Of Renewed Viacom-CBS Talks
  2. Softer NFL Ratings Will Drag Down CBS Q3 Earnings, Wall Street Analyst Warns
  3. Viacom Cost-Cutting Helps Q1 Profit Beat Wall Street Estimates
  4. Viacom Has Running Room With Ratings Uptick, Charter Carriage Deal–UBS Analyst

Friday Ratings: NBC’s ‘Dateline’ And ‘America’s Got Talent’ Carry The Night

Read on: Deadline

What Others Are Saying:

  1. Friday Night Ratings: NBC Takes Top Honors As ‘Dateline’ Carries Two Hours
  2. Friday Ratings: ‘Blue Bloods’ Wins Total Viewers, But ‘TKO’ And ‘Dateline’ Also Score
  3. Friday Ratings: ‘Dateline’ Scores Ratings/Share Win, CBS ‘Blue Bloods’ Tops Total Audience
  4. NBC’s ‘Dateline’ Repeat Best Broadcasters Had To Offer On Friday, Ratings-wise

Netflix Running Ads? No, and Here’s New Data Showing Why That Would Be an Epic Fail

Read on: Variety

What Others Are Saying:

  1. Netflix Admits Data Isn’t Always Right, Underestimated ‘The End of the F***ing World’ Becoming A Massive Hit
  2. Netflix CEO Reed Hastings Denies Interest in Buying Weinstein Co.
  3. No WiFi? Low on data? On a plane? Netflix offers downloads of some shows, movies
  4. ‘$100,000 Pyramid’ Contestant Explains Osama-Obama Epic Fail

As Netflix Rebuffs Commercials, Hulu Offers a Tighter Embrace

Read on: Variety

What Others Are Saying:

  1. Comcast Would Shed Fox’s 30% Stake In Hulu To Win Regulatory Approval
  2. Hulu to Stream ESPN, Fox, Disney Shows Under New Agreement
  3. Comcast offers $31 billion for European pay-TV giant Sky
  4. Comcast Launches $65 Billion Bid For Fox, Topping Disney’s Offer

After Wrenching, Controversial U.S. Open Win Over Serena Williams, Naomi Osaka Scores Nissan Endorsement Deal

Read on: Deadline

What Others Are Saying:

  1. Tennis Fans Erupt Over Serena Williams’ Penalty-Filled US Open Final Loss to Naomi Osaka
  2. JK Rowling Slams ‘Racist,’ ‘Sexist’ Herald Sun Cartoon of Serena Williams
  3. Serena Williams Controversy Drives Big Ratings For US Open Women’s Championship On ESPN
  4. Serena Williams Meltdown Leads To US Open Tennis Final Loss, A Major Upset

The Young Turks Quietly Tests Micropayments With New Streaming Service Portal

Read on: TheWrapTheWrap

What Others Are Saying:

  1. Young Turks Slashes Staff, Drops Entertainment Programming
  2. Young Turks Network Sheds Senior Employees in Staff Shakeup
  3. Cenk Uygur’s ‘Young Turks’ Had 2016 Panel on ‘How to Pick Up Chicks’: ‘I’m Being a Total Misogynist’ (Video)
  4. Young Turks Say Cable News Caters to ‘Insiders and Advertisers’

Nike Stock Gains 2% To Erase Losses Tied To Colin Kaepernick Ad

Read on: Deadline

What Others Are Saying:

  1. Nike Stock Drops 3% After Colin Kaepernick Endorsement News
  2. Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick Named Face of ‘Just Do It’ Ads
  3. Nike Unveils Powerful New Colin Kaepernick ‘Just Do It’ Ad for Campaign’s 30th Anniversary
  4. Donald Trump Whips Up Base Blasting Nike Ad Featuring Colin Kaepernick

Tim Armstrong, CEO Of Verizon’s Oath, In Talks To Exit – Report

Read on: Deadline

What Others Are Saying:

  1. AOL, Yahoo to Be Renamed Oath After Merger (Report)
  2. Verizon Pulls The Plug On Go90 Video App
  3. Verizon Posts 32% Gain In Quarterly Profit Q1, Helped By Tax Reform
  4. Verizon May Seek Discount or Exit From Yahoo Deal (Report)

NFL Opening Night: Controversies Continue To Dog The On-Field Game

Read on: Deadline

What Others Are Saying:

  1. Fox Sports Solicits LA Rams “Fans” for ‘NFL On Fox’ Pre-Game Hoopla Sunday
  2. NFL Players Question New National Anthem Policy, Hint At Non-Compliance
  3. Philadelphia Eagles Demolish Minnesota Vikings 38-7 In NFC Championship
  4. Super Bowl LII: Eagles Beat Patriots, 41-33, Win Their First Lombardi Trophy

SAG-AFTRA Accuses Bartle Bogle Hegarty Ad Agency Of Lying To Actors About Commercials Pact

Read on: Deadline

What Others Are Saying:

  1. SAG-AFTRA Board Member Peter Antico Accuses Union Of Playing Politics with Safety
  2. Actors Strike Against Video Game Companies Enters “Crucial Phase”
  3. As Contract Talks Loom, SAG-AFTRA President Gabrielle Carteris Says Union Has Support Of Its Members
  4. SAG-AFTRA Accuses Producers Of Netflix’s ‘The Get Down’ Of Holding Actors Too Long