Tag: Advertising

MarketCast Acquires Data Science Firm Deductive To Help Hollywood Target Ad Dollars In Shifting Market

Post author By jillg366
Post date September 23, 2020

Tags addressable advertising, Advertising, Breaking News, dativa, deductive, MarketCast, Marketing, mergers and acquisitions, movie ad spending

NBCUniversal Introduces Total Investment Impact Measurement For Ad Buyers

Post author By Dade Hayes
Post date September 17, 2020

Tags Advertising, Breaking News, NBCUniversal, News

Discovery CEO David Zaslav Sees 3Q U.S Ad Sales Down 10% “Or Better” Vs 14% Dip In Q2 As Market Improves

Post author By jillg366
Post date September 17, 2020

Tags Advertising, Breaking News, David Zaslav, Discovery Inc., DTC, Executives, u.s. advertising, Upfront

COVID Blow To Advertising Will Be Softened By Political Influx, Magna Forecast Says

Post author By Dade Hayes
Post date September 16, 2020

Tags Advertising, Breaking News, coronavirus, Interpublic, Magna U.S., News

Tubi Hits New Record At 33M Monthly Users, Debuts Spanish-Language Offering

Post author By Dade Hayes
Post date September 16, 2020

Tags Advertising, AVOD, Breaking News, Fox Corp., News, streaming, Tubi

NY Gov. Andrew Cuomo Says “Density” A Danger At Concerts, Comedy Clubs; Won’t Cancel Halloween

Post author By jillg366
Post date September 15, 2020

Tags Advertising, Breaking News, Exhibition, governor andrew cuomo, mask up america, new york movie theaters, Paul Rudd, Politics, Public Policy, Tribeca Enterprises

Peacock Signups At 15 Million Vs 10 Million Six Weeks Ago, Comcast CEO Brian Roberts Says News Soon On NBCU Programming Chief

Post author By jillg366
Post date September 15, 2020

Tags Advertising, Breaking News, Brian Roberts, Comcast, Executives, NBCUniversal, Peacock, streaming

John Boyega Drops Jo Malone Ambassador Title After Brand Removes ‘Star Wars’ Actor From China Ad

Post author By Alexandra Del Rosario
Post date September 14, 2020

Tags Advertising, Breaking News, Jo Malone, John Boyega

AICP Launches Equity & Inclusion Committee To Combat Ad Industry’s “Exclusionary” Practices; Tabitha Mason-Elliott To Chair

Post author By David Robb
Post date September 14, 2020

Tags Advertising, Association of Independent Commercial Producers, Breaking News, diversity, Tabitha Mason-Elliott

ViacomCBS CEO Bob Bakish Says Upfront Is “Very, Very Far Along”

Post author By jillg366
Post date September 9, 2020

Tags Advertising, Bob Bakish, Breaking News, CBS All Access, cbs upfront, PlutoTV, streaming, ViacomCBS