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Tag: Advertising

AT&T’s WarnerMedia & Xandr Teaming For First Joint Upfront

Read on: Deadline.

Author Erik PedersenPosted on December 10, 2019Categories DeadlineTags Advertising, at&t, Breaking News, Upfronts, WarnerMedia, Xandr

NBC Surpasses $1 Billion in Ad Sales for Tokyo Olympics

Read on: TheWrapTheWrap.

Author Tim BaysingerPosted on December 10, 2019Categories The WrapTags Advertising, Membership, NBC, NBC Sports, Sports, Tokyo Olympics, TV

CBS Joins OpenAP Advertising Consortium

Read on: Deadline.

Author Dade HayesPosted on December 9, 2019Categories DeadlineTags Advertising, Breaking News, CBS, Corporate Affairs, News, OpenAP, ViacomCBS

Ryan Reynolds Comes Up With The “Peloton Girl’ Aftermath For His Gin Brand

Read on: Deadline.

Author Bruce HaringPosted on December 6, 2019Categories DeadlineTags Advertising, Aviation Gin, Breaking News, Casting, Comedy, Peloton Girl, Ryan Reynolds

‘E.T.’ Reunion Behind-The-Scenes Featurette Shows Craft Of Revisiting A Classic

Read on: Deadline.

Author Dade HayesPosted on December 6, 2019Categories DeadlineTags A Holiday Reunion, Advertising, Breaking News, Comcast, E.T. the Extra-Terrestrial, Henry Thomas, Lance Acord, News, Steven Spielberg

Peloton ‘Disappointed’ by Holiday Ad Backlash After Stock Drops 13%

Read on: TheWrapTheWrap.

Author Tim BaysingerPosted on December 4, 2019Categories The WrapTags Advertising, pelaton ad, Peloton, TV

Political Ad Spending to Reach Nearly $10 Billion for 2020 Election – But TV Dollars Will Decline

Read on: TheWrapTheWrap.

Author Tim BaysingerPosted on December 3, 2019Categories The WrapTags 2020 Election, Advertising, Donald Trump, GroupM, Membership, Politics, TV, Tv Advertising

U.S. Ad Spending Will Rise 6% In 2019 On Political Surge, But TV Is “Soft,” Report Finds

Read on: Deadline.

Author Dade HayesPosted on December 3, 2019Categories DeadlineTags Advertising, Breaking News, Brian Wieser, Corporate Affairs, GroupM, News

‘E.T.’ Phones Home Again In Reunion Short Film Premiering On NBC And Syfy

Read on: Deadline.

Author Dade HayesPosted on November 28, 2019Categories DeadlineTags Advertising, Breaking News, Comcast, Corporate Affairs, E.T. the Extra-Terrestrial, Henry Thomas, Marketing, News, Steven Spielberg, Universal Pictures, Xfinity

Fox Sells Nearly 80% Of Ad Time On Super Bowl LIV, At Healthy Rate Increase

Read on: Deadline.

Author Dade HayesPosted on November 15, 2019Categories DeadlineTags Advertising, Breaking News, Fox Sports, News, nfl, Nfl Ratings, Sports, Super Bowl Ads, Super Bowl LVI

TV Ad Spending Takes Unprecedented Dip to Account for Less Than 30% Of Total Ad Dollars

Read on: TheWrapTheWrap.

Author Tim BaysingerPosted on November 13, 2019Categories The WrapTags Advertising, Business, Disney, eMarketer, Membership, streaming, TV, Tv Advertising

Friday Ratings: WWE SmackDown Continues To Pin Fox Opponents To The Mat, Topping The Demo Wars

Read on: Deadline.

Author Bruce HaringPosted on November 9, 2019Categories DeadlineTags ABC, Advertising, Breaking News, CBS, Fox, Friday ratings, NBC, the CW

AMC Boss Adam Aron Rips National CineMedia For Putting Ads Closer To Feature: “Quite Jarring” For Moviegoers

Read on: Deadline.

Author Dade HayesPosted on November 7, 2019Categories DeadlineTags Adam Aron, Advertising, AMC Entertainment, Box Office, Breaking News, Earnings, Executives, Exhibition, National CineMedia, News, Saudi Arabia, Star Wars: The Rise of Skywalker, streaming

‘Extra,’ 3 Other Shows Renewed In Fox-Warner Deal Cutting Show-End Ad Breaks

Read on: Deadline.

Author Dade HayesPosted on November 4, 2019Categories DeadlineTags Advertising, Breaking News, Corporate Affairs, Distribution, Extra, Fox Television Stations, Jack Abernethy, News, tmz, Warner Bros. Domestic Television Distribution

Top TV Station Owner Nexstar Redefining Ratings In Advertising Deals, Adding Streaming And Mobile To Linear

Read on: Deadline.

Author Dade HayesPosted on October 28, 2019Categories DeadlineTags Advertising, Breaking News, Comscore, Corporate Affairs, News, Nexstar, Ratings, TV Ratings

Friday Ratings: The 2019 World Series Hits A Home Run With Viewers, Winning The Night

Read on: Deadline.

Author Bruce HaringPosted on October 26, 2019Categories DeadlineTags 2019 World Series, ABC, Advertising, Breaking News, CBS, Fox, Friday ratings, NBC, Ratings, the CW

Disney Sales Boss Rita Ferro Notes Industry Diversity Progress In Frank Stanton Award Speech: “Everything Is To Come”

Read on: Deadline.

Author Dade HayesPosted on October 23, 2019Categories DeadlineTags Advertising, Breaking News, Center for Communication, Corporate Affairs, Executives, Frank Stanton, Karey Burke, Kevin Mayer, News, Rita Ferro

Facebook Shares Fall As Most States Join Antitrust Probe; Mark Zuckerberg Goes On The Stump

Read on: Deadline.

Author Dade HayesPosted on October 22, 2019Categories DeadlineTags Advertising, Breaking News, Controversial, Corporate Affairs, Department Of Justice, Facebook, Mark Zuckerberg, News, Political Advertising, Politics, Social Media, Technology

Roku Acquires Ad Tech Firm Dataxu For $150M In Cash And Stock

Read on: Deadline.

Author Dade HayesPosted on October 22, 2019Categories DeadlineTags Advertising, Anthony Wood, AVOD, Breaking News, Dataxu, News, Roku, streaming

Quibi Sells Out $150M In Launch-Year Advertising Inventory

Read on: Deadline.

Author Dade HayesPosted on October 22, 2019Categories DeadlineTags Advertising, Breaking News, Jeffrey Katzenberg, Meg Whitman, mobile, News, Quibi, streaming

AT&T’s Xandr Acquires Data-Centric Linear TV Ad Platform Clypd

Read on: Deadline.

Author Dade HayesPosted on October 18, 2019Categories DeadlineTags Advertising, at&t, Breaking News, Clypd, Corporate Affairs, Digital, mergers and acquisitions, News, Technology, WarnerMedia, Xandr

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