CBS Seeks Up to $1.5 Million for Ads in ‘The Big Bang Theory’ Series Finale (EXCLUSIVE)

Read on: Variety.

 CBS hopes to get a bigger bang out of the very last episode of “The Big Bang Theory.” The network is seeking between $1.2 million and $1.5 million for a 30-second ad in the finale of the veteran series, according to two people familiar with nego…

Fox News Taps Laura Ingraham, Bret Baier in New Pitch to Madison Ave.

Read on: Variety.

Fox News Channel typically delivers news headlines and popular opinion programming. On Wednesday, the 21st Century Fox-owned had something else to send – a message. As dozens of prominent media buyers nibbled on Nutella crepes and mixed custom-made Blo…

CBS News Considers Anchor Changes for ‘CBS This Morning’ (EXCLUSIVE)

Read on: Variety.

Gayle King, Norah O’Donnell, John Dickerson and Bianna Golodryga have scored a notable string of scoops for “CBS This Morning” in recent weeks. Now executives at the network’s news division are considering something that would also make headlines &#821…

Disney Open to Running More Spanish-Language Ads on English-Language TV (EXCLUSIVE)

Read on: Variety.

When Verizon wanted to speak to viewers of the recent Oscars broadcast in Spanish, ABC had to change its rules to make it happen. Now the Disney-owned network is willing to do it again. The telecommunications giant aired two commercials in the Oscars f…