Noah Centineo in Talks to Play He-Man in Sony and Mattel Films ‘Masters of the Universe’ (Exclusive)

Noah Centineo is in talks to play the lead role of He-Man in Sony Pictures and Mattel Films “Masters of the Universe,” an individual with knowledge of the project exclusively tells TheWrap.

Aaron and Adam Nee are set to direct from a script rewritten by “Iron Man” screenwriters Matt Holloway and Art Marcum.  The Nee Brothers also have screenwriting credit.

The project was previously written by David S. Goyer, who is also an executive producer.

Also Read: 10 Major Takeaways From That Super Exciting New ‘Avengers: Endgame’ Trailer

Based on Mattel’s hugely successful 1980s toy line, “Masters of the Universe” follows Prince Adam, heir to the throne of planet Eternia, who uses the magical Power Sword to transform into the heroic warrior He-Man. With the help of his allies Teela, Man-at-Arms, Orko and The Sorceress, He-Man defends the kingdom from the evil wizard Skeletor (so-named because his face is an exposed skull), who seeks to gain control of Castle Grayskull, source of He-Man’s powers.

Launched in 1982, the toy line was notable for an ever-expanding roster of colorful characters with weird gimmicks — like “Mekaneck,” whose neck extends, or “Man-E-Faces,” who transforms his head from human to robot to monster — and for minicomics included with every toy that explained and expanded the line’s lore. 

The line’s popularity was boosted by “He-Man and the Masters of the Universe,” an animated series produced by Filmation from 1983-1985. That show spawned a feature animated film “He-Man and She-Ra: The Secret of the Sword,” and the for-television “He-Man & She-Ra: A Christmas Special,” launching the successor “She-Ra: Princess of Power” cartoon and line of toys.

Also Read: ‘Iron Man’ Scribes in Talks to Rewrite ‘Masters of the Universe’ For Mattel Films

“Masters of the Universe” was previously adapted as a live-action film in 1987, with Dolph Lundgren as He-Man and Frank Langella as Skeletor, and featuring Courtney Cox in one of her first film roles.

The new film is being produced by Escape Artists principals Todd Black, Jason Blumenthal and Steve Tisch. Mattel is also involved with the movie, as its execs Julia Pistor and David Voss will executive produce on behalf of the company.

Hot off the success of Netflix’s “To All The Boys I’ve Loved Before” and “Sierra Burgess Is A Loser,” Centineo just began production on “To All The Boys 2” and will be seen in “Charlie’s Angels” later this year.

Centineo is repped by Definition Entertainment, CAA and Myman Greenspan.

Sony had no comment.

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Animation, to be precise….

#SaveODAAT: Can Sony TV Find New Home For Beloved Latinx Family Sitcom?

One Day at a Time co-showrunner Gloria Calderón Kellett‏ sounded the alarm three weeks ago after a meeting with Netflix executive about a fourth season of the show. “I wish I felt more confident,” she wrote on February 20. And yet, the news…

‘One Day at a Time’ Canceled by Netflix After 3 Seasons, Sony to Shop Series Elsewhere

Netflix has canceled its “One Day at a Time” reboot after three seasons, the streamer announced on Wednesday.

Despite critical acclaim and a dedicated fanbase, the show had been on the bubble for renewal, becoming the subject of a campaign for renewal on social media in recent months. Co-creator and co-showrunner Gloria Calderon Kellett called on fans last month to stream the show and express their desire for a fourth season.

However, Netflix said Wednesday that the Norman Lear sitcom’s viewership numbers did not justify a fourth season. “The choice did not come easily — we spent several weeks trying to find a way to make another season work but in the end simply not enough people watched to justify another season,” the streamer said in a statement.

Also Read: Norman Lear Signs New Sony TV Deal, With Talks to Reboot ‘All in the Family’ and More Iconic Series

Sony Pictures Television plans to shop the show to other outlets and networks in the coming weeks, according to an individual familiar with the situation.

“We had the time of our lives making this show,” executive producer Mike Royce said in a statement, confirming that the studio is searching for a new home for the show. “We worked with the best, most giving and talented cast, writers and crew ever, as well as the incomparable Norman Lear. So while our hearts are very heavy, they are also bursting with appreciation for this amazing experience.”

A Cuban-American-centric reboot of the 1970s sitcom that ran for nine seasons on CBS, “One Day at a Time” centers on a recently separated, former military mom (Justina Machado) navigating a new single life while raising her radical teenage daughter and socially adept tween son, with the “help” of her old-school Cuban-born mom (Rita Moreno) and a friends-without-benefits building manager named Schneider (Todd Grinnell).

Stephen Tobolowsky, Isabella Gomez and Marcel Ruiz also star. Michael Garcia and Brent Miller serve as producers on the series from Sony, Act III Productions, Inc., Snowpants Productions and Small Fish Studios.

Also Read: How ‘One Day at a Time’ Star Justina Machado Nailed That Six-Minute Hospital Monologue

“It’s been a great honor to work with the legendary Norman Lear on One Day at a Time,” Netflix chief content officer Ted Sarandos said in a statement. “I’ve personally spoken with Norman, and co-creators Gloria Calderón Kellett and Mike Royce, to express my gratitude to them, all the writers, the dedicated crew and the cast including the brilliant Justina Machado and dazzling Rita Moreno for creating a series with such humor, heart and humanity. This was a very difficult decision and we’re thankful to all the fans who’ve supported the series, our partners at Sony, and all the critics who embraced it. While it’s disappointing that more viewers didn’t discover One Day at a Time, I believe the series will stand the test of time.”

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— Mike Royce (@MikeRoyce) March 14, 2019

You got to LA, You did the work, You worked hard for a long time, You finally got a show, It was a critical darling and it STILL got canceled. A THREAD. Here we are. I can’t believe it but it happened. The show I love just got canceled. This happens. This is part of the gig.

— Gloria Calderón Kellett (@everythingloria) March 14, 2019

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