‘Stranger Things 3’ Audience Soars 21% Above Season 2’s Opening Weekend, Nielsen Says

Nielsen has released its own version of “Stranger Things 3” ratings, and while the numbers appear more modest than Netflix’s data, they’re still damn good.

An average-minute audience of 12.8 million viewers tuned in to Season 3 over the Fourth of July holiday weekend, Nielsen said. That’s up 21% from Season 2.

From July 4 through July 7, 26.4 million unique viewers tuned in, 17% better than last year.

Also Read: Netflix Says More Than 40 Million Households Have Watched ‘Stranger Things 3’ Since Launch – a Record

Netflix itself claimed that “Stranger Things 3” reached a record number of homes over the long weekend, reporting on Twitter that 40.7 million accounts watched at least part of the show’s third season. The streamer further said 18.2 million of those accounts finished all eight episodes in the first four days following launch.

While Netflix has previously said its viewership numbers include anyone who has watched at least 70% of an episode or movie, Nielsen’s more conservative metric is an average of how many viewers tuned in per minute across the episode’s entire runtime.

Nielsen

More to come…

Nielsen has released its own version of “Stranger Things 3” ratings, and while the numbers appear more modest than Netflix’s data, they’re still damn good.

An average-minute audience of 12.8 million viewers tuned in to Season 3 over the Fourth of July holiday weekend, Nielsen said. That’s up 21% from Season 2.

From July 4 through July 7, 26.4 million unique viewers tuned in, 17% better than last year.

Netflix itself claimed that “Stranger Things 3” reached a record number of homes over the long weekend, reporting on Twitter that 40.7 million accounts watched at least part of the show’s third season. The streamer further said 18.2 million of those accounts finished all eight episodes in the first four days following launch.

While Netflix has previously said its viewership numbers include anyone who has watched at least 70% of an episode or movie, Nielsen’s more conservative metric is an average of how many viewers tuned in per minute across the episode’s entire runtime.

Nielsen

More to come…