Disney, WarnerMedia Plan to Woo Upfront Dollars With Special Commercials

Walt Disney will make a big pitch today for billions of dollars in advertising. One of the tools in its arsenal to win commercials? Commercials. During a glitzy “upfront” presentation Tuesday afternoon at David Geffen Hall in New York&#8217…

Walt Disney will make a big pitch today for billions of dollars in advertising. One of the tools in its arsenal to win commercials? Commercials. During a glitzy “upfront” presentation Tuesday afternoon at David Geffen Hall in New York’s Lincoln Center before dozens of prominent Madison Avenue executives, Disney will tout new programs on ABC, […]