Upfront 2019: TV Advertising Isn’t Dead (Yet)

TV’s annual “Upfront Week” is here, bringing with it the usual spate of mainstream media scrutiny of whether the medium is likely to survive that much further into the future. In an age of streaming video, the articles are right to ask the question. Bu…

TV’s annual “Upfront Week” is here, bringing with it the usual spate of mainstream media scrutiny of whether the medium is likely to survive that much further into the future. In an age of streaming video, the articles are right to ask the question. But the premise could not be more wrong. Yes, consumers are […]