Disney’s Star Wars resort to disrupt the sanctity of synergistic tie-ins with new Marvel comic

The Star Wars movies are cool, and tie-in media like Star Wars comics are a cool way to expand on the universe of the movies. They’re really just glorified commercials, hoping to either convince consumers to go see the next Star Wars movie or—at the ve…

The Star Wars movies are cool, and tie-in media like Star Wars comics are a cool way to expand on the universe of the movies. They’re really just glorified commercials, hoping to either convince consumers to go see the next Star Wars movie or—at the very least—to just funnel more money into the Star Wars machine, but…

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