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Is it fun when celebrities let it all out on social media? Hell yes. Getting a look into someone’s thoughts before they go through the blender of press releases, managed interviews and so on is a blast. But there’s a risk:
one wrong step and you can lose a job, alienate fans or even torpedo your career. TheWrap has put together a list of Hollywood tweets that have proven costly in 2018.
Roseanne Barr: “planet of the apes”
For the first few months of 2018, Roseanne Barr bestrode the entertainment world like a colossus. The first episode of the revival of her beloved 1990s sitcom “Roseanne” was the highest-rated entertainment telecast on a Tuesday in six years and ABC gave it early renewal just three days later.
The season’s final episode aired May 22 to still-huge ratings. Seven days later it was all over.
On the morning of May 29, Barr went on a rant with a series of increasingly confrontation political tweets ranging from baseless accusations to outright conspiracy theories, culminating in a tweet about the appearance of former Obama adviser Valerie Jarett that was widely denounced as racist.
Barr offered a shifting series of explanations, justifications and apologies for her comments, including that she hadn’t actually been in her right mind because she’d taken Ambien. She later apologized to Jarett, but the damage was done. ABC fired her and canceled “Roseanne” the next day, then three weeks later greenlit a continuation series called “The Conners” with the same cast and crew, minus Barr.
Barr has since been a bit more defiant about those tweets in her public statements, but ABC arguably got the last word in: When “The Conners” first episode revealed that Barr’s character, Roseanne Conner, died of an opioid overdose.
Kevin Hart: “I’m sorry that I hurt people…”
On Dec. 4, comedian Kevin Hart posted on Instagram that after years of being asked to host the Oscars, he would finally do so in 2019. Two days later, Hart would tweet that he had stepped down. The decision came aftere Twitter users found years-old tweets where Hart joked about punishing his kids if he found out they were gay.
“I’m sorry that I hurt people..” he tweeted. “I am evolving and want to continue to do so. My goal is to bring people together not tear us apart. Much love & appreciation to the Academy. I hope we can meet again.”
Kanye West: “[Trump] is my brother”
West returned to Twitter in April, announcing that he was going to write a book called “Break the Simulation.” He then spent weeks waxing poetic about his philosophy on life through his tweets.
Then things turned political.
“You don’t have to agree with trump but the mob can’t make me not love him,” West tweeted on April 25. “We are both dragon energy. He is my brother. I love everyone. I don’t agree with everything anyone does. That’s what makes us individuals. And we have the right to independent thought.”
West fans were puzzled by this remark, with his reputation continuing to fracture when he started wearing a MAGA hat and held a meeting with the president.
Jimmy Fallon: “In honor of the President’s tweet…”
When the “Tonight Show” host went on a THR podcast in June and apologized for his hair mishap with Trump, the President when to Twitter to call out Fallon. “Be a man Jimmy!” Trump wrote.
Fallon would respond with a tweet of his own. “In honor of the President’s tweet I’ll be making a donation to RAICES in his name.”
The tweet would lead to others rallying around Fallon and also donating to RAICES.
A few weeks later, Twitter’s head of product Kayvon Beykpour seemingly responded to the backlash by saying Twittter verification “isn’t a top priority for us right now.”
Bette Midler: “Women are the n-word of the world”
Many in the U.S. were glued to their TVs for Supreme Court appointee Brett Kavanaugh’s hearing in late September. Seemingly frustrated by the treatement of Dr. Christine Blasey Ford, the “Hocus Pocus” star Bette Midler tweeted that “women are the n-word of the world.”
Midler would apologize, saying “The too brief investigation of allegations against Kavanaugh infuriated me.”
Upcoming “Jonny Quest” screenwriter Terry Rossio: “Anti-Vax is equivalent to calling someone a n—r”
The “Shrek” and “Aladdin” screenwriter sent a controversial tweet in November explaining his thoughts on those who vaccinate their children. The backlash led to him apologizing, although there is no word out on his status in the upcoming “Jonny Quest” film.
Forky in Toy Story 4 teaser:
On a more lighthearted note, Twitter had a little fun when Disney Pixar introduced an new character in a “Toy Story 4” teaser: a fork aptly named Forky.
“Breaking Bad” actor Dean Norris: “Sex gifs”
We’re not sure if he meant to tweet it or not, but when Norris simply tweeted the words “Sex gifs” on May 22, he was flooded with responses making fun of the situation.
— kulpie (@Kulpie) May 24, 2018
Mark Ruffalo addresses Avengers 4 slip-up
While everyone tried to play it off like a joke, all signs point to the “Hulk” star letting it slip the name of the upcoming Avengers movie on Jimmy Fallon in early October.
“.@JimmyFallon, I trust that you will cut my spoiler slip on the show tonight. That was “off the record” homey,” Ruffalo tweeted on Oct. 5.
The smart people of the internet did their magic and took the bleeped clip of Ruffalo and realized he said “End Game.” Woops.
The “Avengers” directors the Russo Brothers had some fun with the slip.
“You’re fired,” the directors’ dual account wrote to Ruffalo on Twitter.