Political TV Ad Spending Goes Nuts (And Negative) For Midterm Elections

Read on: Deadline

Less than a week before the midterm elections, political TV advertising is setting records for both volume and negativity. Total political ad spending will reach $6.75 billion in 2018, research firm PQ Media predicts, with about half of that going to television. A study released Tuesday by the Wesleyan Media Project finds the number of congressional and gubernatorial ads has spiked 59% over levels of the previous midterm, in 2014. During the current season of quarterly…