CBS Launches Its Latest Streaming Entrant, The Ad-Supported ‘ET Live’

Read on: Deadline
Aiming to leverage
Entertainment Tonight‘s brand equity in the streaming era, CBS has launched ET Live, an ad-supported, round-the-clock service complementing the company’s existing news and sports offerings. With a different set and on-air talent roster from the “mother ship” syndicated show, a mainstay for nearly four decades, the new streaming service is available via Apple TV, Amazon Fire TV and Android and iOS devices. Deals with other distribution partners will soon…