Megyn Kelly was unpopular with viewers even before the defense of blackface that ended her morning show, according to the Q Scores Company, one of the entertainment industry’s most-used indicators of popularity.
After the gaffe, TheWrap checked in with The Q Scores Company, which said that as of September 2018, Kelly had a Positive Q Score of 8 — the lowest among all TV news personalities.
The poll closed weeks before Kelly defended wearing blackface on Halloween, then hastily apologized for it. On Friday, NBC announced the end of “Megyn Kelly Today.”
Megyn’s latest Q Score was actually up two points from April, when she had a six. But she was also in last place back then.
Q Scores measure a celebrity or brand’s likability based on semi-regular surveys. The higher the Positive Q Score, the more survey respondents marked the individual or company as being among their favorites.
Kelly’s Q Scores do not pair well with her TV ratings — NBC’s ratings during the third hour of “Today” have fallen since Kelly took it over. Her low ratings gave NBC even less incentive to defend her, or give her another chance, after the blackface comment.
Kelly is now in limbo at NBC, as the network decides whether to find her another position within NBC News, or let her go. Last year, she signed a reported $69 million, three-year contract with the network.