Snap Hires New Chief Strategist, New Chief Business Officer

Snap Inc. has hired a new chief strategist and a new chief business officer, TheWrap confirmed on Wednesday.
Jared Grusd will join the company as its new chief strategy officer, coming over from Huffington Post, where he was CEO for the past three year…

Snap Inc. has hired a new chief strategist and a new chief business officer, TheWrap confirmed on Wednesday.

Jared Grusd will join the company as its new chief strategy officer, coming over from Huffington Post, where he was CEO for the past three years. Grusd will replace outgoing CSO Imran Khan, a trusted advisor of CEO Evan Spiegel since joining the company in 2014. Grusd — who has also worked at Spotify and Google — will oversee content, global strategy, partnerships and corporate development, according to Spiegel in an email shared by Snap.

“In his new role, Jared will work to expand Snap’s footprint and develop key relationships around the globe to scale user growth,” Spiegel wrote. “We have an immense amount of running room to grow globally through the billions of people who do not yet use Snap. Getting them to experience the speed, ease and fun of Snap – that Snap is the fastest way to communicate — will be a key in the coming months and years.”

The Snapchat parent company has also hired Jeremi Gorman as its chief business officer. Gorman joins Snap from Amazon, where she was head of global advertising sales. Gorman has “proven expertise” in driving ad revenue, Spiegel wrote in his email to staff. Amazon, which reported nearly $53 billion in revenue during the second quarter, saw its quarterly ad sales hit $2 billion for the first time. Gorman joins Snap after the company posted $262 million in Q2 revenue — topping Wall Street estimates and hinting its ad business is maturing.

The new hires offset the exit of several high-ranking Snap employees in recent months. Steve LaBella, the company’s VP of marketing, left the company earlier this month. Beyond its two new hires on Wednesday, Snap has added Ted Suh as its head of music partnerships and Alston Cheek as its director of platform partnerships in the last two months.

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