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Viacom’s Digital Studios announced on Wednesday that it is expanding its partnership with Snap Inc. and is launching a new show on Twitter.
In addition to working with Snap to syndicate 500 episodes from its content library, including “Rate the Bars,” “Decoded,” and “Spencer Pratt Will Heal You” the expanded partnership will see Viacom launch 10 new series on Snapchat, including “Clean Slate” and “Filthy Living” from MTV and “De’Arra and Ken’s Prank Show” from BET.
The company also announced that it is partnering with Twitter to debut “MTV News Presents: Need to Know,” which will cover daily reports of trending news and is “tapping into pop culture and issues important to youth culture.” The series is expected to premiere on Nov. 15.
“Viacom Digital Studios is developing hundreds of hours of premium, digital-first programming designed to engage young audiences across the social and mobile platforms they love most,” said Kelly Day, president of Viacom Digital Studios. “We’re continuing to build on our incredible momentum with expanded platform partnerships, talent deals, strategic acquisitions and new original formats to super-serve our fans.”
Viacom also boasted that its social footprint of 850 million followers currently generates almost 2.5 billion views per month and 3.5 billion minutes watched. It noted that since the launch of Viacom Digital Studios, Viacom brands have seen year-over-year domestic increases in social video views and watch time by 112 percent and 104 percent, respectively.