The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)

The media and advertising world just got a lot more interesting. You see, a funny thing happened while you were streaming video on your phone, listening to podcasts and interacting with your smart, IP-connected TV: Great advertising morphed into great …

The media and advertising world just got a lot more interesting. You see, a funny thing happened while you were streaming video on your phone, listening to podcasts and interacting with your smart, IP-connected TV: Great advertising morphed into great content that consumers don’t just passively consume. They actively demand it if you want their […]