ITV Hires BritBox & New York Times Exec To Bolster Digital Services

Read on: Deadline

ITV has hired executives from BritBox and the New York Times as it looks to grow its digital services. The British broadcaster has hired BritBox's Reemah Sakaan and NYT's Karine Serfaty to help with its 'More Than TV' strategy. Sakaan becomes Group Launch Director – ITV SVOD. Most recently, she was SVP Creative & Editorial BritBox US and Canada of the BBC Worldwide JV. She will still be involved in the SVOD service but will oversee its subscription video on demand plans…