Disney Passes ESPN Ad Sales Baton To ABC’s Rita Ferro As Ed Erhardt Announces 2019 Retirement

Rita Ferro, after a 2017 promotion to lead the consolidated ad-sales efforts of the Disney-ABC Television Group, will add ESPN to her portfolio.
Ed Erhardt, who spent 20 years as head of sales for ESPN, has announced his retirement in early 2019.
The m…

Rita Ferro, after a 2017 promotion to lead the consolidated ad-sales efforts of the Disney-ABC Television Group, will add ESPN to her portfolio. Ed Erhardt, who spent 20 years as head of sales for ESPN, has announced his retirement in early 2019. The moves were announced by direct-to-consumer and international chairman Kevin Mayer, to whom Ferro reports. Already in charge of sales for cornerstone properties such as ABC, its eight owned local TV stations and the Disney…