Conan O’Brien Talks Comedy That Endures & Shaq Makes A Spam Dunk – Cannes Lions

Read on: Deadline
Bringing some laughs to the Lumière stage at the
Cannes Lions International Festival of Creativity today, Conan O'Brien and Shaquille O'Neal talked about comedy, their brands and the relationship they have to their audiences. Just don't ask Shaq to stump for Spam. Basketball legend O'Neal, who co-hosts TNT's Inside The NBA, described his brand as “70% humor, 10% to inspire” and the rest to the products he's selling while being as “authentic as possible.” He called himself…