Read on: Deadline
The World Cup is right up there with the Olympics when it comes to the most-watched sporting events on the planet.
The global in-home audience for the 2014 World Cup in Brazil was 3.2B and the final attracted more than 1B (23M in the U.S.). Russia 2018 (June 14-July 15) gets underway today with Lionel Messi, Ronaldo and Neymar among fan favourites set to captivate audiences the world over.
U.S. ratings are expected to be down on the record-breaking 2014 due to the Stars…