World Cup Broadcasters Offer Added Kick to Return on Pricey Rights Fees

Read on: Variety.

Even if rights auctions proved underwhelming in many countries, the World Cup, which kicks off June 14 in Russia, remains the second-biggest global TV event outside of the Olympics and a brand booster for broadcasters in most parts of the world. But competition from less costly programming and shifting viewing habits pose challenges for those who splurged […]