World Cup To Kick Off With TV Audience Of 3.4B Expected – Deadline’s Guide To The Soccer Tournament

Read on: Deadline
Some 3.4B people – almost half of the world's 7.6B population – is expected to watch the FIFA
World Cup, which starts this Thursday (June 14), as the soccer tournament, which takes place this year in Russia, remains one of the most popular media events across the globe. Latin America is expected to have the largest number of viewers, according to research company GlobalWebIndex, followed by the Middle East and Africa, Asia Pacific and Europe. However, thanks to an…