LeBron James-Led Rout By Cleveland Draws ESPN’s Second-Best NBA Eastern Conference Finals Game 3 Rating Ever

The NBA Playoffs are heating up, an auspicious sign for advertisers, movie studios and basketball stakeholders alike. The Eastern Conference Finals, which tilted toward Boston after the first two games, rode a decisive LeBron James-led comeback win by …

The NBA Playoffs are heating up, an auspicious sign for advertisers, movie studios and basketball stakeholders alike. The Eastern Conference Finals, which tilted toward Boston after the first two games, rode a decisive LeBron James-led comeback win by Cleveland on Saturday to tally the second-highest rating in ESPN’s years of airing conference finals series. The 30-point shellacking of the Celtics by the Cavaliers drew a 5.1 metered market rating, up 11% from the…