Netflix VP Of Content Bela Bajaria Introduces New Co-Licensing Model To Forge Deeper Studio Ties — Deadline Disruptors

Read on: Deadline

When DVD-by-mail company Netflix reinvented itself as a video-on-demand service, broadcast studios quickly embraced it. They used the streaming platform as an alternative to the off-network syndication market for the growing-in-popularity serialized drama series and quirky single-camera comedies that were of little value to basic cable networks and local stations because they don't repeat well. The broadcast studios were soon joined by basic cable series producers, who…