VICE Media will launch in India on Friday, TheWrap has learned.
VICE India will be a joint project between Vice Media and the Times of India Group. The rough blueprint calls for combining Vice’s woke youth focused approach to news with culturally relevant content and local news.
The VICE India project had been in the works for several months. The company previously announced Chanpreet Arora would serve as CEO of the effort with Samira Kanwar taking on the role of Head of Content.
The operation will be based out of offices in Mumbai and Delhi.
Reps for Vice Media did not immediately respond to request for comment from TheWrap.
News of the launch provides a bit of much needed triumphalism for a company that has been buffeted by bad news all year. Like many high profile media organizations, Vice has seen it’s executive ranks rocked by the MeToo movement.
A much-anticipated New York Times article last December exposed multiple allegations of sexual misconduct from past employees, including at least four settlements. Among the accused was company president Andrew Creighton who dropped $135,000 in hush money to a former employee who said she was fired from the company after turning him down, the Times reported.
The revelations led to the ouster of the company’s chief creative officer, Mike Germano and what has become a semi-permanent suspension for Creighton.
The company also missed a 2017 revenue target by $100 million, imperiling what had been a planned 2018 IPO.
Last month Vice Media co-founder Shane Smith announced he would step down from his role as the company’s longtime CEO and hand over the reins to former A&E networks chief Nancy Dubuc.
“Why Nancy Dubuc? Simply put, because rarely in business do you get to work in a perfect partnership,” said Smith in a press release at the time. “We are a modern day Bonnie and Clyde and we are going to take all your money.”