Channel 4 Chief Executive Alex Mahon To Keynote Mip Formats

Read on: Deadline
Alex Mahon, Chief Executive of British broadcaster Channel 4, is to give a keynote address at Mip Formats, the annual non-scripted side of the Cannes TV event. Mahon, who joined C4 at the end of last year, will outline the broadcaster's non-scripted strategy as it looks to bolster its entertainment and late-night programming output. In December,she said that she wanted to put more money into 11 PM, a lot which previously aired series such as The Word and The Girlie Show