Viacom And Charter Renew Carriage Deal, Partner On Content And Ad Tech

Read on: Deadline
Viacom, after earlier this year reaching a broad carriage renewal with Altice for carriage on Optimum and Suddenlink systems, has renewed its distribution agreement with No. 2 cable operator Charter, adding a content and advertising partnership to the mix. The multi-year renewal follows a tentative agreement reached last month. It expands the companies’ distribution relationship on Charter’s Spectrum systems and adds a new co-production deal for original content and a…