‘Happy Death Day’ on Track to Scare Up $26 Million Opening

Universal and Blumhouse are on their way to another micro-budget victory at the box office, as “Happy Death Day” is estimated to take the top spot at the box office this weekend with an estimated $26 million from 3,149 screens.

Though that total is below the $33 million made by “Get Out” and $40 million made by “Split” earlier this year, it’s well above the $18-20 million range set by trackers. Like those two films, “Happy Death Day” is a horror film tailored to younger audiences that is neither a sequel nor a remake, and made on the cheap with a production budget of $5 million. And once again, Jason Blum’s formula has proven to be a winning one, as the film has received a B on CinemaScore and scored an opening night total of $11.6 million, including $1 million from previews.

In second place is “Blade Runner 2049,” which looks like it will fall 56 percent from its disappointing $32.7 million opening for a second weekend total of $14.3 million. That would give the ambitious sci-fi film a ten-day domestic total of around $60 million. In third is STX’s “The Foreigner,” which is estimated to hit the upper end of tracker projections with a $13 million opening from 2,515 screens. The Jackie Chan/Pierce Brosnan revenge thriller has a 56 percent RT score and an A- on CinemaScore.

“It” remains in the top 5 in its sixth weekend with an estimated $6.66 million (how fitting), pushing its genre-record domestic total to $315.5 million. That puts the Stephen King film $18 million away from passing “Spider-Man: Homecoming” for the No. 4 spot on this year’s domestic charts, with a late box office surge expected as Halloween approaches.

Completing the top five is “The Mountain Between Us,” which is estimated to make $5.4 million in its second weekend. Outside the top 5, Open Road’s “Marshall” is expected to finish tenth this weekend with $3 million from 821 screens. Meanwhile, Annapurna’s “Professor Marston and the Wonder Women” is falling hard with just $800,000 from 1,229 screens.

More to come…

Universal and Blumhouse are on their way to another micro-budget victory at the box office, as “Happy Death Day” is estimated to take the top spot at the box office this weekend with an estimated $26 million from 3,149 screens.

Though that total is below the $33 million made by “Get Out” and $40 million made by “Split” earlier this year, it’s well above the $18-20 million range set by trackers. Like those two films, “Happy Death Day” is a horror film tailored to younger audiences that is neither a sequel nor a remake, and made on the cheap with a production budget of $5 million. And once again, Jason Blum’s formula has proven to be a winning one, as the film has received a B on CinemaScore and scored an opening night total of $11.6 million, including $1 million from previews.

In second place is “Blade Runner 2049,” which looks like it will fall 56 percent from its disappointing $32.7 million opening for a second weekend total of $14.3 million. That would give the ambitious sci-fi film a ten-day domestic total of around $60 million. In third is STX’s “The Foreigner,” which is estimated to hit the upper end of tracker projections with a $13 million opening from 2,515 screens. The Jackie Chan/Pierce Brosnan revenge thriller has a 56 percent RT score and an A- on CinemaScore.

“It” remains in the top 5 in its sixth weekend with an estimated $6.66 million (how fitting), pushing its genre-record domestic total to $315.5 million. That puts the Stephen King film $18 million away from passing “Spider-Man: Homecoming” for the No. 4 spot on this year’s domestic charts, with a late box office surge expected as Halloween approaches.

Completing the top five is “The Mountain Between Us,” which is estimated to make $5.4 million in its second weekend. Outside the top 5, Open Road’s “Marshall” is expected to finish tenth this weekend with $3 million from 821 screens. Meanwhile, Annapurna’s “Professor Marston and the Wonder Women” is falling hard with just $800,000 from 1,229 screens.

More to come…