NATO’s John Fithian: “First Billion Dollar March In History” At Box Office

President and chief executive officer of NATO, John Fithian noted that despite “misconceptions” that millenials aren’t attending movies, the stats actually prove that thought wrong and noted that this month will be the first billion dollar March in movie history. And, he said, with only four days away from the end of the quarter, it is clear that box office numbers will be up this quarter.
“We are up 2.3% from a year earlier, and films that grossed between $50M and $100M…

President and chief executive officer of NATO, John Fithian noted that despite “misconceptions” that millenials aren’t attending movies, the stats actually prove that thought wrong and noted that this month will be the first billion dollar March in movie history. And, he said, with only four days away from the end of the quarter, it is clear that box office numbers will be up this quarter. “We are up 2.3% from a year earlier, and films that grossed between $50M and $100M…