Average U.S. movie ticket prices increased 3 percent from 2015 to 2016, with moviegoers paid roughly $8.65 for admission last year.
According to the exhibition lobbying firm the National Association of Theater Owners in its annual Theatrical Market Statistics Report, movies cost an average of $8.43 in 2015 and $8.17 in 2014. That means that in the past two years, there has been a consistent increase of 3 percent in average movie ticket prices.
The report, released Wednesday, also claimed that the average ticket price for a family of four in 2016 was $34.60, which is the most affordable entertainment option compared to NFL, NBA and theme park tickets.
A total of 1.32 billion tickets were sold in 2015, which held steady compared to 2015. Since 2012, tickets sold at cinemas have been evenly split by gender.
The number of frequent moviegoers — super consumers attending at least once per month — increased by 2.1 million in 2016 except in the range 40 to 49 years old and those over the age of 60.
The global box office reached $38.6 billion, up 1 percent from 2015. In the U.S. and Canada, the box office hit $11.4 billion, up 2 percent from the previous year.
“2016 was another strong year for the global box office,” Motion Picture Association of America Chairman and CEO Chris Dodd said in the report, crediting such hits as “Captain America: Civil War,” “Fantastic Beasts and Where to Find Them” as well as “Hidden Figures” and “Zootopia.”
“As the 2016 Theatrical Market Statistics Report confirms, yet again, movies continue to play a vital role in our lives and our cultures. Around the world, storytelling — and the movie-going experience that brings great stories to life — is very much alive and well.”