MGM Is Developing Original Shows for Snapchat Discover

MGM is teaming up with Snapchat parent Snap Inc. to develop “Shows” — or as the disappearing messaging-turned-camera company calls them, “TV-like mobile video content” — for its Discover platform.

Snapchat Shows are original, 4-5 minute, scripted or unscripted stand-alone programs shot vertically with Snapchat’s preferred orientation in mind. They include both old and new IP and cover a variety of genres, from documentaries to reality TV to dramas.

Snap has agreed on content deals with NBC, ESPN, the NFL, Turner, ABC, the BBC, A+E Networks and Discovery Networks in recent months, all of whom are either already producing Shows or developing them. The MGM deal is Snap’s first with a full-fledged studio.

Also Read: Investors Love Snap Inc, But Many Analysts Don’t Believe the Hype

“The team at Snap is thinking about mobile TV differently than anyone else in this space,” Barry Poznick, MGM’s president of unscripted television, said in a statement. “They are innovators, and it presents us with a unique opportunity to flex our development and production muscle in a whole new way. We are excited to create content for their vast and hard to reach audience that consumes entertainment in a very specific fashion.”

“MGM has an incredible pool of talent — from producers and directors to writers — that we’re excited to tap into as we join forces to develop Shows,” Nick Bell, Snap Inc.’s vice president of content, said in the statement. “Partnering with a studio of their caliber opens up a lot of possibilities for the future of Shows on Snapchat.”

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MGM is teaming up with Snapchat parent Snap Inc. to develop “Shows” — or as the disappearing messaging-turned-camera company calls them, “TV-like mobile video content” — for its Discover platform.

Snapchat Shows are original, 4-5 minute, scripted or unscripted stand-alone programs shot vertically with Snapchat’s preferred orientation in mind. They include both old and new IP and cover a variety of genres, from documentaries to reality TV to dramas.

Snap has agreed on content deals with NBC, ESPN, the NFL, Turner, ABC, the BBC, A+E Networks and Discovery Networks in recent months, all of whom are either already producing Shows or developing them. The MGM deal is Snap’s first with a full-fledged studio.

“The team at Snap is thinking about mobile TV differently than anyone else in this space,” Barry Poznick, MGM’s president of unscripted television, said in a statement. “They are innovators, and it presents us with a unique opportunity to flex our development and production muscle in a whole new way. We are excited to create content for their vast and hard to reach audience that consumes entertainment in a very specific fashion.”

“MGM has an incredible pool of talent — from producers and directors to writers — that we’re excited to tap into as we join forces to develop Shows,” Nick Bell, Snap Inc.’s vice president of content, said in the statement. “Partnering with a studio of their caliber opens up a lot of possibilities for the future of Shows on Snapchat.”

Related stories from TheWrap:

Snapchat Stock Keeps Falling as Big Investors Lash Out at Death-Defying Power Structure

Investors Love Snap Inc, But Many Analysts Don't Believe the Hype

How Snap's First Day Compares With Other Major Tech IPOs