Top Brand Moments 2016, Most Engaging Content 2016, Brand Insights, Polaroid’s Content Creators

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Branded Entertainment News

Top Brand Moments In 2016: 5 CMOs Share Their Biggest Milestones Of The Year

From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months. (ML)

The Most Engaging Brand Content Of 2016, Month By Month

Brands in 2016 increased their use of user-generated content, pointing to Audi’s Instagram post and JetBlue’s Mother’s Day post as examples. (AW)

The Best Behind The Brand Insights Of The Past Year

Talking strategy with marketing and creative leaders from Apple, Gatorade, Beats By Dre, Lego, GE, WWE, National Geographic, and more. (FCC)

How Brands Can Ethically Employ User-Generated And Viral Video In 2017

While it may seem difficult to verify user videos and wildly popular clips, the onus is on brands to make sure they’re using this content appropriately and ethically. (FOR)

Top Deals

How Polaroid Is Using Affordable Content Creators To Boost Sales

The first Polaroid effort via Social Native in July 2015 organically reached 2.5 million Instagram users within three weeks, and the company has routinely been using the platform ever since. (AW)

Google Links Brands With YouTube Creators: Are Agencies And Influencer Networks Threatened?

Google is linking YouTube video production talent with brands and their agencies to produce video ads for the site. (AD)

Hot Projects

Untitled Avengers Project

The two-part follow up to the Avengers franchise based on Stan Lee and Jack Kirby’s The Avengers comic book series,  starring Tom Hiddleston, Robert Downey Jr., Chris Hemsworth, Chris Evans, Chadwick A Boseman, and Evangeline Lilly. (SE)

There’s Johnny!

Seeso gave a series order to this period showbiz comedy from writers Paul Riser and David Steven Simon, who will executive produce alongside Brian Volk-Weiss, Matt Ochacher, and Michael Pelmont of New Wave Entertainment, Jeff Sotzing of Carson Entertainment Group and David Gordon Green of Rough House Pictures. (SE)