TV Ad Prices: Football Hikes, ‘Walking Dead’ Stumbles, ‘Chicago Fire,’ ‘Goldbergs’ on the Rise

When it comes to primetime football, many TV advertisers are paying more for less. The cost of a 30-second ad in CBS’ “Thursday Night Football” rose nearly 15%, while the price of a spot in NBC’s “Sunday Night Football” is up nearly 2%, according to an annual Variety analysis of primetime ad costs for the… Read more »

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