Participant Media, A Do-Good Company, Plans To Do Better By Acquiring Rainn Wilson’s SoulPancake

Digging deeper into the do-good business, Jeff Skoll‘s Participant Media, a socially conscious entertainment company, is buying Rainn Wilson‘s SoulPancake, a similarly oriented digital enterprise known for uplifting web fare like the online series The Science Of Happiness, the companies said Thursday.
“They’re communicating with an audience that’s ultimately optimistic, it wants to experience an inspirational world, an altruistic world,” David Linde, Participant’s chief…

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