A.V. Club

Great Job, Internet!: Indulge in some fine cashmere, because it’s Treat Yo Self day

Five years ago today, the world was introduced to a timeless new phrase—nay, a mantra for a fulfilling life. On October 13, 2011, NBC aired the “Pawnee Rangers” episode of Parks And Recreation, in which Donna and Tom celebrate Treat Yo Self day. Both a meme and a lifestyle were instantly born, and the world has never been the same.

In celebration of this national holiday, why not indulge in a little consumerism? Or, hell, a lot of consumerism. Maybe take a long lunch and splurge on sushi, or some bad-for-you pizza? Hit up that spa on the way home, and order GrubHub for dinner—you deserve it. Become a cashmere and velvet candy cane, just like Tom. Buy a big-ass crystal beetle. Hell, maybe today’s the day to pick up that Batman costume you always wanted. Ben Wyatt did it, and now the former teen mayor of …

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