Google Buys Video Sponsorship Facilitator FameBit

Read on: Deadline
The already indistinct line between ads and infotainment on
YouTube is about to become blurrier following parent company Google’s acquisition of  FameBit. The technology platform helps to connect companies willing to pay for sponsorships and promotions with content creators. Google and FameBit did not disclose deal terms. The union will “help increase the number of branded content opportunities available, bringing even more revenue into the online video community,” Google…