The Wrap

Billy Bush Hires Crisis Communications Firm Goldin Solutions in Wake of Trump Video Scandal

Billy Bush has hired media communications and P.R. firm Goldin Solutions to handle his current career crisis, TheWrap has learned.

The “Today” show co-host has been suspended indefinitely by NBC News since the release of a 2005 video on Friday, in which he engaged in lewd talk with Donald Trump while working on “Access Hollywood.”

Bush, 44, is now negotiating his exit from NBC and “Today,” according to CNN, and Goldin Solutions is expected to ease that transition.

Also Read: What the Billy Bush Disaster Means for NBC, ‘Today’ and Donald Trump (Analysis)

The New York-based firm founded by David Goldin in 2010 provides clients worldwide with a high-impact combination of media strategy and media engagement, via a team of experts in corporate, tech, consumer, public affairs and crisis communications, the company’s website states.

Goldin’s clients have included Cablevision, Gawker Media, Time Inc. and streaming music service Rdio. Before launching the firm, he was a successful journalist writing and producing for The New York Times, Dateline NBC, ABC News and Fox News.

Also Read: Billy Bush Is Negotiating Exit From NBC and ‘Today’ (Report)

Bush issued an apology for his “embarrassing” involvement in the tape that has rocked both the entertainment and political worlds. However, “Today” executive producer Noah Oppenheim sent a memo to his staff on Sunday that Bush would be suspended, “pending further review of this matter.”

Also Read: Carson Daly Set to Fill In for Billy Bush on ‘Today’

It is now believed that whether Bush leaves the show’s talent roster is a matter of not “if” but “when.”

“The Voice” host Carson Daly stood in for him on Tuesday.

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What the Billy Bush Disaster Means for NBC, ‘Today’ and Donald Trump (Analysis)

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