A.V. Club

Newswire: Only 1 in 5 millennials have tried a McDonald’s Big Mac

Millennials! They’re not having sex! Or are they? They’re hated by other generations but beloved by thinkpiece headlines across the internet. And according to McDonald’s, they’re not eating Big Macs.

According to a memo from a top McDonald’s franchisee, only one in five millennials have tried a Big Mac, the fast food empire’s flagship burger. We imagine some Gen Xer is shaking their fists at the sky at this very moment, screaming “back in my day, we ate Big Macs! So many Big Macs! All the Big Macs!

McDonald’s burger sales overall have flatlined over the past few years, and before that only grew at a rate of 1 to 2 percent annually. A study from earlier this year showed that fast-food consumers prioritize quality of products over “healthy” options, and McDonald’s isn’t exactly known for its fresh ingredients. Establishments like …

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