CW Upfront: 5 Takeaways from the Network’s (Very Short) Presentation to Advertisers

Read on: TheWrapTheWrap.

As usual, The CW batted last during upfront week, showing off its new slate Thursday morning at the New York City Center.

But network president Mark Pedowitz ended this week-long slog of presentations for ad buyers (and reporters) with the best present possible gift: An upfront that lasted under an hour. The brief show featured trailers for new series “All American,” “In the Dark” and their reboots for “Charmed” and “Roswell,” as well as a bit of news for its “Arrow-verse” (more on that below), but sadly no Gina Rodriguez.

Read TheWrap’s five takeaways from the final upfront presentation of 2018 below.

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Holy contractually obligated performance, Batman

It just wouldn’t be a CW upfront without a rock band to kick off the proceedings. And this year it was 30 Seconds to Mars (who feature a fairly famous lead singer in Jared Leto) to delight the crowd with a pair of new singles, including “Walk on Water” and, what many weary ad buyers have probably thought after this long week, “Rescue Me.”

“We’re the early morning breakfast band,” said Leto, who added what anyone would say after having to play loud music at 11 a.m. “This is not rock ‘n’ roll hours.”

Taye Diggs slams his former shows?

Taye Diggs, one of the costars of drama “All American,” appeared to throw some shade at his former TV gigs. Though he didn’t call anyout by name, he told the crowd that, though he’s been on an upfront stage many times before, “this is the first time that I’ve actually been proud.”

Ouch. Let’s hope he won’t have to take that back if he finds himself on another upfront stage next year.

Also Read: Fox Upfront: 7 Takeaways From Beacon Theatre Presentation to Advertisers

Puppy love

In introducing CW’s “In the Dark,” a show about a blind woman and her guide dog, Pedowitz referenced the networks’ CW Good initiative and its work with Guide Dogs of America. Before running the trailer for “In the Dark,” Pedowitz showed off a brief clip of puppies. “This is just a shameless excuse to show you these puppies again,” he admitted. While Perry Mattfield was able to come on stage after the trailer, she had to go solo because the dog, was unfortunately, not in attendance.

Heading to Gotham City

The CW did not have a new DC Comics-inspired series to show off this year, but the network is still had a new superhero to unveil. Stephen Amell, who kicked off CW’s “Arrowverse” with “Arrow,” was on stage to announce that the network will finally head to Gotham City (just don’t expect the Caped Crusader to show up … yet). For its annual four-series crossover event, the CW will also introduce Batwoman, although we don’t know yet who will play her.

Pedowitz also touted the performance of its rookie drama “Black Lightning” and brought out the cast, including star Cress Williams. “It’s a gift for all of us to be in Black Lightning,” Williams told the crowd. “An African American superhero striking a cord with audiences all around the world it’s a powerful thing.”

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CW has some “pun” promoting its new Sunday lineup

The CW wants you to know that’s primetime lineup will extend to Sundays next season. Like really know. How? Well, as attendees were exiting the building, there were numerous people passing out Sundaes.

Get it?

That’s a wrap from the 2018 upfronts, now we wait until the fall (or midseason) to see which of these shows will be back this time around next year.

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‘Charmed,’ ‘All American’: Watch Trailers for The CW’s New Fall Shows (Video)

Read on: TheWrapTheWrap.

Your first glimpse at The CW’s “Charmed” reboot is here, along with a trailer for football drama “All American,” which were released at the network’s 2018 upfronts presentation in New York on Thursday.

In addition to five new series orders, The CW renewed 12 of its series, including “Riverdale,” “Arrow,” “Supergirl,” and “Jane the Virgin.” “Life Sentence” and “Valor” were canceled last week, both after one season.

Check out the full schedule — including the added Sunday night — over here, and watch the trailers below.

Also Read: The CW Boss on Starting Up Sundays Again: We Wanted ‘Shows That Empowered Women’

After the tragic death of their mother, three sisters in a college town are stunned to discover they are witches. Soon this powerful threesome must stand together to fight the everyday and supernatural battles that all modern witches must face: from vanquishing powerful demons to toppling the patriarchy.

The three sisters will be played by Madeleine Mantock, Melonie Diaz and Sarah Jeffery.

The series (a reboot of the show of the same name which ran on The WB/The CW from 1998-2006) is written and executive produced by Jessica O’Toole and Amy Rardin, along with executive producer and creator Jennie Urman. Brad Silberling directed the pilot and is grabbing an executive producing credit with Ben Silverman and Carter Covington. It comes from CBS Television Studios in association with Propagate Content.


“All American”
When a rising high school football player from South L.A. is recruited to play for Beverly Hills High, the wins, losses and struggles of two families from vastly different worlds — Crenshaw and Beverly Hills — begin to collide. Inspired by the life of pro football player Spencer Paysinger.

April Blair is writer and executive producer, along with Greg Berlanti and Sarah Schechter. Rob Hardy directed the pilot and will also executive produce. Robbie Rogers is a producer and Dane Morck will act as a consultant. The series is backed by Warner Bros. Television and CBS Television Studios in association with Berlanti Productions.

And here are the descriptions for the other new series:

Continuing the tradition of “The Vampire Diaries” and “The Originals,” the story of the next generation of supernatural beings at The Salvatore School for the Young and Gifted. Klaus Mikaelson’s daughter, 17-year-old Hope Mikaelson; Alaric Saltzman’s twins, Lizzie and Josie Saltzman; and other young adults come of age in the most unconventional way possible, nurtured to be their best selves…in spite of their worst impulses. Will these young witches, vampires and werewolves become the heroes they want to be — or the villains they were born to be?

Julie Plec and Brett Matthews write and executive producer, along with Leslie Morgenstein and Gina Girolamo. The series comes from Warner Bros. Television and CBS Television Studios, in association with My So-Called Television and Alloy Entertainment.

“In the Dark”
A flawed and irreverent blind woman is the only “witness” to the murder of her drug-dealing friend. After the police dismiss her story, she sets out with her dog, Pretzel, to find the killer while also managing her colorful dating life and the job she hates at the guide dog school owned by her overprotective parents.

It is written and executive produced by Corinne Kingsbury, along with Ben Stiller, Jackie Cohn, Nicky Weinstock, Emily Fox (Red Hour Films). Michael Showalter directed the pilot and will also executive produce. The series hails from CBS Television Studios and Warner Bros. TV in association with Red Hour Films.

“Roswell, New Mexico”
After reluctantly returning to her tourist-trap hometown of Roswell, New Mexico, the daughter of undocumented immigrants discovers a shocking truth about her teenage crush who is now a police officer: he’s an alien who has kept his unearthly abilities hidden his entire life. She protects his secret as the two reconnect and begin to investigate his origins, but when a violent attack and long-standing government cover-up point to a greater alien presence on Earth, the politics of fear and hatred threaten to expose him and destroy their deepening romance.

The cast includes Jeanine Mason, Nathan Parsons, Tyler Blackburn and Michael Trevino.

Carina Adly MacKenzie is writer and executive producer, along with Brett Matthews, Justin Falvey, Darryl Frank and Lawrence Bender and Kevin Kelly Brown. Julie Plec directed the pilot and is an executive producer. The series is based on the Roswell High book series, by Melinda Metz and hails fromWarner Bros. Television and CBS Television Studios in association with Amblin Television and Bender Brown Productions.

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CW’s Annual DC Crossover Will Include Batwoman, Visit Gotham City

Read on: TheWrapTheWrap.

Get ready to see a new member of the DC universe on screen.

In The CW’s annual crossover event this year, Batwoman will be introduced and the superheroes will take a trip to the famed Gotham City, “Arrow” star Stephen Amell said at the network’s 2018 upfronts presentation on Thursday.

The annual crossover has become something fans look forward to and has delivered big ratings to the shows on which it takes place (Last year, the first night of the crossover delivered The CW with its highest-rated night in years). The crossover storyline usually unfolds over a week and on episodes in several DC shows like “Supergirl,” “Arrow,” “DC Legends of Tomorrow” and “The Flash.”

Also Read: The CW Boss on Starting Up Sundays Again: We Wanted ‘Shows That Empowered Women’

Batwoman will fight right alongside the rest of the heroes, according to Amell. The crossover is expected to air in December, but no further details were given Thursday.

We’re hoping that “Black Lightning” heroes will also make an appearance in the crossover this year given the success of its first season.

The CW also announced Thursday that “Supergirl” will be moving to Sundays to kick off the added night of programming. It will be followed by the new “Charmed” reboot, a decision network president Mark Pedowitz said was about empowering women. You can find The CW’s entire fall schedule right here.

Tim Baysinger contributed to this report. 

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CW Upfront Presentation: Live Blog

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