Upfront Wrap-Up: TV Network Chiefs Grapple With Uncertain Advertising Environment

If you strip away all the glitz, glamour, buzzy new show trailers and jokes from this long week of upfront presentations, what you’ll see is a bunch of network executives simply trying to keep their heads above water in this ever-changing TV industry.

In fact, it may have been ESPN’s Kenny Mayne who unintentionally spouted out what many in the TV industry could use as their mantra: “I don’t know how the hell we’re going to do it, but I’ll be working on it.”

Faced with declining linear television ratings (NBC, thanks to the Super Bowl, was the only network that saw any improvement this season in the advertiser-coveted 18-49 demographic) and no end in sight to cord-cutting, network chiefs spent the past week trying to put advertiser fears at rest.

Also Read: CW Upfront: 5 Takeaways from the Network’s (Very Short) Presentation to Advertisers

But at least there is one thing that both advertisers and media companies can agree on: The way TV audiences are measured has to change.

“I still cannot believe I have to get up on this stage and talk about legacy measurement,” said Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal, during the company’s presentation at Radio City Music Hall on Monday morning. “Aren’t we all tired of letting inertia rule our industry?”

But changing the way an entire industry has done business for decades can feel like trying to steer the Titanic away from that iceberg. They have to hope they turned the wheel early enough.

Also Read: CW’s Annual DC Crossover Will Include Batwoman, Visit Gotham City

“Let’s stop trying to measure everything using Nielsen. We’re so beyond that,” Barry Lowenthal, president of ad agency, The Media Kitchen, told TheWrap this week. “We measured exposure because we couldn’t do anything better than that.”

Nielsen has tried to include viewing on non-TV platforms with its Total Audience Delivery, but that measurement has so far failed to catch on with buyers and sellers. That has lead to the networks trying to come up with an answer themselves.

“The audience is there, we’re just simply not measuring them,” Kevin Reilly, Turner Entertainment Networks chief operating officer, argued to reporters following Turner’s upfront on Wednesday. “If you want to reach an audience on TV, which still is highly effective, nobody would debate it. What’s not effective is this measurement.”

Also Read: Stephen Colbert Mocks CBS’ Reboot Fever, Ugly Legal Battle With Viacom at Net’s Upfront

Although there has been a push towards “audience-based” buying, the majority of TV advertising is still purchased against Nielsen’s C3 metric, which measures how many viewers were tuned into the program during the commercial breaks, for up to three days after the broadcast. Yaccarino noted it was 11 years ago that the decision was made to use C3 as the main currency, back when “we used flip phones.”

But another media buyer told TheWrap that the solution shouldn’t be left exclusively to those doing the selling. “While some acknowledged the measurement is broken, not sure the rhetoric or solutions being showcased by the sellers is the answer,” said Shari Cohen, executive director of media investments for Mindshare.

The advent of streaming networks like Netflix and Hulu have trained viewers to expect fewer commercials, or none at all. That has had a domino effect on linear TV. Turner was among the first media companies that decided to cut back on the number of commercials it airs, and since then other networks like NBC and Fox have followed suit.

Also Read: ABC Upfront: 6 Takeaways From Lincoln Center Presentation to Advertisers

Fox unveiled its new plan for cutting back ad loads this season, introducing its new “JAZ Pods.” While that sounds like incomprehensible ad jargon, it simply means that for some of its shows, the commercial breaks will only have two ads, just the “A” and “Z” slots that run next to the actual program.

Joe Marchese, during Fox’s upfront, said that this new format will be used on a variety of Fox broadcast and cable channels, including FX’s new New York Times series “The Weekly” and certain Sunday nights on the broadcast network next season. He said this would be bring down the total of commercials by as much as 60 percent.

Reilly said he’s glad to see other networks follow their lead. “It has to happen, and we have to continue it,” he said of making the linear TV environment less commercial heavy. “TV has got to get to that place where there is less clutter, and that will be more effective for advertisers.”

The fact is, despite the confidence network executives shared on the upfront stage this week, nobody really knows where the media industry is headed. “We’re entering Mordor,” said Lowenthal. “What’s on the other side?”

Related stories from TheWrap:

CW Upfront: 5 Takeaways from the Network’s (Very Short) Presentation to Advertisers

Les Moonves Jokes About Messy Legal Drama at CBS Upfront: ‘How’s Your Week Been?’

ABC Upfront: 6 Takeaways From Lincoln Center Presentation to Advertisers

If you strip away all the glitz, glamour, buzzy new show trailers and jokes from this long week of upfront presentations, what you’ll see is a bunch of network executives simply trying to keep their heads above water in this ever-changing TV industry.

In fact, it may have been ESPN’s Kenny Mayne who unintentionally spouted out what many in the TV industry could use as their mantra: “I don’t know how the hell we’re going to do it, but I’ll be working on it.”

Faced with declining linear television ratings (NBC, thanks to the Super Bowl, was the only network that saw any improvement this season in the advertiser-coveted 18-49 demographic) and no end in sight to cord-cutting, network chiefs spent the past week trying to put advertiser fears at rest.

But at least there is one thing that both advertisers and media companies can agree on: The way TV audiences are measured has to change.

“I still cannot believe I have to get up on this stage and talk about legacy measurement,” said Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal, during the company’s presentation at Radio City Music Hall on Monday morning. “Aren’t we all tired of letting inertia rule our industry?”

But changing the way an entire industry has done business for decades can feel like trying to steer the Titanic away from that iceberg. They have to hope they turned the wheel early enough.

“Let’s stop trying to measure everything using Nielsen. We’re so beyond that,” Barry Lowenthal, president of ad agency, The Media Kitchen, told TheWrap this week. “We measured exposure because we couldn’t do anything better than that.”

Nielsen has tried to include viewing on non-TV platforms with its Total Audience Delivery, but that measurement has so far failed to catch on with buyers and sellers. That has lead to the networks trying to come up with an answer themselves.

“The audience is there, we’re just simply not measuring them,” Kevin Reilly, Turner Entertainment Networks chief operating officer, argued to reporters following Turner’s upfront on Wednesday. “If you want to reach an audience on TV, which still is highly effective, nobody would debate it. What’s not effective is this measurement.”

Although there has been a push towards “audience-based” buying, the majority of TV advertising is still purchased against Nielsen’s C3 metric, which measures how many viewers were tuned into the program during the commercial breaks, for up to three days after the broadcast. Yaccarino noted it was 11 years ago that the decision was made to use C3 as the main currency, back when “we used flip phones.”

But another media buyer told TheWrap that the solution shouldn’t be left exclusively to those doing the selling. “While some acknowledged the measurement is broken, not sure the rhetoric or solutions being showcased by the sellers is the answer,” said Shari Cohen, executive director of media investments for Mindshare.

The advent of streaming networks like Netflix and Hulu have trained viewers to expect fewer commercials, or none at all. That has had a domino effect on linear TV. Turner was among the first media companies that decided to cut back on the number of commercials it airs, and since then other networks like NBC and Fox have followed suit.

Fox unveiled its new plan for cutting back ad loads this season, introducing its new “JAZ Pods.” While that sounds like incomprehensible ad jargon, it simply means that for some of its shows, the commercial breaks will only have two ads, just the “A” and “Z” slots that run next to the actual program.

Joe Marchese, during Fox’s upfront, said that this new format will be used on a variety of Fox broadcast and cable channels, including FX’s new New York Times series “The Weekly” and certain Sunday nights on the broadcast network next season. He said this would be bring down the total of commercials by as much as 60 percent.

Reilly said he’s glad to see other networks follow their lead. “It has to happen, and we have to continue it,” he said of making the linear TV environment less commercial heavy. “TV has got to get to that place where there is less clutter, and that will be more effective for advertisers.”

The fact is, despite the confidence network executives shared on the upfront stage this week, nobody really knows where the media industry is headed. “We’re entering Mordor,” said Lowenthal. “What’s on the other side?”

Related stories from TheWrap:

CW Upfront: 5 Takeaways from the Network's (Very Short) Presentation to Advertisers

Les Moonves Jokes About Messy Legal Drama at CBS Upfront: 'How's Your Week Been?'

ABC Upfront: 6 Takeaways From Lincoln Center Presentation to Advertisers

5 Takeaways From the CW’s Upfront

The CW wrapped the 2018 upfronts with its presentation on Thursday at New York City Center. Here are the five key takeaways: 1. Sunday nights aren’t just about Sunday nights. The CW’s addition of a two-hour block of Sunday primetime program…

The CW wrapped the 2018 upfronts with its presentation on Thursday at New York City Center. Here are the five key takeaways: 1. Sunday nights aren’t just about Sunday nights. The CW’s addition of a two-hour block of Sunday primetime programming, returning the network to a sixth night, had a significant impact on development and […]

CW Upfront: 5 Takeaways from the Network’s (Very Short) Presentation to Advertisers

As usual, The CW batted last during upfront week, showing off its new slate Thursday morning at the New York City Center.

But network president Mark Pedowitz ended this week-long slog of presentations for ad buyers (and reporters) with the best present possible gift: An upfront that lasted under an hour. The brief show featured trailers for new series “All American,” “In the Dark” and their reboots for “Charmed” and “Roswell,” as well as a bit of news for its “Arrow-verse” (more on that below), but sadly no Gina Rodriguez.

Read TheWrap’s five takeaways from the final upfront presentation of 2018 below.

Also Read: ‘Designated Survivor’: Netflix Is in Talks to Pick Up ABC Drama After Cancellation

Holy contractually obligated performance, Batman

It just wouldn’t be a CW upfront without a rock band to kick off the proceedings. And this year it was 30 Seconds to Mars (who feature a fairly famous lead singer in Jared Leto) to delight the crowd with a pair of new singles, including “Walk on Water” and, what many weary ad buyers have probably thought after this long week, “Rescue Me.”

“We’re the early morning breakfast band,” said Leto, who added what anyone would say after having to play loud music at 11 a.m. “This is not rock ‘n’ roll hours.”

Taye Diggs slams his former shows?

Taye Diggs, one of the costars of drama “All American,” appeared to throw some shade at his former TV gigs. Though he didn’t call anyout by name, he told the crowd that, though he’s been on an upfront stage many times before, “this is the first time that I’ve actually been proud.”

Ouch. Let’s hope he won’t have to take that back if he finds himself on another upfront stage next year.

Also Read: Fox Upfront: 7 Takeaways From Beacon Theatre Presentation to Advertisers

Puppy love

In introducing CW’s “In the Dark,” a show about a blind woman and her guide dog, Pedowitz referenced the networks’ CW Good initiative and its work with Guide Dogs of America. Before running the trailer for “In the Dark,” Pedowitz showed off a brief clip of puppies. “This is just a shameless excuse to show you these puppies again,” he admitted. While Perry Mattfield was able to come on stage after the trailer, she had to go solo because the dog, was unfortunately, not in attendance.

Heading to Gotham City

The CW did not have a new DC Comics-inspired series to show off this year, but the network is still had a new superhero to unveil. Stephen Amell, who kicked off CW’s “Arrowverse” with “Arrow,” was on stage to announce that the network will finally head to Gotham City (just don’t expect the Caped Crusader to show up … yet). For its annual four-series crossover event, the CW will also introduce Batwoman, although we don’t know yet who will play her.

Pedowitz also touted the performance of its rookie drama “Black Lightning” and brought out the cast, including star Cress Williams. “It’s a gift for all of us to be in Black Lightning,” Williams told the crowd. “An African American superhero striking a cord with audiences all around the world it’s a powerful thing.”

Also Read: NBC Upfront: 9 Takeaways From Big Radio City Music Hall Sales Pitch

CW has some “pun” promoting its new Sunday lineup

The CW wants you to know that’s primetime lineup will extend to Sundays next season. Like really know. How? Well, as attendees were exiting the building, there were numerous people passing out Sundaes.

Get it?

That’s a wrap from the 2018 upfronts, now we wait until the fall (or midseason) to see which of these shows will be back this time around next year.

Related stories from TheWrap:

CW’s Annual DC Crossover Will Include Batwoman, Visit Gotham City

The CW Boss on Starting Up Sundays Again: We Wanted ‘Shows That Empowered Women’

The CW Schedule: ‘Supergirl,’ ‘Charmed’ on Fall Sundays; ‘Jane,’ ‘iZombie’ to End in Midseason

As usual, The CW batted last during upfront week, showing off its new slate Thursday morning at the New York City Center.

But network president Mark Pedowitz ended this week-long slog of presentations for ad buyers (and reporters) with the best present possible gift: An upfront that lasted under an hour. The brief show featured trailers for new series “All American,” “In the Dark” and their reboots for “Charmed” and “Roswell,” as well as a bit of news for its “Arrow-verse” (more on that below), but sadly no Gina Rodriguez.

Read TheWrap’s five takeaways from the final upfront presentation of 2018 below.

Holy contractually obligated performance, Batman

It just wouldn’t be a CW upfront without a rock band to kick off the proceedings. And this year it was 30 Seconds to Mars (who feature a fairly famous lead singer in Jared Leto) to delight the crowd with a pair of new singles, including “Walk on Water” and, what many weary ad buyers have probably thought after this long week, “Rescue Me.”

“We’re the early morning breakfast band,” said Leto, who added what anyone would say after having to play loud music at 11 a.m. “This is not rock ‘n’ roll hours.”

Taye Diggs slams his former shows?

Taye Diggs, one of the costars of drama “All American,” appeared to throw some shade at his former TV gigs. Though he didn’t call anyout by name, he told the crowd that, though he’s been on an upfront stage many times before, “this is the first time that I’ve actually been proud.”

Ouch. Let’s hope he won’t have to take that back if he finds himself on another upfront stage next year.

Puppy love

In introducing CW’s “In the Dark,” a show about a blind woman and her guide dog, Pedowitz referenced the networks’ CW Good initiative and its work with Guide Dogs of America. Before running the trailer for “In the Dark,” Pedowitz showed off a brief clip of puppies. “This is just a shameless excuse to show you these puppies again,” he admitted. While Perry Mattfield was able to come on stage after the trailer, she had to go solo because the dog, was unfortunately, not in attendance.

Heading to Gotham City

The CW did not have a new DC Comics-inspired series to show off this year, but the network is still had a new superhero to unveil. Stephen Amell, who kicked off CW’s “Arrowverse” with “Arrow,” was on stage to announce that the network will finally head to Gotham City (just don’t expect the Caped Crusader to show up … yet). For its annual four-series crossover event, the CW will also introduce Batwoman, although we don’t know yet who will play her.

Pedowitz also touted the performance of its rookie drama “Black Lightning” and brought out the cast, including star Cress Williams. “It’s a gift for all of us to be in Black Lightning,” Williams told the crowd. “An African American superhero striking a cord with audiences all around the world it’s a powerful thing.”

CW has some “pun” promoting its new Sunday lineup

The CW wants you to know that’s primetime lineup will extend to Sundays next season. Like really know. How? Well, as attendees were exiting the building, there were numerous people passing out Sundaes.

Get it?

That’s a wrap from the 2018 upfronts, now we wait until the fall (or midseason) to see which of these shows will be back this time around next year.

Related stories from TheWrap:

CW's Annual DC Crossover Will Include Batwoman, Visit Gotham City

The CW Boss on Starting Up Sundays Again: We Wanted 'Shows That Empowered Women'

The CW Schedule: 'Supergirl,' 'Charmed' on Fall Sundays; 'Jane,' 'iZombie' to End in Midseason

CW Upfront Presentation: Live Blog

CW’s Upfront presentation today winds up the broadcast TV portion of the week, at New York City Center.  CW chief Mark Pedowitz will walk media buyers through network’s expansion to six nights a week, with the add of a Sunday slate, for 12 …

CW’s Upfront presentation today winds up the broadcast TV portion of the week, at New York City Center.  CW chief Mark Pedowitz will walk media buyers through network’s expansion to six nights a week, with the add of a Sunday slate, for 12 hours of original scripted programing – trailing only CBS. Making good on its promise to use existing series and recognizable franchises to return to Sundays nine years after turned it back to affiliate stations, Supergirl got elected…

Les Moonves Jokes About Messy Legal Drama at CBS Upfront: ‘How’s Your Week Been?’

CBS held court at New York City’s Carnegie Hall on Wednesday afternoon for the network’s upfront presentation to advertisers, meaning we’re officially in the home stretch of upfront week.

CBS’ upfront began with the usual bit from sales chief Jo Ann Ross — this year we saw “Young Jo Ann” ride in the car with the “Young Sheldon” cast including Ian Armitage and Zoe Perry, who then joined her on stage. CBS aired trailers for new series including “The Neighborhood” (more on that below), “FBI” “Happy Together,” “God Friended Me” and its reboot of “Magnum P.I.”

Read below for six takeaways from CBS’ presentation this afternoon.

Also Read: CBS Exec on ‘Murphy Brown’ Reboot Ratings: ‘I’m Not Sure We’ll Get ‘Roseanne’ Numbers’

After morning no-show, Les takes the stage

Usually it’s not a big deal when the chief executive of CBS shows up at the upfront, but considering the corporate drama CBS and Shari Redstone’s National Amusements are currently embroiled in, it was a bit more noteworthy. Moonves skipped this morning’s pre-upfront breakfast, but following a video introduction with John Malkovich, he was given a standing ovation as he came out on stage.

“Good afternoon, everyone! Thank you, thank you. How about that John Malkovich? People say I’m scary. So, how’s your week been?” he said, quickly addressing the elephant in the room.

Around the same time a Delaware court granted CBS and Moonves a temporary restraining order against Shari Redstone and her holding company, National Amusements.

Through National Amusements, Redstone owns roughly 79 percent of the voting power in CBS and Viacom, which she has been trying to push to merge.

The restraining order will prevent Redstone and National Amusements from getting involved in CBS’ dealings while the media company decides what permanent action it wants to take to diminish Redstone’s control over the company.

“Anyway, for years I’ve told you I’m only out here for a few minutes, and this year, perhaps, for the first time, I actually mean it,” added CBS’ top exec on the upfront stage.

Murphy Brown welcomed back

Although there was no trailer for its “Murphy Brown” revival, CBS aired a “where are they now” clip that showed what Candace Bergen’s character and the rest of her “FYI” news team have been up to the past 20 years. Bergen and the rest of the original cast, including her now-adult “son” Jake McDormand, briefly took the stage as well.

“It’s so great to have the gang back together,” said Bergen. “We’re really sorry it took so long between season 10 and 11.”

Also Read: Why CBS Killed the Comma for Its ‘Magnum PI’ Reboot

Re-casting can be awkward

CBS’ first new series trailer was the Cedric the Entertainer starring “The Neighborhood,” and while it looked fine enough, there was one small problem: Josh Lawson, who played the role of Dave Johnson in the pilot, is being replaced by Max Greenfield. This isn’t the first time CBS has played a trailer featuring an ousted lead (anyone remember when they ran “Man With a Plan” with Jenna Fischer?). Honestly the whole thing was a bit awkward.

John Malkovich was cursing and confused by advertising lingo 

CBS may air on broadcast TV, but at its upfront, it took page of sister cable network Showtime and let the curse words fly. During the pre-taped video with Malkovich, he dropped a slew of F bombs. His best one was probably something every ad executive in the audience has uttered at least once or twice. “What the f—- is addressable TV?”

Also Read: CBS Fall Schedule: ‘Murphy Brown’ Booked for Thursdays, ‘Magnum PI’ on Mondays

Stephen Colbert has a warning for Steve Bannon

If you’re a TV network has a late night host, by upfront week law (we think) you have to trot that host out to make jokes to the ad buyers in the audience. CBS brought out “Late Show” host Stephen Colbert to joke about his own network’s new obsession with revivals, that messy legal battle with Viacom, and, of course, get in some jabs at his least favorite presidential administration of all time.

After welcoming ad buyers and any former Trump officials that were looking for jobs with CBS, he had a word of warning for Steve Bannon.

“‘The Amazing Race’ is not what you think it’s about.” In referencing how much has changed since he came out on this same stage a year ago: “You had no excuse if you were caught googling Stormy Daniels.”

Read more of Colbert’s best jokes here.

James Corden has a pitch

Not satisfied with one late night host, CBS brought its other late night host in James Corden, who used his three minutes on stage to pitch his own series. “If I’m honest, everybody has said it sucks but they’re wrong.” So he decided to go straight to the money. The pitch: Young Corden. As described by Corden, it’s a crime procedural that takes place in a sexy hospital, so basically every single CBS jammed into one.

In “pitching” the show, Corden touted that it combines the two hottest things right now: “A chubby friendly guy and stealing someone else’s idea.” And don’t worry, there is a part for Rob Lowe.

“Of course there is, what are we idiots?”

That’s a wrap from Carnegie Hall, now off to see if they let Moonves into the after-party at The Plaza Hotel. We’ll see you tomorrow for the CW and their DC Comics superheroes.

Related stories from TheWrap:

Stephen Colbert Mocks CBS’ Reboot Fever, Ugly Legal Battle With Viacom at Net’s Upfront

Les Moonves’ CBS Wins Temporary Restraining Order to Block Any New Shari Redstone Moves

Shari Redstone Changes CBS Bylaws to Prevent Board From Diluting Her Control

CBS held court at New York City’s Carnegie Hall on Wednesday afternoon for the network’s upfront presentation to advertisers, meaning we’re officially in the home stretch of upfront week.

CBS’ upfront began with the usual bit from sales chief Jo Ann Ross — this year we saw “Young Jo Ann” ride in the car with the “Young Sheldon” cast including Ian Armitage and Zoe Perry, who then joined her on stage. CBS aired trailers for new series including “The Neighborhood” (more on that below), “FBI” “Happy Together,” “God Friended Me” and its reboot of “Magnum P.I.”

Read below for six takeaways from CBS’ presentation this afternoon.

After morning no-show, Les takes the stage

Usually it’s not a big deal when the chief executive of CBS shows up at the upfront, but considering the corporate drama CBS and Shari Redstone’s National Amusements are currently embroiled in, it was a bit more noteworthy. Moonves skipped this morning’s pre-upfront breakfast, but following a video introduction with John Malkovich, he was given a standing ovation as he came out on stage.

“Good afternoon, everyone! Thank you, thank you. How about that John Malkovich? People say I’m scary. So, how’s your week been?” he said, quickly addressing the elephant in the room.

Around the same time a Delaware court granted CBS and Moonves a temporary restraining order against Shari Redstone and her holding company, National Amusements.

Through National Amusements, Redstone owns roughly 79 percent of the voting power in CBS and Viacom, which she has been trying to push to merge.

The restraining order will prevent Redstone and National Amusements from getting involved in CBS’ dealings while the media company decides what permanent action it wants to take to diminish Redstone’s control over the company.

“Anyway, for years I’ve told you I’m only out here for a few minutes, and this year, perhaps, for the first time, I actually mean it,” added CBS’ top exec on the upfront stage.

Murphy Brown welcomed back

Although there was no trailer for its “Murphy Brown” revival, CBS aired a “where are they now” clip that showed what Candace Bergen’s character and the rest of her “FYI” news team have been up to the past 20 years. Bergen and the rest of the original cast, including her now-adult “son” Jake McDormand, briefly took the stage as well.

“It’s so great to have the gang back together,” said Bergen. “We’re really sorry it took so long between season 10 and 11.”

Re-casting can be awkward

CBS’ first new series trailer was the Cedric the Entertainer starring “The Neighborhood,” and while it looked fine enough, there was one small problem: Josh Lawson, who played the role of Dave Johnson in the pilot, is being replaced by Max Greenfield. This isn’t the first time CBS has played a trailer featuring an ousted lead (anyone remember when they ran “Man With a Plan” with Jenna Fischer?). Honestly the whole thing was a bit awkward.

John Malkovich was cursing and confused by advertising lingo 

CBS may air on broadcast TV, but at its upfront, it took page of sister cable network Showtime and let the curse words fly. During the pre-taped video with Malkovich, he dropped a slew of F bombs. His best one was probably something every ad executive in the audience has uttered at least once or twice. “What the f—- is addressable TV?”

Stephen Colbert has a warning for Steve Bannon

If you’re a TV network has a late night host, by upfront week law (we think) you have to trot that host out to make jokes to the ad buyers in the audience. CBS brought out “Late Show” host Stephen Colbert to joke about his own network’s new obsession with revivals, that messy legal battle with Viacom, and, of course, get in some jabs at his least favorite presidential administration of all time.

After welcoming ad buyers and any former Trump officials that were looking for jobs with CBS, he had a word of warning for Steve Bannon.

“‘The Amazing Race’ is not what you think it’s about.” In referencing how much has changed since he came out on this same stage a year ago: “You had no excuse if you were caught googling Stormy Daniels.”

Read more of Colbert’s best jokes here.

James Corden has a pitch

Not satisfied with one late night host, CBS brought its other late night host in James Corden, who used his three minutes on stage to pitch his own series. “If I’m honest, everybody has said it sucks but they’re wrong.” So he decided to go straight to the money. The pitch: Young Corden. As described by Corden, it’s a crime procedural that takes place in a sexy hospital, so basically every single CBS jammed into one.

In “pitching” the show, Corden touted that it combines the two hottest things right now: “A chubby friendly guy and stealing someone else’s idea.” And don’t worry, there is a part for Rob Lowe.

“Of course there is, what are we idiots?”

That’s a wrap from Carnegie Hall, now off to see if they let Moonves into the after-party at The Plaza Hotel. We’ll see you tomorrow for the CW and their DC Comics superheroes.

Related stories from TheWrap:

Stephen Colbert Mocks CBS' Reboot Fever, Ugly Legal Battle With Viacom at Net's Upfront

Les Moonves' CBS Wins Temporary Restraining Order to Block Any New Shari Redstone Moves

Shari Redstone Changes CBS Bylaws to Prevent Board From Diluting Her Control

Turner Asserts Its Reach Beyond TV Screen, Advertising Innovation: “We’re In This Together” — Upfronts

At Turner’s annual upfront at the Theatre at Madison Square Garden, company head Kevin Reilly and ad-sales chief Donna Speciale emphasized the Turner networks’ reach beyond the TV screen and its efforts to reinvent the traditional TV advert…

At Turner’s annual upfront at the Theatre at Madison Square Garden, company head Kevin Reilly and ad-sales chief Donna Speciale emphasized the Turner networks’ reach beyond the TV screen and its efforts to reinvent the traditional TV advertising model. “The industry spends a lot of time talking about the future,” Speciale said. “But talk is not action and we're not changing fast enough.” While Reilly described the company as being “trapped by C-3 ratings,” Speciale…

Samantha Bee Unveils Mid-Term Elections Mobile Game, Woos TBS Advertisers: “I Will Wear Your Stinky Product!” — Upfronts

Full Frontal host Samantha Bee made the most of her 5-minute segment during the Turner upfront, unveiling a mobile game aimed at stimulating voter turnout in the mid-term elections and getting off rapid-fire shots at an array of consumer brands.
&#8220…

Full Frontal host Samantha Bee made the most of her 5-minute segment during the Turner upfront, unveiling a mobile game aimed at stimulating voter turnout in the mid-term elections and getting off rapid-fire shots at an array of consumer brands. “I don’t just make a weekly TV show where I shriek my feelings about senators in a studio full of New Jersey tourists,” she said. “We are so much more than that.” In keeping with brand extensions like the show’s Not the White House…