NBC Wins Calendar Year in Viewers for First Time in 16 Years

Read on: TheWrapTheWrap.

NBC has won 2018 in total viewers, making it the network’s first such calendar-year victory in 16 years. It also snapped CBS’ nine-year winning streak.

Below are the calendar-year primetime total-viewer averages through Dec. 16, 2018.

  1. NBC: 7.821 million
  2. CBS: 7.367 million
  3. ABC: 5.350 million
  4. Fox: 4.442 million

The last time CBS did not finish No. 1 in overall-eyeball averages was when Fox triumphed back in 2008. All good things must come to an end — and it makes sense that this one did in a year NBC had both the Super Bowl and a Winter Olympics.

Also Read: NBC Sets ‘Good Girls,’ ‘AP Bio’ Returns, Premiere Dates for ‘The Enemy Within,’ ‘The Village’

Oh yeah, and NBC also won 2018 among adults 18-49 — that’s the demographic most coveted by companies that advertise on primetime entertainment programming.

As a matter of fact, in that metric, it wasn’t even a contest. NBC’s +38% margin (a 1.8 average vs. 1.3 each for ABC and Fox) in the key demo is the biggest for any net at this point in the year in Nielsen’s people meter history.

Putting a bow on things just in time for Christmas, NBC will win the fourth quarter itself among adults 18-49 for the seventh straight time. CBS will win in total viewers, but the margin there is the slimmest for NBC out of the past 19 years.

Also Read: NBC Promotes Three, Adds One New Exec in Alternative and Reality Division

Considering just the traditional Nielsen TV season to-date, NBC is No. 1 among adults 18-49 this fall, Fox is second. Below are the primetime rankings, which count a week’s worth of delayed viewing where available.

  1. NBC: 2.2
  2. Fox: 2.0
  3. CBS: 1.4
  4. ABC: 1.2
  5. CW: 0.5

That “Thursday Night Football” thing seems to be paying off for Fox.

Also Read: Ratings: NBC’s ‘Voice’ Finale Part 1, ‘AGT’ Holiday Special Make It a Silent Night for Competition

In viewers, CBS just edges NBC for the top slot.

  1. CBS: 8.94 million
  2. NBC: 8.88 million
  3. Fox: 7.05 million
  4. ABC: 5.70 million
  5. CW: 1.48 million

Maybe next year, everyone else.

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Adam Blackstone Parlays Justin Timberlake’s Super Bowl Spot Into His Own Score

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Veteran musical director Adam Blackstone is no stranger to awards recognition. The 36-year-old Trenton, New Jersey, native has earned a number of Grammy nominations as a songwriter, musical director or arranger with Pharrell Williams (“Happy [Live]”), …

Malcolm Jenkins Responds to White House Snub With Signs: ‘You Aren’t Listening’

Read on: TheWrapTheWrap.

Malcolm Jenkins’ silence spoke volumes on Wednesday.

The day after the Philadelphia Eagles were scheduled to visit the White House to celebrate their Super Bowl LII victory, the strong safety refused to answer questions from a crowd of reporters and instead held up signs voicing his opinion about the current political climate.

“You aren’t listening,” read one handwritten sign. “More than 60% of people in prison are people of color,” said another.

You Aren’t Listening! pic.twitter.com/41llVxwDEq

– Malcolm Jenkins (@MalcolmJenkins) June 6, 2018

Also Read: Malcolm Jenkins Reacts to White House Disinvite: ‘It Takes Courage to Stand Up for the TRUTH’

The media standoff in the Eagles’ locker room during NFL minicamp was prompted by President Trump disinviting the Super Bowl champions to the White House this week, saying it was because the players “disagree with their president” who “insists that they proudly stand for their national anthem.”

On Tuesday, Jenkins hit back at the White House in a long Twitter post, calling the snub a way to “paint the picture that these players are anti-America, anti-flag, anti-military” — but he clearly thought his message fell on deaf ears and decided to clarify exactly what players have been protesting.

Also Read: Philadelphia Eagles Player Torrey Smith Calls White House Invite Recall a ‘Cowardly Act’

According to ESPN, the rest of his signs read:

“Any given night 500,000 sit in jail. Convicted? No. Too Poor? Yes #EndCashBail”

“Chris Long gave his entire year’s salary to educational initiatives”

“Colin Kaepernick gave $1 million to charity”

“Devin McCourty Duron Harmon, Matt Slater and Johnson Bademosi lobbied to raise the age from 7 to 12 entering the criminal justice system”

“in 2018 439 439 people shot and killed by police (thus far)”

Also Read: Fox News Offers Second Apology to Philadelphia Eagles

Jenkins had previously said that he would not attend the traditional visit to meet the president after the Eagles beat the New England Patriots on Feb. 5

He isn’t the only Eagles player to blast the White House’s statement. On Monday, wide receiver Torrey Smith wrote on Twitter that “It’s a cowardly act to cancel the celebration because the majority of the people don’t want to see you. To make it about the anthem is foolish.”

See more Twitter images of Jenkins’ protest below.

You Aren’t Listening! pic.twitter.com/5ti8HU2Cq0

– Malcolm Jenkins (@MalcolmJenkins) June 6, 2018

Instead of speaking, Malcolm Jenkins holds up signs at his locker to get his message across. pic.twitter.com/mg9JdhFgYZ

– Sheil Kapadia (@SheilKapadia) June 6, 2018

Malcolm Jenkins responded to questions today by holding up a series of signs. He did not speak. Here are a few. pic.twitter.com/I01lfMwVgq

– Mike Garafolo (@MikeGarafolo) June 6, 2018

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Malcolm Jenkins Reacts to White House Disinvite: ‘It Takes Courage to Stand Up for the TRUTH’

Read on: TheWrapTheWrap.

Philadelphia Eagles safety Malcolm Jenkins has released a sharply worded statement in response to President Trump disinviting the team to visit the White House. The Super Bowl LII champions had been originally scheduled to meet the president on Tuesday to celebrate their victory over the New England Patriots last February.

In a Twitter post Tuesday, Jenkins wrote in length of the players’ plight, defended what they’ve done for their local community and hit back at the White House, calling the snub a way to “paint the picture that these players are anti-America, anti-flag, anti-military.”

Praising his teammates, in particular defensive end Chris Long who donated his entire 2017 salary to charity, Jenkins said they’ve “fed the hungry, we’ve mentored our youth, we’ve fought to create opportunities for communities and individuals who have been disenfranchised, we’ve given scholarships and the list goes on.”

Also Read: Trump Disinvites Philadelphia Eagles From White House: ‘They Disagree With Their President’

“We’ve done all of this while climbing to the win the highest esteem in our profession. We are athletes, but as citizens, we are doing everything in our power to make our communities better. That is the hard, but, right thing to do,” the two-time Super Bowl champion said.

In a statement released Monday, Trump said that he was rescinding the invitation because the Eagles players “disagree with their president” who “insists that they proudly stand for their national anthem.” Jenkins said in his post that Trump’s claim that his teammates refused to stand is false, as “zero” Philadelphia Eagles players knelt during the anthem last season.

“The Philadelphia Eagles are unable to come to the White House with their full team to be celebrated tomorrow,” the White House statement continued. “They disagree with their President because he insists that they proudly stand for the National Anthem, hand on heart, in honor of the great men and women of our military and the people of our country.”

Also Read: Fox News Apologizes for Falsely Saying That Praying Eagles Players Were Anthem Protesters

The cancellation came after several players — including Jenkins and Long — said that they would not visit the White House following the team’s championship.

Jenkins isn’t the only Eagles player to blast the White House’s decision. On Monday, wide receiver Torrey Smith wrote on Twitter that “It’s a cowardly act to cancel the celebration because the majority of the people don’t want to see you. To make it about the anthem is foolish.”

Also Read: Philadelphia Eagles Player Torrey Smith Calls White House Invite Recall a ‘Cowardly Act’

Read Jenkins’ statement in full below:

#TheFightContinues pic.twitter.com/QWDdvZgQNL

— Malcolm Jenkins (@MalcolmJenkins) June 5, 2018

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Travis Scott Sues ‘Wannabe Promoters’ Over Botched Pre-Super Bowl Performance

Read on: Variety.

In the run-up to Super Bowl LII in Minneapolis, a slew of artists and celebrities were booked for appearances billed as pre-game events. Among them was rapper Travis Scott, who entered into a contractual agreement with a local promoter called PJAM to perform a short set on Saturday, Feb. 3 at Myth Live in Maplewood, […]

‘Tom vs Time’ Director on Why the Obsession Around Brady and Gisele Is ‘Out of Control’

Read on: TheWrapTheWrap.

The world had to wait longer than expected to watch the final episode of Tom Brady’s “Tom vs. Time” series, as production was delayed due to the New England Patriots’ loss to the Philadelphia Eagles in Super Bowl LII.

The finale, that dropped on Facebook Watch Monday, featured the 40-year-old quarterback addressing the 41-33 defeat on Feb. 4 in Minneapolis.

“When you think about the game, you think about the loss,” he told director Gotham Chopra. “When you think about the season, you think about the successes. When you think about the year, you think about everything.”

Also Read: Tom Brady Details Battle With Age in Revealing ‘Tom vs Time’ Docu-Series (Video)

Chopra had previously postponed the documentary’s swan song so he could film “one final exit interview with our guy before we could figure out what Chapter 6 was truly going to be about,” he said last month.

The wait was worth it, however, as the episode shows the MVP quarterback diving deep into everything from what went through his head in the final seconds of Super Bowl LII (“I thought we were going to win the game”) to that controversial hand injury (“I’m thinking I really don’t know what happened to my thumb, but I know it doesn’t feel good,” Brady said).

TheWrap sat down with Chopra ahead of Super Bowl LII to chat about the incredible inside access he got to football’s first couple.

Also Read: Why Gotham Chopra, Tom Brady and Michael Strahan Call Their Show ‘Religion of Sports’

TheWrap: Were you surprised about the level of excitement around the series when it debuted last year?
Gotham Chopra: The obsession around Tom and Gisele [Bündchen] in Boston is out of control. I knew what we had, so the buzz wasn’t surprising, but I think the broader reception and response has been interesting. It has been a really great response, and even people outside of the football world who are not fans have said that they all aspire to be the best version of themselves and like to see how this guy has been able to put that together across such a length of time.

I hear all the time things like, “I’m a Steelers fan and I’ve hated the Patriots forever and I hate Tom Brady, but damn do I respect him now after seeing how committed he is.”

Why do you think “Tom vs. Time” makes him seem so much more relatable?
You’re still a human being, you’re still a husband, you’re still a son. What his mum went through last year [battling cancer] and what they’ve endured as family — that’s relatable. Nobody cares if you’re Tom Brady; when your mom is sick, then your mom is sick.

He’s got a 5-year-old daughter. She doesn’t care when he comes home, if he won or lost against the Carolina Panthers — she’s just glad her dad is home, and she wants to go to Build-a-Bear, because that’s what he promised her. That stuff is human and makes his accomplishments over 18 seasons that much more admirable.

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One of the aspects that have made the series a success is your close access to Brady. How did you manage that?
I am not dealing with managers and agents. I am texting with Tom and figuring it out … there’s not this machine around him. There’s no handlers. He is very humble in that way. Here’s this simple guy at the epicenter of the success. It’s been a dream project, a special relationship, and one I feel a lot of responsibility for because he is not just some subject who I got to know. I have to pinch myself occasionally, as I’m still also a fan, having grown up in Boston around the game and the Patriots in particular.

How much were you at the whim of the Patriots’ 2017 season wins and losses in making the series?
As a storyteller, the thing you can’t control is the circumstances as the season goes on. There are ebbs and flows, controversies and come-from-behind wins. Even leading up to the AFC Championship game, I was joking with him that he was doing all the work for me with the thumb thing creating so much drama and conflict. You can’t really script that.

What would have happened if they’d had a losing season? 
It would have, obviously, been different … but prior to the season, Tom had already established himself as the greatest ever, or at least in a very elite category. So I think we would still have told that story. I worked with Kobe Bryant and, in the season that we profiled, he was coming back from an injury and then got injured again. It was not the glorious, amazing ending to his career on the court but there was still a poignancy to it. You figure it out as a storyteller, and these are called “unscripted” series for a reason.

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Is there going to be a Season 2?
Only if something is dramatically different. I think what makes this season special is: 1) He’s not done anything like this before and he’s historically so private, and 2) The circumstances of this past year have been pretty unique. As far as I know, he’s not retiring, so that is not changing. Unless the circumstances are dramatically different or we just came up with a new idea, I wouldn’t want to do Season 2 just “because.”

Also Read: Boston Radio Station Loses Advertisers After Host Suspended for Racist Joke About Tom Brady’s Agent

What were your thoughts on the incident with the Boston sportscaster who criticized Brady’s daughter, Vivian, after she was on the show?
I was a little bit surprised and a little bit sensitive. I’ve gotten to know his family and kids … and I’m a parent, too. But then I also wasn’t surprised, everything Tom does in the fish bowl of Boston and its Boston radio. It is what it is. I wasn’t surprised at Tom’s response, either. He was instinctively protective on the one hand and then he when he heard the reaction, he was like, “Guys, let’s relax and not get this guy fired.” It was like “Monday” for him; by Tuesday it was something else.

Click here to watch the final episode of “Tom vs. Time.”

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Why Justin Timberlake, Jack Pearson and Krystal Nielson Are TV’s Social Media MVPs of the Week

Read on: TheWrapTheWrap.

Check out the week’s most emotionally reacted-to TV personalities and characters.

A pop-culture icon, a beloved patriarch and a “Bachelor” contestant had viewers talking passionately on social media over the past seven days.

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Jan. 31-Feb. 6 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

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It should come as no surprise that Super Bowl LII between the New England Patriots and Philadelphia Eagles, broadcast on NBC, inspired millions of Emotional Reactions (ERs) — 2,646,992, to be exact — during the period measured. Although Patriots quarterback Tom Brady was the most mentioned athlete during the night, halftime performer and musical icon Justin Timberlake generated tons of conversation as well. Viewer reaction to his performance was split, with some people loving the show and remarking how he’s still got amazing talent (and looks), while others yawned and dissed his fashion statement.

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Justin Timberlake killed it.. ????????

— Javier H. (@JaVI3411) February 5, 2018

Justin Timberlake is overrated ????

— Jackie (@jmsk1991) February 5, 2018

Justin Timberlake is so handsome ????

— khai???? (@khailatatyana) February 5, 2018

Justin Timberlake outfit was atrocious ????

— meehla (@MeehlaRaquel) February 5, 2018

After the Super Bowl, NBC aired a special episode of its hit series “This Is Us” (107,775 ERs), finally revealing how family man Jack Pearson (Milo Ventimiglia) died. The mystery around his demise has been central to the show’s overarching storyline, so it makes sense that the resolution generated so much conversation. Viewers cried out in heartbreak as the final puzzle pieces were revealed, with declarations of love and shock alike.

Also Read: Ratings: ‘This Is Us’ Grows 8 Percent From Last Week – Thanks Super Bowl LII!

????HOW DID JACK DIE OMG #ThisIsUs

— Soeur???????? (@Wasabiii_) February 5, 2018

#ThisIsUs ???????????????? Jack ????

— Melissa Armstrong (@Melissa_Diane1) February 5, 2018

OMG Jack is really dead #ThisIsUs

— Donte Everett (@donte_99394) February 5, 2018

Jack oh Lord my heart ???? #THISISUS

— Brandi Taylor (@brandiataylor41) February 5, 2018

The most recent episode of ABC’s “The Bachelor” prompted 24,604 ERs, with contestant Krystal Nielson being the most-mentioned. Drama ensued during a two-on-one date in the French countryside with fellow contestant Kendall Long, and (spoiler) Arie ended up giving Kendall the rose and sending Krystal packing. Fans were not exactly heartbroken; Krystal’s penchant for whining and general psycho-ness left many of them glad to see her go.

Also Read: ‘The Bachelor’: Jimmy Kimmel Puts Together Hilarious Montage of Annoying Sounds Krystal Makes (Video)

Krystal is CRAZZZZY. #TheBachelor

— Lex ???? (@LexNicoleJ) February 6, 2018

Krystal is repulsive #TheBachelor

— Neeeeelz (@neelie_swaim) February 6, 2018

Yassssss bye Krystal!!!!! #Bachelor

— Leslie Rubin (@LeslieRubinWCHS) February 6, 2018

HAHA SUCK IT KRYSTAL #TheBachelor

— stop republicans 2k18 (@heymisswaters) February 6, 2018

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Colbert Reveals an Even-Worse Dodge Ram Commercial Exploiting Martin Luther King Jr (Video)

Read on: TheWrapTheWrap.

Why stop at using Martin Luther King Jr. to sell pickup trucks, Dodge? Stephen Colbert just cut you a followup ad for your 2018 Ram — his also invokes The Dalai Lama, Joan of Ark, Helen Keller and others as pitchmen.

“Now, that sounds inappropriate — until you remember that Dr. King was awarded the J.D. Power And Associates Best Midsize Humanitarian,” Colbert joked of the original, actual and very real Super Bowl LII TV commercial.

The faux “Late Show” spot then boasted that the 2018 Ram has “an interior roomy enough for Harriet Tubman and Gandhi to make out with each other.”

Also Read: Eli Manning, Odell Beckham Jr Do ‘Dirty Dancing’ Routine in Super Bowl LII’s Best Ad (Video)

There were plenty of other cringeworthy exploitations of historical figures where that one came from.

Watch the CBS video above. The Dodge stuff comes up at the 4:24 mark.

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Super Bowl LII: Justin Timberlake’s Audio Malfunction and 15 More Things You Didn’t See on TV

Super Bowl LII: Justin Timberlake’s Audio Malfunction and 15 More Things You Didn’t See on TV

Read on: TheWrapTheWrap.

Whether you’re an avid sports fan or only watched Super Bowl LII for the commercials and Justin Timberlake’s halftime show, everyone knows by now that the Philadelphia Eagles broke their championship drought with a 41-33 win over the New England Patriots.

Even the G.O.A.T. Tom Brady couldn’t save the day with a spectacular Hail Mary attempt to Rob Gronkowski — who had nine catches for 116 yards and two touchdowns — in the final seconds of the game.

So the City of Brotherly Love has its first Super Bowl title, Brady broke another NFL record with his 505-yard passing performance, and millions of fans of both teams around the country were probably struggling at work on Monday.

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While most people watched from home or at a Super Bowl party, TheWrap braved the Bold North (where the temperature hovered around zero by the end of the game) to follow the showdown from inside U.S. Bank Stadium in Minneapolis.

Here are what you didn’t see on TV.

The show before the show
We all knew that JT was playing at halftime, but long before then DJ Dante, Kelly Clarkson and TV chef Andrew Zimmern entertained a select group of fans courtesy NFL on Location Experiences.

Bottleneck crowds
U.S. Bank Stadium has a capacity of 66,655 and at times it felt like every single guest was trying to arrive or leave at the same time. An hour before the game, a bottleneck halted all movement as everyone was struggling to get to their seats … but that was nothing compared to trying to get out again. With the temperature outside at around two degrees and Ubers in hot demand, thousands of fans fought to get up to Minneapolis’ famous indoor Skyway — up one escalator. Yep, that was about as fun as you’d imagine and very scary at times as the throngs pushed and shoved each other. Kudos to the stadium security and volunteers team for helping to keep everyone calm.

Also Read: Super Bowl LII: The Scene From Minneapolis (Updating)

Sports stars everywhere
From Philadelphia 76ers phenomena Joel Embiid to WWE Superstar Mojo Rawley, sports stars from every genre came out in person to catch the epic matchup. Who says you can’t be a fan just because you have fans?

Also Read: Super Bowl LII: ESPN’s Trey Wingo Tells Us Why NFL Fans Shouldn’t Have ‘Patriots Fatigue’

Eagles fans can actually spell
In the hours before kickoff, literally all you could hear in the stadium hallways was chants of “E.A.G.L.E.S – Eagles!” as Philly fans blasted out their traditional rally cry. We’re not sure if they could all remember how to spell it by the end of the night, however.

“Hamilton”-induced goose bumps
Despite the rowdy crowd, everyone was enamored by Leslie Odom Jr.’s rendition of “America the Beautiful” as “Hamilton” star Aaron Burr blew the roof off the stadium to kickoff the day.

Pink battles through the flu
Flu season officially has its grip on America, and even Pink has been suffering from it. But that didn’t stop the Philadelphia native from delivering a flawless performance of the national anthem for her hometown fans — sparking the first massive cheer of the day.

Trying to practice the flu away. I’ve been waiting to sing this song since 1991 when I saw my idol, Whitney Houston, own this song. And now, my chance has finally come. And it just so happens that this chance comes when I have two small Petri dish kids who literally cough INTO MY MOUTH and rub their snot on my cheek. You can’t write this stuff I swear! And here we are. I’ve arrived at another one of my dreams which is slowly becoming a sort of nightmare. I will tell you, this is one of the biggest honors of my life, singing this song in front of my family, my military family, my dad and brother and step mama and family and the world. And the EAGLES!?!?! I promise I will do my best, as I always do. As far as the gremlins that got me into this mess, you can cough at me for the rest of your lives. If it’s a contest, babies, you win. #spreadthelove #spreadthegerms #pleasegivememyvoiceback #ificansingimgonnakillit

A post shared by P!NK (@pink) on

Ka-ching!
The next huge cheer came when the Patriots won the toss after the Eagles picked tails but the coin landed on heads. And with that, thousands of dollars was either won or lost in Vegas. At least the Patriots won something on Sunday.

Also Read: Watch April the Giraffe and Jimmy Fallon’s Puppies Predict Super Bowl LII Winner (Videos)

Sold Out
Despite fears from ticket sellers that the attendance could be low because of the bitter cold (no one chooses to come to Minneapolis in winter!), the stadium appeared packed and it was hard to spot an empty seat on any level. However, we heard that ticket prices did dramatically drop on StubHub after kick off — to the delight of lucky fans still looking for a good deal.

Fallon faux pas
One of the many celebs tucked up in a luxury box was Jimmy Fallon, who — after stopping by StubHub’s Field House to help fans get their tickets before the game — was caught on the jumbotron. When he tried to wave, the “Tonight Show” host spilled beer of all his face. We think it was an accident, but it’s always hard to tell with Fallon. The “This Is Us” cast, Miles Teller and Kevin Hart were also flashed up on the big screen, but for some reason when Steph Curry was shown, everyone booed.

Family affair
Even with ticket prices well into four figures, there were tons of little kids enjoying the game, many of them as young as three or four (and we’re not just talking about Brady and Gisele’s children, who apparently cried when their dad lost). While most were too small to see over the crowds, they got resourceful and stood on the seats. We especially loved the four-year-old boy who had a VIP Patriots Post Party ticket in his laminate. We assume he was dancing to J-Lo and Gucci Mane like the rest of us until 3 a.m.

Stage Makeover
Few things are more impressive than watching a football field be transformed into a full concert venue in a matter of minutes. The moment the second quarter of the game ended, hundreds of venue employees swept in to build the stage for Justin Timberlake.

Also Read: Philadelphia Eagles Defeat Defending Champion Patriots in Wild Super Bowl LII

Sound problems and selfies
JT’s halftime show has been debated more fiercely than most of the referee calls, and while he definitely played it safe following 2004’s Nipplegate debacle, the crowd really got into the show and were up on their feet dancing the whole time. The purple tribute to Prince was a definite pleaser especially to the local Minnesotans there, however, the sound quality inside the stadium was not up to par and had many people scratching their heads.

One person who did have a blast was “Selfie Kid” — the boy who was surprised by the “Filthy” singer when he ran into the crowd and took a photo with him … then stayed there for an uncomfortable amount of time while the youngster didn’t know what to do with millions of eyes watching him. So of course, he did the default “look at my phone and pretend it’s not happening” move.

 

Strict instructions for Prince
As cool as the Prince tribute for a rendition of “I Would Die 4 U” was when the entire crowd held up purple lights, it didn’t come easy. Each seat had either a little flashlight or a laniard underneath it and you had to light it at a specific time. Maybe the Super Bowl host assumed that everyone was already drunk as the instructions took at least five minutes to explain — and then he repeated it in case you weren’t listening. We get it … we can spell and we can activate a light.

Gender equality
For once, the women could enjoy empty bathroom lines while the men had to queue 50-people deep each time. We’re not sure if that means guys are more dedicated NFL fans, drink more beer or that women were just smart enough to watch in the warmth from home.

Also Read: Rich Eisen on Why Super Bowl LII Will Be ‘Jaw-Droppingly Incredible’ (Video)

Odell and Eli for the win
Eagles fans traditionally hate the New York Giants as they are NFC East rivals, and Patriots fans hate them because them beat them in two Super Bowls — but everyone loved Odell Beckham Jr. and Eli Manning’s take on “Dirty Dancing.” The NFL spot, which was one of the few commercials played inside the stadium on the jumbotron, featured the wide receiver as Jennifer Grey getting lifted by Manning in the role of Patrick Swayze. It was a total winner and got everyone laughing on an otherwise serious day.

Fly Eagles, Fly …
We challenge anyone who was in U.S. Bank Stadium to get the “Fly, Eagles Fly” fight song out of their head for the next week. Every single Philly fan was blasting it out while they walked out of the game after the last-second win — and as we mentioned before, that took a very long time (especially if your team had just lost in the Super Bowl).

As Bradley Cooper lost his mind with joy in a luxury suite, his “Silver Linings Playbook” co-star Jennifer Lawrence  reportedly grabbed the mic on an L.A.-bound Delta flight and led a performance of the victory song over the PA system.

JENNIFER LAWRENCE SUPPORTS THE EAGLES MY SILVER LININGS HEART IS ON FIRE https://t.co/E9pDk7fGIC

– susan (@sassyjoshifer) February 4, 2018

And with that, we’re on to Super Bowl LIII – see you in Atlanta!

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Super Bowl LII Tackles 103.4 Million Total Viewers on NBC, Down 7 Percent From Last Year

Read on: TheWrapTheWrap.

NBC’s Super Bowl LII was gang-tackled by 103.4 million total viewers, according to Nielsen.

That’s down 7 percent from 2017’s big game, though the number is good enough to make LII the No. 10 most-watched TV show in U.S. history. Its Nielsen viewership peaked at 112.3 million viewers from 10-10:15 p.m. ET, which was during the fourth quarter.

With streaming and additional platforms counted, the Philadelphia Eagles’ first Vince Lombardi Trophy win hauled in 106 million overall audience members. Not surprisingly, it was the most-streamed Super Bowl ever.

A few million more eyeballs will be tallied when out-of-home viewers are added in on Thursday.

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Last year’s Patriots comeback win on Fox earned 111.317 million total viewers and a 37.1 rating among adults 18-49. In 2015, NBC posted an all-time-high 114.442 million total viewers with a 39.1 key demo rating.

As we reported earlier today, the Philadelphia Eagles’ landmark victory over the New England Patriots scored a 47.4 overnight rating/70 share in the 56 metered markets. That was down 2.8 percent from the prior year’s 48.8.

It is important to remember here that this season’s overall NFL ratings were down quite a bit year over year.

Read all about last night’s on-field action here.

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How Much Tide Spent on Super Bowl LII Advertising

Read on: TheWrapTheWrap.

Tide removed a recent stain from its brand on Sunday — but all of those Super Bowl LII ads cost parent company Procter & Gamble a pretty penny to pull that off.

Airing 90 seconds of TV spots and 10 seconds of billboards, the laundry detergent brand dropped tens of millions of dollars last night in order to shift the conversation from kids (and stupid adults) eating Tide Pods to David Harbour (“Stranger Things”) hilariously noting every Super Bowl commercial is actually a Tide ad. The campaign was successful — but just how costly was it?

With 100 seconds flat of television time during the Super Bowl, the cost calculation isn’t so tough. This year, NBC charged $5-plus million for a 30-second Super Bowl ad, on average. If we go with just $5 million, even for the low-end, you’re talking a cost of $167,000 per second. Extrapolate that over 100 seconds and Tide just got a $16.667 million bill from NBC.

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And that’s the low-end. It also only represents the cost for the actual airtime — these commercials and their celebrity endorsements cost millions of dollars more to make happen. Here is the point in the post where we tell you that neither Tide nor NBC Sports would tell us just how much the brand spent on Super Bowl LII advertisements.

Considering some 30-second slots sold for $5.5 million per, Tide’s bill from NBC could be as high as $18.333 million. But in reality, if the Procter & Gamble brand got in early and bought in bulk, the company’s itemized all-in receipt probably didn’t sum to that ceiling.

Oh, and Tide wasn’t the only P&G brand to air ads during Super Bowl LII. Febreze also ran a 30-second spot — so add $5 million more to the umbrella corporation’s tally. No wonder shares of its stock are trading down this morning. (OK, just like 50 cents per share, but still.)

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Super Bowl LII: Eagles Win Slips 2.8 Percent in Early Ratings From Last Year

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Super Bowl LII was an instant classic, and the earliest Nielsen numbers pretty much back that up. The Philadelphia Eagles’ landmark victory over the New England Patriots scored a 47.4 overnight rating/70 share in the 56 metered markets.

While that’s a gaudy return, the very preliminary rating is down 2.8 percent from last year’s big game.

All-told, last year’s Patriots comeback win on Fox earned 111.317 million total viewers and a 37.1 rating among adults 18-49. That game recorded a 48.8 household rating among those aforementioned 56 metered markets, which get reported hours earlier than the overall audience count comes in.

In 2015, NBC posted an all-time-high 114.442 million total viewers with a 39.1 key demo rating. The metered market rating for that game was a 49.7. Those records still stand.

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Super Bowl LII’s overnight rating ranks ninth among all Super Bowls and is the third best of the 19 NBC has televised.

Yesterday’s game peaked with a 52.2/74 rating during the fourth quarter.

It is important to remember here that this season’s overall NFL ratings were down quite a bit year over year. Final numbers for Sunday’s game will be available later on Monday.

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Here are the Top 10 metered markets for Super Bowl LII:
1. Buffalo, 56.4/78
2. Philadelphia, 56.2/81
3. Boston, 55.9/81
4 (tie). Minneapolis-St. Paul, 54.9/82
4 (tie). Pittsburgh, 54.9/73
6. Norfolk, 53.9/73
7. New Orleans, 53.0/72
8. Providence, 52.5/77
9. Milwaukee, 52.3/73
10 (tie). Seattle, 52.2/79
10 (tie). Kansas City, 52.2/73

Read all about the on-field action here.

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Jimmy Fallon Channels Bob Dylan to Take Aim at Trump, Mel Gibson (Video)

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Jimmy Fallon’s rock star impersonations have been some of the “Late Night” host’s more popular bits.

On a special, live post-Super Bowl LII edition of his show that was filmed after the game in Minneapolis, Fallon threw on a pair of sunglasses, a harmonica and strapped on an acoustic guitar to channel Bob Dylan — and troll President Donald Trump.

Following a conversation with halftime performer Justin Timberlake, Fallon showed up in the black-and-white clip as Dylan, and reworked the singer’s iconic “The Times They Are A-Changin’.”

Instead of spoofing a song that was a rallying cry for ’60s protests, Fallon used the bit to criticize Mel Gibson and Donald Trump, though he didn’t directly mention the president by name.

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“Come women and men who hashtag #MeToo,” Fallon sang, channeling the Minnesota native and Nobel Prize winner. “And believe me when I say that we believe you. We give the man who calls out ‘fake news,’ #TimesUp. Our silence we’re breaking. Even though Mel Gibson was in ‘Daddy’s Home 2,’ the time’s they are a-changin’.”

Fallon also defended the press, singing: “Come journalists, writers who report the facts / And brandish your pen to fend off his attacks / Look past what he says and look at how he acts / The fire and fury is raging / For his words can hurt, but your words can fight back / New York Times, they aren’t a-failin’.”

Watch the clip above.

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Philadelphia Eagles Defeat Defending Champion Patriots in Wild Super Bowl LII

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Congratulations to the Philadelphia Eagles, winners of Super Bowl LII!

Sunday marked the NFC East franchise’s first-ever Super Bowl victory — the Eagles had won three NFL Championships, but those were all before the AFL and NFL merged in the 1960s. Until tonight, Philly was 0-2 in actual Super Bowls. That streak was snapped with this evening’s nail-biting win over the defending champion New England Patriots, 41-33.

The Pats didn’t go down without a fight though. Tom Brady threw for a whopping 505 yards — the most ever in any postseason game — and 3 touchdowns.

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For the team in green, eventual game MVP Nick Foles racked up 373 yards and threw for 3 scores. Foles, who took over towards the end of the regular season for injured starter Carson Wentz, cashed in on a little trickery with a receiving touchdown of his own.

The quarterbacks had one turnover apiece. A Brady fumble towards the end of the game proved particularly costly.

Four receivers reached 100 yards during the NBC broadcast — three of them from New England’s sideline. Philly’s LeGarrette Blount rushed for 90 yards and a score.

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The Eagles led 22-12 at halftime. That unusual score was brought to you by way of some missed kicks and a squandered two-point conversion attempt by the birds. The game got cleaner in the third and fourth quarters, and the scoreboard operator was overworked until the final whistle.

The Pats drew first blood after Justin Timberlake’s Pepsi Halftime Show. The back-and-forth scoring continued from there, with very little defense to be found from either team. There was just one punt all night — let that sink in for a moment. Oh, and the huge underdog upset, we suppose.

All set? Now let’s go kill off Jack Pearson (Milo Ventimiglia), shall we, “This Is Us” viewers?

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It took three full quarters for Super Bowl LII’s best commercial to air. In an ad for the NFL itself, New York Giants players Eli Manning and Odell Beckham Jr. re-created the final dance from “Dirty Dancing” — yes, including the big lift.

“Wanna work on that thing?” Manning asks his star wideout at the start of the one-minute spot.

“Yeah, let’s do it,” Beckham replies, before the two convert on an uncontested extra touchdown after practice.

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The route isn’t what they were working out, however: Cue “(I’ve Had) the Time of My Life” by Bill Medley and Jennifer Warnes. The quarterback and his go-to receiver nailed the entire thing — you know, if you can excuse Manning’s complete lack of rhythm.

Watch the full commercial via the video above. Landon Collins is also excellent in the spot, which features offensive linemen Brett Jones, John Greco, Chad Wheeler, D.J. Fluker and John Jerry as backup dancers.

The ad was choreographed by Stephanie Klemons from “Hamilton” — props to all involved. For those feeling nostalgic, watch the original routine by Patrick Swayze and Jennifer Grey below.

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‘Westworld’ Brings Itself Back Online With Season 2 Trailer (Video)

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HBO gave fans more than a violent delight when it revealed the first full-length trailer for Season 2 of “Westworld” — not to mention its return date of April 22 — during Super Bowl LII on Sunday.

The commercial (directed by co-creator Jonathan Nolan) is narrated by Dolores (Evan Rachel Wood), the leader of the host rebellion, who tells us all, “this world is a lie, and we’ll burn it to the ground and build a new world, our world.”

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A few other tastes we get of the upcoming season are a shot of falling snow (huh?), what we assume is that unfinished host of Ford’s (Anthony Hopkins) hovering behind Bernard (Jeffrey Wright) and a savage scene of android bulls led on a rampage through the Delos Destinations labs by host Maeve (Thandie Newton).

Oh, and we should also note the track Nolan selected to accompany the ad was an instrumental version of Kanye West’s “Runaway.”

Before you go dissecting every frame, you should know that some of the footage used is exclusive to the trailer, HBO confirmed to TheWrap. So while you can theorize away, it’s safe to assume there are probably more than a few misdirects.

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HBO has only purchased ad time during the Game of Games twice before, in 1997 and 1998, for spots promoting thenetwork in general. The fact that a Super Bowl ad costs more than a pretty penny and that Nolan created the trailer himself indicates HBO is not messing around when it comes to the second season of the J.J. Abrams-produced sci-fi series.

Watch an extended 90-second version of the ad (a 30-second version ran during the big game) above.

“Westworld” Season 2 premieres on April 22 at 9/8c on HBO.

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Justin Timberlake runs into the stands, pays tribute to Prince at the Super Bowl Halftime show

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Weirdly, the lead-up to Justin Timberlake’s big return to the Super Bowl Halftime Shoe has been largely about managing expectations. Rather than teasing something that the world has never seen before, Timberlake has been telling people not to get too excited about a surprise appearance from Janet Jackson or the other…

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Inside Diet Coke’s Return to Super Bowl Advertising

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The Coca-Cola Company on Sunday night is placing a lot of weight on Hayley Magnus’ shoulders. The Australian TV and film actress was supposed to shoot a six-second video that Coke executives planned to use for social media support in a big campaign for Diet Coke. She was supposed to do something funny with her […]

Janet Jackson Will Not Perform at Super Bowl LII

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The swirling rumors and speculation about whether Janet Jackson will make a cameo appearance during Justin Timberlake’s halftime performance at today’s Super Bowl LII have finally been allayed. The pop star issued a statement via social media clarifying that she will not performing. It reads, “To put to rest any speculation or rumors as to […]

What Time Is ‘This Is Us’ on Tonight?

Read on: TheWrapTheWrap.

NBC has promised to answer all your burning questions about Jack Pearson’s (Milo Ventimiglia) death during the special post-Super Bowl episode of “This Is Us” on Sunday. And while we know you are not emotionally prepared for the certain-to-be-emotionally-charged episode, you can at least be logistically ready by knowing exactly when to tune in after the showdown between the New England Patriots and Philadelphia Eagles.

The promo vaguely states the start time as “after the Super Bowl” and encourages you to “set your DVR with extra time” — and that’s honestly the best advice NBC can give, as it’s impossible to pin down exactly what time the Super Bowl will end and “This Is Us” will begin.

The broadcast’s start time has varied year-to-year for shows like “Friends,” “Glee,” “The Blacklist” and “Alias,” which have all been given their shot after the game.

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When the episode begins will depend on the chances that Super Bowl LII goes into overtime — which could push the “This Is Us” start time close to (or possibly past) 11 p.m. ET.

If you check your DVR, you’ll see that the recording is set to begin at 10:15 p.m. ET/7:15 p.m. PT and runs 80 minutes in length. This is because the episode will be the show’s longest ever (by approximately three minutes), and a buffer was added in case the game runs long.

Since the usual time slot for the family drama is Tuesdays at 9/8 c on NBC, you will at least know where to find it next week, when a new episode airs just two days after the special Sunday broadcast. Consider it the Peacock’s gift to you after offing Jack.

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