‘Nick Cannon Presents: Wild ‘N Out’ Gets 90-Episode Renewal Through Season 16 As MTV Extends Ratings Growth Streak

Read on: Deadline.

EXCLUSIVE: Ahead of Wild ‘N Out’s 13th season premiere this summer, MTV has ordered 90 additional episodes of the Nick Cannon-hosted comedy improv competition series to take it through Season 16.
The multi-season pickup is a recognition of …

Heidi Montag Defends Diversity on ‘The Hills’: ‘We Don’t All Look the Same – Audrina Has Darker Hair’ (Video)

Read on: TheWrapTheWrap.

Count on Heidi Montag to flub a question on the lack of diversity on the cast of MTV’s “The Hills” and its upcoming reboot “New Beginnings” with Audrina Patridge, Whitney Port and former “The O.C.” star and reality-show newcomer Mischa Barton.

Asked in a Vogue magazine video interview if she wishes “there was a little more diversity represented,” Montag responds, “We don’t all look the same. I mean, Audrina has darker hair. I feel like Mischa has darker hair.”

See, they’re not all blondes so… diversity!

Also Read: MTV’s ‘The Hills’ Reboot Adds Pamela Anderson and Tommy Lee’s Son, Brandon Thomas Lee

Still, Montag’s acknowledged the narrow focus of the reality show’s depiction of the privileged life of Southern California young adults.

“But yeah, we’re California girls and it’s a group of friends, and that just happens to be the group that came together,” she continues. “But you know, that’s just the way the show was. I have other, very diverse friends that are not featured on the show.”

The original edition of “The Hills,” a spinoff of “Laguna Beach: The Real Orange County,” aired for six seasons on MTV from 2006 to 2010 and followed aspiring fashion industry figure Lauren Conrad and her housemate, Montag and their friends Patridge and Port.

Watch video of the Vogue interview below.

Heidi Montag‘s response to being asked about the lack of diversity on The Hills is precisely what you would expect pic.twitter.com/YFDXqHRuJI

— Gianluca Russo (@G_Russo1) March 6, 2019

MTV plans to roll out “The Hills: New Beginnings” this summer.

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Pluto TV CEO on Impact of $340 Million Viacom Deal – and a Possible Premium Streaming Plan

Read on: TheWrapTheWrap.

The demise of traditional, ad-supported TV has been greatly exaggerated, according to Tom Ryan. The CEO of Pluto TV has tried to take the best of what old-school television has to offer — accessibility, quality programming, curation — and use it to power his Los Angeles-based streaming startup that Viacom acquired for $340 million in a deal that closed on Monday.

“We’ve grown fast, but we’re going to grow a heckuva lot faster now that we’re partnering up with Viacom,” Ryan told TheWrap.

At a time when Netflix is reinventing the way viewers watch and pay for content, Pluto TV has doubled down on the sanctity of free, ad-driven entertainment — though Ryan said Pluto TV could consider a paid “premium” option down the line. Ryan, who will remain as Pluto TV’s CEO, also teased that a “significant” portion of Viacom content will migrate to Pluto TV.

Though he declined to detail the exact number or any specific titles that might stream on Pluto, Viacom has held back hit shows like MTV’s “Jersey Shore” and Comedy Central’s “The Daily Show” from streaming services like Hulu and YouTube TV.

Also Read: Viacom Buys Streaming Service Pluto TV for $340 Million in Cash

Viacom chief Bob Bakish, who has spearheaded the company’s digital push since taking the reins two years ago, said last week that Pluto TV will serve as the “cornerstone” of its direct-to-consumer strategy by giving Viacom a free platform to upsell viewers on content from Noggin, Comedy Central and “a new Nickelodeon product.”

Since launching in 2014, Pluto TV has added more than 100 free channels covering movies, TV and news. After doubling its user base last year, the company now boasts more than 12 million monthly viewers who are streaming on mobile, smart TVs and a myriad of devices, including Roku and Apple TV.

TheWrap caught up with Ryan one day after the Viacom deal closed to discuss his new overlords and how much time viewers are spending watching free TV.

You launched Pluto TV as an ad-based video on demand [AVOD] service, just as Netflix was ramping up the SVOD revolution. Why did you pursue that strategy?

When you launch a company, you need to look for opportunities that are unmet customer needs and often times opportunities that are under-appreciated to most players. If you’re building something that everyone already believes is the way things are going to be, even if it scratches a customer itch, then you’re probably already too late to the market.

AVOD has been overlooked and under-appreciated for a very long period of time. We made a bunch of contrarian — or seemingly contrarian — bets whens we launched the business, about the power of linear. At the time we launched Pluto TV, everyone said the world was moving to subscription video on demand, that people won’t watch ads, people want to DJ their way through video experiences and play everything from start to finish on demand. We knew people are creatures of habit and people like to be programmed to.

Also Read: 5 Questions With Pluto TV’s Amy Kuessner on Creating ‘Truly Unique Entertainment Options’

What lessons from “traditional TV” has Pluto TV brought to the streaming world?

Traditional TV has done so many things right over the years. It’s given you a great place to go for a wide range of premium content, aggregated into interspace channels and delivered in an easy-to-channel-surf guide. Those are fantastic things that served traditional TV over the years.

But I think, as with any new thing, once there’s a view the world has changed and you see some of the major SVOD players emerge, there becomes a conventional group think that that’s the only way to compete.

Consumers want to have a lot of the things traditional TV has done well over the decades, but they want it on an internet-connected product. They want to watch it over the internet or on their phone.

If we look back over the course of television history, a significant portion of the great content that we’ve known and love has been funded by advertising, so why would that change in the future? A significant portion of television will continue to be funded by advertising, even though we’re in this golden age of television in part because the major SVOD services are investing so heavily [in ad-free content]. That’s great for consumers, but consumers are only going to subscribe to so many subscription services.

A look at Pluto TV

How can Pluto TV alleviate “subscription fatigue”?

Ampere Research said [last June] the average OTT household subscribes to 2.8 subscriptions.

So that’s Netflix, Amazon Prime Video and everyone else fighting for that 0.8, right? So what Pluto allows is we gives you an easy, free and highly-curated way to create your bundle.

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Pluto TV has experienced you’ve called “explosive” growth, doubling monthly viewership to 12 million users by the end of last year. How much time is the average user spending per session on Pluto TV, on both TV and mobile? 

We’ve seen growth on both mobile and connected devices. Our average session duration on connected TVs is over two hours. And our average session duration on mobile is about a half an hour, which is really good when you think about consumption on a small-screen device.

But clearly the session duration on connected TV, which is true lean-back living room viewing, is much longer, which has been so gratifying. We’re looking to be the predominant free-streaming TV app that you engage with in your living room on your connected TV, whether that’s a smart TV, connected video player or a gaming console.

Why was Viacom the right partner for Pluto TV?

They help us accelerate our growth even faster. Our mission has been to entertain the planet, and we want to be a free streaming platform that is entertaining people around the world with the best-in-class free television service.

I come back to the main categories of value that were really driving the decision to do this deal in the first place. They have a massive amount of premium content that they’ve held back from SVOD services that can come to Pluto TV — and that can make our offering that much more premium that much more quickly.

We believe that partnering with a world-class media company like Viacom brings premium content to Pluto, brings a marquee brand to Pluto. [Viacom is a company] that can help us advance our advertising capabilities — I believe they sell $4 billion worth of ads each year — and also has a global footprint. These are all major accelerants to what we’ve already built.

Also Read: Mastering the Ins and Outs of Building Linear OTT Channels

Is “Pluto TV Premium,” or a paid subscription version of Pluto TV, a possibility?

We’ve always had a vision at Pluto as a standalone company of building a freemium offering over time. And Viacom has also announced since the deal there’s an opportunity for Pluto to serve as that free, highly-engaged OTT audience that can be presented with products like Viacom’s subscription services. So there’s already a shared vision there. How that will manifest itself is not yet fully determined or announced.

But absolutely, when you have a group of highly engaged free users and they’re making your service one of their go-to destinations services for their TV viewing, it absolutely makes sense to look at providing them with additional services and paid services.

What digital trends are you keeping an eye on in 2019?

I do believe you’re going to see an explosive growth in the viewership that comes from connected TVs. Not just from app stores but from an increasingly sophisticated set of services. Because hardware companies want to be in the content and services businesses. Hardware is a low-margin business but they build up very valuable audiences and they want to further monetize what they’ve built by being higher-margin content and advertising based revenue. and I think companies like ours are really well positioned to assist companies get into that.

So I think there’s going to be a lot more that rolls out in terms of built-in television experiences that provide a free and instant out-of-the-box entertainment experience for customers of smart TVs and other products. It’s not an unknown trend, but I think it’s a trend that’s really poised for rapid growth.

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14 Shows That Were Canceled on Awful Cliffhangers (Photos)

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We know sometimes it’s impossible to know when a TV show is going to end, but that makes these series finales all the more difficult to accept. These were the shows that were canceled with unanswered questions or loose plot threads and were never…

Facebook Watch & MTV’s ‘Real World’ Reboot Final Cast Members To Be Determined By Fans

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This is the true story of how one social media platform partnered with MTV to bring The Real World back to the masses. Facebook Watch and MTV Studios are launching the previously announced reimagined version of the old school reality series. As an adde…

MTV’s ‘The Challenge’ Hits 5-Year Ratings High With ‘War of the Worlds’ (Exclusive)

Read on: TheWrapTheWrap.

The latest episode of MTV’s “The Challenge: War of the Worlds” has earned the franchise its highest-rated episode since 2013.

The episode pulled a 1.55 rating among adults under 50 with three days of delayed viewing factored in, according to Nielsen, making it the highest-rated installment in the “Challenge” franchise since 2013’s “Rivals II” nearly 10 seasons ago.

Aired on Wednesday, Feb. 13, the second episode of the season saw a key player, last season’s champ Ashley Mitchell, as well as her teammate, former “Bachelorette” suitor Chase McNary, eliminated from the competition.

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It also marked a five percent increase in the demo over the Feb. 6 season premiere.

The 33rd season of the long-running competition series has seen longtime veterans team up with rookie prospects from franchises including “The Bachelor,” “Big Brother,” “Love Island,” “Survivor” “American Ninja Warrior” as well as other MTV stars from “Geordie Shore,” “Ex on the Beach” and “Floribama Shore.”

“The Challenge” is created and produced by Bunim/Murray Productions. Gil Goldschein, Julie Pizzi, Scott Freeman and Justin Booth serve as executive producers. Jack Reifert and Danny Wascou are co-executive producers.

“The Challenge: War of the Worlds” airs Wednesdays at 9/8c on MTV. Watch a preview for the next episode below.



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MTV Chief Chris McCarthy On How The Network Got Back In Rhythm: “Now Is Our Opportunity To Grow And Play”

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MTV Returns To Jersey Shore For Dating Series ‘Double Shot At Love With DJ Pauly D & Vinny’

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Take two Jersey Shore veterans, add 20 single women and you have Double Shot at Love with DJ Pauly D & Vinny, a dating competition series just greenlighted at MTV. Said bachelors are Paul Delvecchio and Vinny Guaagnino, veterans of the original rea…

MTV Orders ‘Jersey Shore’ Dating Series Starring Vinny and Pauly D

Read on: TheWrapTheWrap.

MTV has picked up a new “Jersey Shore” spinoff, allowing fans of the show to vie to win the hearts of its two biggest bachelors, Vinny Guadagnino and DJ Pauly D.

Announced by the network on Friday, the reality dating series “Double Shot at Love With DJ Pauly D & Vinny” will see two of the show’s stars attempt to find love from a group of 20 contestants while simultaneously competing against one other for the affection of the contestants as well.

No premiere date has been announced, but the series is slated to premiere later this year.

Also Read: MTV Launches ‘Jersey Shore’ YouTube Channel With New Snooki and JWoww Shows (Exclusive)

Per MTV, “Paul ‘DJ Pauly D’ Delvecchio continues to tour the world DJing while holding down a Las Vegas residency, but are any of the contestants ready to keep up with his luxurious lifestyle?” and “Vinny Guadagnino is ready to get back into a relationship, but will the Staten Island keto-guido find someone to take home for Sunday family dinner?”

The original “Jersey Shore” became a breakout hit for MTV in its first run in 2009, thanks to the show’s unforgettable personalities, including Angelina Pivarnick, Jennifer “JWoww” Farley, Michael “The Situation” Sorrentino, Nicole “Snooki” Polizzi, Paul “Pauly D” DelVecchio, Ronald “Ronnie” Ortiz-Magro, Samantha “Sammi Sweetheart” Giancola, Vincenzo “Vinny” Guadagnino and Deena Nicole Cortese.

The show was revived under the title “Jersey Shore: Family Vacation” last year, bringing back the original cast members for another go nearly a decade later. A third season of the revival is already slated to air later on MTV this year.

Like “Jersey Shore” and “Family Vacation,” “Double Shot at Love” will be produced by MTV, SallyAnn Salsano and 495 Productions.

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‘Lindsay Lohan’s Beach Club’ Opens for Business as Top 5 New Cable Show of the Season Among Young Adults (Exclusive)

Read on: TheWrapTheWrap.

“Lindsay Lohan’s Beach Club” popped open its umbrellas on the beaches of MTV Tuesday night, as one of the top 5 new cable show’s of the season to-date among young adults, TheWrap has learned exclusively.

The actress and entrepreneur’s new hour-long docuseries — which follows Lohan as she attempts to build an empire with her new club, Lohan Beach House, in Mykonos, Greece — came in at 8 p.m. with a 0.39 rating in the 18-34 demographic, according to Nielsen’s “Live + Same Day” data.

That puts the start of “Lindsay Lohan’s Beach Club” at No. 5 on the list of this season’s top cable show debuts among that specific demo, behind VH1’s “T.I. & Tiny: Family Hustle” (0.92),”Remy & Papoose” (0.69) and “Cartel Crew” (0.65) and MTV series “How Far Is Tattoo Far” (0.59), in that order. (Those are all shows broadcast on Viacom-owned nets, by the way.)

Also Read: ‘Lindsay Lohan’s Beach Club’ Gets Premiere Date, Teaser From MTV (Video)

Along with that 18-34 rating, Lohan’s series came in with a 0.59 rating among women 35-49, a 0.52 rating with women in the 18-24 range and a 0.61 among women 25-34.

A network insider tells TheWrap MTV expects a big lift for the series when delayed viewing is added in via “Live + 3 Day” numbers.

It’s worth noting the docuseries premiered on a night where cable and broadcast news networks were airing President Trump’s address to the nation and the Democratic response to his “border wall” speech from 9-9:25 p.m. ET, which could account for a boost in ratings for Lohan’s competition.

“Lindsay Lohan’s Beach Club” airs Tuesdays at 8/7c on MTV.

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‘Lindsay Lohan’s Beach Club’: Messiest Moments From the Premiere

‘Lindsay Lohan’s Beach Club’ Gets Premiere Date, Teaser From MTV (Video)

‘Lindsay Lohan’s Beach Club’: Messiest Moments From the Premiere

Read on: TheWrapTheWrap.

MTV’s new series “Lindsay Lohan’s Beach Club” strands a bunch of hard bodies in Greece, throws them all in a house together and tasks them with a job that basically amounts to drinking and partying. The results are predictably sloppy.

In a similar spirit to that of Bravo’s “Vanderpump Rules,” “Lindsay Lohan’s Beach Club” is ostensibly about a group of hot young employees trying to make a name for themselves under their semi-famous boss. The cast, a group of American party promoters, bartenders, hosts and waitresses, are all enlisted to serve as “VIP hosts” at Lohan’s Mykonos club, where they’re tasked with selling a good time to a bunch of vacationers.

But also like Bravo’s hit “Housewives” spinoff, “Beach Club” is much more interested in the dumb things its stars do and say than their actual abilities to do their job. And lucky for us, this show encourages its cast to do and say a lot of dumb things.

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Like, for instance, when the hosts are introduced to Lohan, their boss, on their first night in Mykonos, Greece. Literally, in the middle of the night. Lohan surprises the hosts — who are, again, her employees — at their home after they’ve all had what was surely more than their fair share to drink and jumped half-naked into the pool.

MTV

And it only gets worse from there, as the hosts try to one-up each other in the eyes of Lohan and her mononymously identified “business partner” Panos.

Here are just a few of the messiest, silliest, most embarrassingly melodramatic moments from the “Lindsay Lohan’s Beach Club” series premiere:

Also Read: Lindsay Lohan Gets Punched in Face After Accusing Refugee Family of ‘Trafficking’ (Video)

MTV

1. The cast introductions

The show wastes no time making endearing fools out of its cast, cherry-picking some of their most outrageous soundbites for their introductions.

Given that the show is premised on these people trying to make careers in the hospitality-nightlife space, they all frame themselves as serious people who take their jobs very seriously. “Celebrities come in, they want to talk about their problems. You’re essentially a therapist for these people,” says Hollywood bartender Billy Estevez, who is, to be clear, a therapist for absolutely no one.

But again, drama and pettiness are far more interesting than professional development, so that is essentially Billy’s only spoken line in the entire episode.

Mike Mulderrig, the bisexual nightclub host from Los Angeles, takes a different approach and fares slightly better by boasting that he’s “woken up in celebrities’ beds before” (congrats?), while the young, D.C.-based bartender Gabi Andrews — who walks away with much of the episode’s runtime — proudly proclaims, “This is my time for my ho phase and I’m fully embracing it.”

But none of these dummies could hold a candle to…

MTV

2. Just about everything Brent said or did.

Las Vegas party promoter Brent Marks certainly looks the part, but it’s his attitude and demeanor that really sells it. It’s the same reason he dominated the premiere’s storylines and will likely do the same with the rest of the season.

“My friends back home call me a waitress slayer. I’ve been let go from a job because I was sleeping with all the waitresses,” he says at one point in the episode before later going on to admonish Gabi for behaving unprofessionally.

3. “It’s like me going to meet Steven Spielberg in a bra.”

Gabi should be ashamed that her first meeting with Lohan came while she was dripping wet, wearing a bra. And Lohan, probably with some producer influence, definitely went out of her way to shame Gabi for it. “I want to build an empire here. This is not ‘Girls Gone Wild,’” she says.

Never mind the fact that Gabi was set up to be ambushed by Lohan at her place of residence in the middle of the night and pulled out of the pool for a meeting without given an opportunity to get dressed.

Also, is Steven Spielberg taking meetings with Lindsay Lohan?

MTV

4. Poor Gabi is forced to dye her hair pink because the DJ already has blue hair.

22-year-old Gabi is clearly in over her head, but she’s just so dang happy to be there and given the chance to prove herself. So when Panos and Lohan say, “Dye your hair pink,” she just says, “How high?”

“Gabi has blue hair. We have an issue with this,” Panos explains, deadly serious, in one of the show’s many, many interview segments. “Our DJ has blue hair as well. We can’t have two people with blue hair.”

So Gabi does it! She bleaches her hair in the backyard and dyes it the brightest shade of pink you’ve ever seen. “It looks better,” Panos says, unconvincing. “I need to get used to it, but I like it,” she replies, somehow even less convincing.

All this after Gabi fell into the producer trap of getting drunk and sloppy just in time to embarrass herself on camera, in front of the entire cast. Rookie mistake, but damn it if that didn’t make Gabi even more eager to go the extra mile.

MTV

5. Jonitta and Brent bring the drama.

The first big confrontation of the season comes at the tail end of the premiere, when Jonitta calls Brent out for “entertaining” a VIP guest by getting frisky in the cabana and making out on the beach instead of encouraging her to spend more money at the club.

“What was she buying in the ocean?” she asks.

“If it was a guy, you’d be all over his dick … [but] for God’s sake it’s a girl that has actual money for once,” he replies, attempting to flip her very good argument about double standards in hospitality back on her, but too drunk to make a coherent point. “Boom. Mic drop.”

Luckily for Brent, though, there are no bonus points for coherence on “Beach Club.” The next day, Panos gathers the hosts and applauds Brent for what any reasonable boss would otherwise characterize as wildly unprofessional behavior. And, sure enough, Jonitta’s point proves prescient when she’s the one admonished for “partying” too much with the club clientele.

“As far as MVP, I definitely feel I crushed,” Brent later says. “I mean, I crush every day.”

“Lindsay Lohan’s Beach Club” airs Tuesdays at 8 p.m. ET on MTV.

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MTV Orders ‘Made in Staten Island’ Reality Show From ‘Mob Wives’ Star Karen Gravano (Exclusive)

Read on: TheWrapTheWrap.

MTV has ordered new series “Made in Staten Island” from “Mob Wives” star Karen Gravano, the network exclusively tells TheWrap. Karen is the daughter of former Gambino crime family underboss Sammy “The Bull” Gravano, and the mother of “Made in Staten Island” star Karina.

“Made in Staten Island” follows a group of young Staten Island, New York hustlers as they work to step out from the shadows of the once mob-driven island. These friends will either choose wisely or fall prey to the mistakes of past generations, per MTV’s series description.

The eight cast members are below, where there are also links to their Instagram pages and brief bios. All of that came courtesy of MTV, and how could we possibly take it away from you?

Also Read: ’90s MTV Host Matt Pinfield Hit by a Car, Hospitalized With Broken Leg and Cracked Skull

  • Karina (@karinaaseabrook) has a mafia bloodline and attitude to match. Luckily, she has the guidance of her grandfather, Sammy ‘The Bull’ Gravano.
  • Paulie (@pauliefusco) is a true hustler always striving for the top. His girlfriend, Karina, has kept him out of the street life.
  • Kayla(@kayla.gonzalezz) is the muscle of the crew. She has a reputation for never backing down from a good Staten Island fight.
  • Dennie (@dennieaugustine) is the “Godmutha” of the circle. She has thick skin, and learned to use her wit to get out of any situation.
  • Christian “C.P.” (@718cp) is a lover and a fighter. He has a big heart and swag that makes all the girls swoon.
  • Taylor (@taylorotoolee) is a “guy’s girl” with no tolerance for attitude or disrespect.
  • Joe (@joeotoole) is the “charmer of the South Shore” who is constantly tempted by the fast money from the streets.

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In addition to Karen Gravano, Adam Gonzalez and Daniel Blau Rogge also executive produce the series.

Watch the first teaser-trailer, which is also exclusive to TheWrap, above.

“Made in Staten Island” premieres Monday, Jan. 14 at 10/9c on MTV.

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