Facebook Watch Has a Big Consumer Awareness Problem

Read on: TheWrapTheWrap.

As Verizon, Spotify, AwesomenessTV and many others have shown, building a premium video business is no easy task. Most fail. And on its first birthday, according to publishers who spoke with VideoInk (acquired by TheWrap in 2018), Facebook Watch is clo…

Facebook Hires BuzzFeed’s Matthew Henick in Media-Partnerships Role

Read on: Variety.

Matthew Henick is exiting his post as head of BuzzFeed’s entertainment studio to join Facebook’s media partnerships team. Facebook has hired Henick as head of content planning and strategy, media partnerships. Henick will report to Nick Grudin, Facebook’s VP of media partnerships, and is relocating from L.A. to the Facebook campus in Menlo Park, Calif. […]

BuzzFeed Teams Up With Keshet for New Digital Game Show

Read on: TheWrapTheWrap.

BuzzFeed and Keshet Studios, a subsidiary of the Israeli company which created the series that inspired “Homeland,” are teaming up on another out-of-Israel adaptation — this time, a digital game show.

BuzzFeed Motion Pictures — the media giant’s digital video arm — and Keshet will create what the two companies called a “next-generation, transmedia version” of “Touch,” a popular Israeli game show.

“Touch” is a thoroughly modern take on the old “what’s wrong with this picture” game. Contestants in a studio — and players using smartphones at home — participate in challenges where they identify something from an image they’re shown and tap the offending part of the picture on a touch screen. The show was created by Ido Rosenblum and Keshet.

Also Read: NBC Enters First-Look Deal With Keshet Studios

Further details about BuzzFeed’s version — beyond whatever “next-generation, transmedia” is — remain to be seen.

“We’re thrilled to being working with Keshet to develop ‘Touch’ into a cross-platform, global show,” Matthew Henick, BuzzFeed Motion Pictures’ head of development said in a statement announcing the partnership. “Leveraging our audience-focused development process and our global promotional engine will make this a huge phenomenon.”

“BuzzFeed has been at the forefront of creating culturally defining and buzzworthy original online content,” Sebastian Burkhardt, SVP of digital and acquisitions at Keshet International, continued. “Working jointly with such a prolific and extraordinary partner, I believe we are well positioned to develop a next-generation game show. Together, we will create content that engages viewers of all ages and on all platforms as the speed of linear and digital convergence accelerates.”

This is hardly Keshet’s first partnership with a major American media company — aside from “Prisoners of War,” which was adapted into homeland, Keshet has produced FX’s “Tyrant” and TBS’ “Your Family or Mine.”

Last August, Keshet signed a first-look deal with NBC.

Related stories from TheWrap:

NBC Enters First-Look Deal With Keshet Studios

New Keshet US Studio Names Peter Traugott President of Scripted

Keshet, DC Media Form Joint Venture for Unscripted Shows