Endeavor, an entertainment company whose portfolio includes WME, IMG, and UFC, has announced the formation of a new streaming video company called Endeavor Streaming.
The new division will include NeuLion, a digital video technology company acquired by Endeavor in 2018 for $250 million. NeuLion, which will now operate under the Endeavor name, powers services from the NFL, NBA, UFC and Euroleague.
Endeavor Streaming will continue servicing the NFL, NBA, UFC, and Euroleague, while bringing on new clients including WWE and their streaming service WWE Network; UK-based BT and their new service, BT Sport Box Office; and OSN, a Middle East and North Africa entertainment network.
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The new entity will be co-led by Nick Wilson, the company’s chief technology officer, and Endeavor Streaming president of business operations Will Staeger, who previously served as senior vice president within IMG’s original content division.
“There is no better home for content owners – whether an established sports league or a rising new content creator – than Endeavor Streaming,” Wilson and Staeger said in a joint statement. “We’ve integrated Endeavor’s scalable platform with NeuLion’s industry leading technology and feature set to provide clients with the best tools and services in video streaming, removing technology as a barrier in reaching their consumers.”
Endeavor Streaming, which recently handled the record-breaking UFC 229: Khabib vs. McGregor, will continue servicing major media providers including Univision, Sportsnet, Sky Sports, MSG, National Geographic, and Big Ten Network.
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