Strictly Business Podcast: Group Nine’s Ben Lerer on How Digital Publishers Deal with Facebook

It’s not easy for any digital publisher to make money in the age of the very powerful platforms that dictate the terms of the content business. Despite the challenges, Group Nine CEO Ben Lerer is sanguine about the future of the digital media eco…

It’s not easy for any digital publisher to make money in the age of the very powerful platforms that dictate the terms of the content business. Despite the challenges, Group Nine CEO Ben Lerer is sanguine about the future of the digital media ecosystem. In the latest episode of Variety‘s “Strictly Business” podcast, Lerer acknowledges […]

Can Ben Lerer Turn Discovery-Backed Digital Roll-Up Into the Next Vice?

Shane Smith’s Vice Media has been the poster dude for how to build a next-generation media brand: amass a big digital audience — albeit with bumps in the road — and migrate the internet-incubated content and editorial style over to TV. A key ingredient in Vice’s growth has been millions in investment from Disney and A+E Networks. Now… Read more »

Shane Smith’s Vice Media has been the poster dude for how to build a next-generation media brand: amass a big digital audience — albeit with bumps in the road — and migrate the internet-incubated content and editorial style over to TV. A key ingredient in Vice’s growth has been millions in investment from Disney and A+E Networks. Now... Read more »

Discovery Investing $100 Million on New Digital Company, Group Nine Media

Discovery Communications will invest $100 million as part of a new strategic strategy with Group Nine Media, a new media company that will merge and operate Thrillist Media Group, NowThis Media, The Dodo and Seeker.

“Today marks the start of a strong new company with tremendous brands, reach and scale,” said Discovery president and CEO David Zaslav.

Discovery will have an option to buy a controlling stake in Group Nine Media down the road.

Also Read: Cable News Is Killing Us, Discovery Boss Admits

The components of Group Nine Media combine for more than 3.5 billion global video views, more than 12 billion social impressions and more than 50 million social engagement per month. They also combine for over 40 million Facebook followers and over 30 million YouTube subscribers.

“This is truly a ‘win-win’ scenario, allowing our brands the opportunity to remain independent and build our own future, while at the same time, having the support of one of the best media and entertainment companies in the world,” Group Nine Media CEO Ben Lerer.

The partnership will include a commercial agreement that aims to enable advertisers to reach audiences across linear, digital, and social platforms, as well as live events, according to the company’s release.

Related stories from TheWrap:

Cable News Is Killing Us, Discovery Boss Admits

5 Discovery and TLC Reality TV Stars Who Have Faced Serious Scandal (Photos)

Discovery Tracks Down Big Profit in Q2

Discovery Communications will invest $100 million as part of a new strategic strategy with Group Nine Media, a new media company that will merge and operate Thrillist Media Group, NowThis Media, The Dodo and Seeker.

“Today marks the start of a strong new company with tremendous brands, reach and scale,” said Discovery president and CEO David Zaslav.

Discovery will have an option to buy a controlling stake in Group Nine Media down the road.

The components of Group Nine Media combine for more than 3.5 billion global video views, more than 12 billion social impressions and more than 50 million social engagement per month. They also combine for over 40 million Facebook followers and over 30 million YouTube subscribers.

“This is truly a ‘win-win’ scenario, allowing our brands the opportunity to remain independent and build our own future, while at the same time, having the support of one of the best media and entertainment companies in the world,” Group Nine Media CEO Ben Lerer.

The partnership will include a commercial agreement that aims to enable advertisers to reach audiences across linear, digital, and social platforms, as well as live events, according to the company’s release.

Related stories from TheWrap:

Cable News Is Killing Us, Discovery Boss Admits

5 Discovery and TLC Reality TV Stars Who Have Faced Serious Scandal (Photos)

Discovery Tracks Down Big Profit in Q2

Discovery Investing $100 Million to Merge Thrillist, NowThis, The Dodo in New Digital Venture

Discovery Communications, in a significant consolidation in the digital media sector, is investing $100 million into a new digital media holding company that will merge Thrillist Media Group, NowThis Media, The Dodo and Discovery’s digital network Seeker and its SourceFed Studios. The new company, Group Nine Media, will be headed by Ben Lerer (pictured above), formerly CEO… Read more »

Discovery Communications, in a significant consolidation in the digital media sector, is investing $100 million into a new digital media holding company that will merge Thrillist Media Group, NowThis Media, The Dodo and Discovery’s digital network Seeker and its SourceFed Studios. The new company, Group Nine Media, will be headed by Ben Lerer (pictured above), formerly CEO... Read more »